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Unilever's Natural Deodorant Schmidt’s Teams Up With Megan Rapinoe

Unilever's Natural Deodorant Schmidt’s Teams Up With Megan Rapinoe

Personal care brand taps soccer superstar and activist for marketing campaign.

By Melissa Meisel, Associate Editor05.10.21
Schmidt’s natural deodorant teamed up with soccer superstar and activist Megan Rapinoe to launch a new campaign that takes on F.O.B.O., or the Fear Of Body Odor, which can hold people back from trying natural deodorant. Fear of Body Odor is a real anxiety, but Schmidt’s is the natural answer that lasts for 24 hours and is #MadeForEveryone.
 
The campaign content underscores this, and pays homage to original beauty and grooming ads, while flipping antiquated and stereotypical gender tropes on their head. Schmidt’s natural deodorants are #MadeForEveryone, and the aim with the content is to illustrate this inclusivity and the brand’s innovative approach to natural ingredients.
 
When asked about Schmidt’s natural deodorant, Megan Rapinoe said, “As an athlete, I’m conscious of what I put on my body, but it’s also important that I have a deodorant that I can apply once and feel confident it will keep me smelling fresh all day, both on and off the field. With Schmidt’s, I don’t have to compromise.”
 
 
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