Happi TV

Happi TV: Judah Abraham, CEO and Founder of Insanely Clean

Insanely Clean is a new men's personal care brand under Slate Brands, a New York-based digitally native beauty brand incubator.

By Lianna Albrizio, Assistant Editor03.02.23

From Manscaped to Old Spice and Scotch Porter, the men’s grooming category has taken off to unparalled heights with no signs of slowing. The global male grooming product marketplace is estimated at $277 Billion by 2030. According to Persistence Market Research, the category is expected to accelerate at an 8% CAGR over the 2021-2031 period.

Indie brands are adding to the hype with the most recent launch of JB Skrub this month, a personal care brand catering to the needs of tween boys. And, this past past November, Insanely Clean, part of Slate Brands, a New York-based ,digitally native beauty brand incubator. Founder Judah Abraham sits down with Happi to discuss his approach to making men’s morning and night cleansing routines insanely easy.