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    [title] => How Beauty Bloggers and Vloggers Influence Sales
    [short_title] => Shoppers are all ears and eyes to social media influencers.
    [summary] => Shoppers are all ears and eyes to social media influencers.
    [slug] => how-beauty-bloggers-and-vloggers-influence-sales
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[views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2017-03-20 13:00:00 [updated_at] => 2017-05-17 08:59:14 [last_updated_author] => 183128 [uploaded_by] => 142084 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["239418","240435","249238","237928","245227","237932","246751","249273","245559","249269"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 [contentType] => ContentType Object ( [className] => ContentType [content] => Array ( ) [taxonomy] => Array ( ) [listURL] => [logoUrl] => https: [id] => 2722 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => content_types [tag] => Infographics [short_tag] => Infographics [class_name] => [display_view] => view_infographics [list_view] => [slug] => infographics [box_view] => [ignore_flag] => 0 [image_id] => 0 [layout_id] => 84 [formattedTag] => Infographics ) [viewURL] => /contents/view_infographics/2017-03-20/how-beauty-bloggers-and-vloggers-influence-sales/ [relatedArticles] => Array ( [0] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 237932 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => [slider_image_id] => [banner_image] => 0 [title] => Febreze Reminds Super Bowl Fans To Care About the Other ‘Bowl’ Too [short_title] => Febreze Reminds Super Bowl Fans To Care About the Other ‘Bowl’ Too [summary] => [slug] => febreze-reminds-super-bowl-fans-to-care-about-the-other-bowl-too [body] => Febreze and its sister P&G brand and Charmin, as official sponsors of the NFL, have kicked off their “Halftime Bathroom Break” campaign to ensure that the most neglected “seat” in the house, gets the MVP love it deserves this Super Bowl LI. According to the brands, among those watching the big game, half of Americans spend little to no time at all prepping their bathroom prior to their Super Bowl party and a surprising 62% say they are likely to forget to buy bathroom supplies when planning their party. 
 
According to the brands, more toilets are flushed between the second and third quarter of the Super Bowl than any other time during the year/
 
With author and lifestyle blogger, Katherine Schwarzenegger, and party-hosting NFL stars, Josh Norman and Emmanuel Sanders in tow, the brands are reminding shoppers to show a little love to the bathroom this year.  

“As you fill your carts with snacks, streamers and everything in between, make sure you are Halftime Bathroom Break ready with Febreze and Charmin," said Schwarzenegger. “A good party host makes their guests feel at home in every room of the house." [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2017-01-23 05:41:00 [updated_at] => 2017-01-23 08:44:42 [last_updated_author] => 166831 [uploaded_by] => 166831 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["239156","237130","237942","239127","238758","238037"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [1] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 237928 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 141095 [primary_image_old] => [slider_image_id] => [banner_image] => 0 [title] => L’Oréal, Founders Factory Unveil Accelerator Picks [short_title] => L’Oréal, Founders Factory Unveil Accelerator Picks [summary] => Five tech, social media and skin care start-ups make the cut (with video). [slug] => loreal-founders-factory-unveil-accelerator-picks [body] => L’Oréal and Founders Factory have unveiled the first five beauty tech startups of their Beauty accelerator program. The firms include a natural skin care brand and four device/tech/social media focused companies.
 
L’Oréal announced in May a strategic investment in Founders Factory, the London-based global digital accelerator and incubator. As part of the partnership, L’Oréal and Founders Factory will each year support the growth of five high potential early stage startups and co-create two new businesses as part of a yearly incubator program. 
 
L’Oréal and Founders Factory received 180 applications. After a pitching session held at L’Oréal headquarters, five startups were selected for a six-month accelerator program:
 
InsitU: Personalized, natural skincare available online, developed by scientific experts and available through an online store. Founded by Dr Maria Salichou, a scientist of Greek origin, who holds a nuclear medicine PhD from the University of Oxford and has over 10 years of scientific experience in BioTech and healthcare. 
 
• Preemadonna: Created by Pree Walia from the United States, Preemadonna’s Nailbot device and app enable users to design and print art onto their nails, using their phone, in a matter of seconds. 30,000 people have already signed up to try the Nailbot.
 
• Tailify: London based Tailify founded by Fredrik Segerby from Sweden and Didrik Svendsen from Norway, connects big brands to social media influencers to create campaigns, whilst enabling those influencers to track, distribute and monetize their content. able JavaScript if it is disabled in your browser.</div></div>
 
• Veleza: Founded by Lithuanian entrepreneur Martynas Nikolajevas, Veleza is an app-based, supportive community of beauty lovers that helps users discover products that best match their needs providing inspiration, advice and product reviews in real time.
 
• Cosmose: Founded by Polish entrepreneur Miron Mironiuk, Cosmose uses sophisticated location technology that allows retailers to target offline customers via online channels.  Already a success in Asia, Cosmose is based in Shanghai and Hong Kong. 

Founders Factory was co-founded by Brent Hoberman and Henry Lane Fox.



L’Oréal and Founders Factory will support the growth of these startups in many ways: the in-house team of 60 digital experts at Founders Factory, many of whom being successful entrepreneurs themselves, will provide hands-on and operational support and mentoring. L’Oréal will bring its century-old beauty passion and expertise, access to marketing teams, R&I and ecosystem, according to L'Oréal.
 
 “We believe that open innovation will be key to identify new disruptive ideas and co-develop new services to meet the aspirations of our consumers. We are excited to champion the next generation of beauty entrepreneurs through our partnership with Founders Factory and accelerate their development by bringing them our expertise of the beauty industry,” said Lubomira Rochet, chief digital officer at L’Oréal.

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LOC was created as an easy-to-use, non-intimidating way to experiment with bold color trends. Happy to send you these amazing colors or get quotes from the girls about how they chose their kiss-perfect colors.
  [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2017-02-09 13:31:00 [updated_at] => 2017-02-09 13:32:15 [last_updated_author] => 142084 [uploaded_by] => 142084 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["237894","239848","240045","248411","236398","240817","245448","242486","241318","238129","240357","240802","245430","244447","238517"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [3] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 240435 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2017-03-01 [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => [slider_image_id] => [banner_image] => 0 [title] => L’Oréal Unveils Accelerator Picks [short_title] => [summary] => [slug] => loreal-unveils-accelerator-picks [body] => L’Oréal and Founders Factory have unveiled the first five beauty tech startups of their Beauty accelerator program.


L’Oréal announced in May a strategic investment in Founders Factory, the London-based global digital accelerator and incubator, co-founded by Brent Hoberman and Henry Lane Fox. As part of the partnership, L’Oréal and Founders Factory will each year support the growth of five high potential early stage startups and co-create two new businesses as part of a yearly incubator program.


The five startups are:
“We believe that open innovation will be key to identify new disruptive ideas and co-develop new services to meet the aspirations of our consumers. We are excited to champion the next generation of beauty entrepreneurs through our partnership with Founders Factory and accelerate their development by bringing them our expertise of the beauty industry,” said Lubomira Rochet, chief digital officer at L’Oréal. [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2017-03-01 16:25:00 [updated_at] => 2017-02-28 10:36:26 [last_updated_author] => 142074 [uploaded_by] => 0 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["237928","238752","238760","236917","236162","240347","245372","247445","249226","237152","238712","236575"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [4] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 245227 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => [slider_image_id] => [banner_image] => 0 [title] => Marketers and Influencers Take Note: FTC is Watching [short_title] => Marketers and Influencers Take Note: FTC is Watching [summary] => FTC is looking more closely at promotions and endorsements on social media. [slug] => marketers-and-influencers-take-note-ftc-is-watching [body] => After reviewing numerous Instagram posts by celebrities, athletes, and other influencers, Federal Trade Commission staff announced late last week that it recently sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media.


The FTC has not publicly released the letters or the names of the recipients at the time of this post.


The letters were informed by petitions filed by Public Citizen and affiliated organizations regarding influencer advertising on Instagram, and Instagram posts reviewed by FTC staff. They mark the first time that FTC staff has reached out directly to educate social media influencers themselves.


The FTC’s Endorsement Guides
 provide that if there is a “material connection” between an endorser and an advertiser – in other words, a connection that might affect the weight or credibility that consumers give the endorsement – that connection should be clearly and conspicuously disclosed, unless it is already clear from the context of the communication. A material connection could be a business or family relationship, monetary payment, or the gift of a free product. Importantly, the Endorsement Guides apply to both marketers and endorsers, according to FTC,


In addition to providing background information on when and how marketers and influencers should disclose a material connection in an advertisement, the letters each addressed one point specific to Instagram posts — consumers viewing Instagram posts on mobile devices typically see only the first three lines of a longer post unless they click “more,” which many may not do. The staff’s letters informed recipients that when making endorsements on Instagram, they should disclose any material connection above the “more” button.


The letters also noted that when multiple tags, hashtags, or links are used, readers may just skip over them, especially when they appear at the end of a long post – meaning that a disclosure placed in such a string is not likely to be conspicuous.
Some of the letters addressed particular disclosures that are not sufficiently clear, pointing out that many consumers will not understand a disclosure like “#sp,” “Thanks [Brand],” or “#partner” in an Instagram post to mean that the post is sponsored.


The staff’s letters were sent in response to a sample of Instagram posts making endorsements or referencing brands. In sending the letters, the staff did not predetermine in every instance whether the brand mention was in fact sponsored, as opposed to an organic mention.


In addition to the Endorsement Guides, the FTC has previously addressed the need for endorsers to adequately disclose connections to brands through law enforcement actions and the staff’s business education efforts. The staff also issued FTC’s Endorsement Guides: What People are Asking, an informal business guidance document that answers frequently asked questions. The staff’s letters to endorsers and brands enclosed copies of both guidance documents.


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According to the brands, more toilets are flushed between the second and third quarter of the Super Bowl than any other time during the year/
 
With author and lifestyle blogger, Katherine Schwarzenegger, and party-hosting NFL stars, Josh Norman and Emmanuel Sanders in tow, the brands are reminding shoppers to show a little love to the bathroom this year.  

“As you fill your carts with snacks, streamers and everything in between, make sure you are Halftime Bathroom Break ready with Febreze and Charmin," said Schwarzenegger. “A good party host makes their guests feel at home in every room of the house." [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2017-01-23 05:41:00 [updated_at] => 2017-01-23 08:44:42 [last_updated_author] => 166831 [uploaded_by] => 166831 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["239156","237130","237942","239127","238758","238037"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [1] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 237928 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 141095 [primary_image_old] => [slider_image_id] => [banner_image] => 0 [title] => L’Oréal, Founders Factory Unveil Accelerator Picks [short_title] => L’Oréal, Founders Factory Unveil Accelerator Picks [summary] => Five tech, social media and skin care start-ups make the cut (with video). [slug] => loreal-founders-factory-unveil-accelerator-picks [body] => L’Oréal and Founders Factory have unveiled the first five beauty tech startups of their Beauty accelerator program. The firms include a natural skin care brand and four device/tech/social media focused companies.
 
L’Oréal announced in May a strategic investment in Founders Factory, the London-based global digital accelerator and incubator. As part of the partnership, L’Oréal and Founders Factory will each year support the growth of five high potential early stage startups and co-create two new businesses as part of a yearly incubator program. 
 
L’Oréal and Founders Factory received 180 applications. After a pitching session held at L’Oréal headquarters, five startups were selected for a six-month accelerator program:
 
InsitU: Personalized, natural skincare available online, developed by scientific experts and available through an online store. Founded by Dr Maria Salichou, a scientist of Greek origin, who holds a nuclear medicine PhD from the University of Oxford and has over 10 years of scientific experience in BioTech and healthcare. 
 
• Preemadonna: Created by Pree Walia from the United States, Preemadonna’s Nailbot device and app enable users to design and print art onto their nails, using their phone, in a matter of seconds. 30,000 people have already signed up to try the Nailbot.
 
• Tailify: London based Tailify founded by Fredrik Segerby from Sweden and Didrik Svendsen from Norway, connects big brands to social media influencers to create campaigns, whilst enabling those influencers to track, distribute and monetize their content. able JavaScript if it is disabled in your browser.</div></div>
 
• Veleza: Founded by Lithuanian entrepreneur Martynas Nikolajevas, Veleza is an app-based, supportive community of beauty lovers that helps users discover products that best match their needs providing inspiration, advice and product reviews in real time.
 
• Cosmose: Founded by Polish entrepreneur Miron Mironiuk, Cosmose uses sophisticated location technology that allows retailers to target offline customers via online channels.  Already a success in Asia, Cosmose is based in Shanghai and Hong Kong. 

Founders Factory was co-founded by Brent Hoberman and Henry Lane Fox.



L’Oréal and Founders Factory will support the growth of these startups in many ways: the in-house team of 60 digital experts at Founders Factory, many of whom being successful entrepreneurs themselves, will provide hands-on and operational support and mentoring. L’Oréal will bring its century-old beauty passion and expertise, access to marketing teams, R&I and ecosystem, according to L'Oréal.
 
 “We believe that open innovation will be key to identify new disruptive ideas and co-develop new services to meet the aspirations of our consumers. We are excited to champion the next generation of beauty entrepreneurs through our partnership with Founders Factory and accelerate their development by bringing them our expertise of the beauty industry,” said Lubomira Rochet, chief digital officer at L’Oréal.

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LOC was created as an easy-to-use, non-intimidating way to experiment with bold color trends. Happy to send you these amazing colors or get quotes from the girls about how they chose their kiss-perfect colors.
  [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2017-02-09 13:31:00 [updated_at] => 2017-02-09 13:32:15 [last_updated_author] => 142084 [uploaded_by] => 142084 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["237894","239848","240045","248411","236398","240817","245448","242486","241318","238129","240357","240802","245430","244447","238517"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [3] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 240435 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2017-03-01 [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => [slider_image_id] => [banner_image] => 0 [title] => L’Oréal Unveils Accelerator Picks [short_title] => [summary] => [slug] => loreal-unveils-accelerator-picks [body] => L’Oréal and Founders Factory have unveiled the first five beauty tech startups of their Beauty accelerator program.


L’Oréal announced in May a strategic investment in Founders Factory, the London-based global digital accelerator and incubator, co-founded by Brent Hoberman and Henry Lane Fox. As part of the partnership, L’Oréal and Founders Factory will each year support the growth of five high potential early stage startups and co-create two new businesses as part of a yearly incubator program.


The five startups are:
“We believe that open innovation will be key to identify new disruptive ideas and co-develop new services to meet the aspirations of our consumers. We are excited to champion the next generation of beauty entrepreneurs through our partnership with Founders Factory and accelerate their development by bringing them our expertise of the beauty industry,” said Lubomira Rochet, chief digital officer at L’Oréal. [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2017-03-01 16:25:00 [updated_at] => 2017-02-28 10:36:26 [last_updated_author] => 142074 [uploaded_by] => 0 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["237928","238752","238760","236917","236162","240347","245372","247445","249226","237152","238712","236575"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [4] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 245227 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => [slider_image_id] => [banner_image] => 0 [title] => Marketers and Influencers Take Note: FTC is Watching [short_title] => Marketers and Influencers Take Note: FTC is Watching [summary] => FTC is looking more closely at promotions and endorsements on social media. [slug] => marketers-and-influencers-take-note-ftc-is-watching [body] => After reviewing numerous Instagram posts by celebrities, athletes, and other influencers, Federal Trade Commission staff announced late last week that it recently sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media.


The FTC has not publicly released the letters or the names of the recipients at the time of this post.


The letters were informed by petitions filed by Public Citizen and affiliated organizations regarding influencer advertising on Instagram, and Instagram posts reviewed by FTC staff. They mark the first time that FTC staff has reached out directly to educate social media influencers themselves.


The FTC’s Endorsement Guides
 provide that if there is a “material connection” between an endorser and an advertiser – in other words, a connection that might affect the weight or credibility that consumers give the endorsement – that connection should be clearly and conspicuously disclosed, unless it is already clear from the context of the communication. A material connection could be a business or family relationship, monetary payment, or the gift of a free product. Importantly, the Endorsement Guides apply to both marketers and endorsers, according to FTC,


In addition to providing background information on when and how marketers and influencers should disclose a material connection in an advertisement, the letters each addressed one point specific to Instagram posts — consumers viewing Instagram posts on mobile devices typically see only the first three lines of a longer post unless they click “more,” which many may not do. The staff’s letters informed recipients that when making endorsements on Instagram, they should disclose any material connection above the “more” button.


The letters also noted that when multiple tags, hashtags, or links are used, readers may just skip over them, especially when they appear at the end of a long post – meaning that a disclosure placed in such a string is not likely to be conspicuous.
Some of the letters addressed particular disclosures that are not sufficiently clear, pointing out that many consumers will not understand a disclosure like “#sp,” “Thanks [Brand],” or “#partner” in an Instagram post to mean that the post is sponsored.


The staff’s letters were sent in response to a sample of Instagram posts making endorsements or referencing brands. In sending the letters, the staff did not predetermine in every instance whether the brand mention was in fact sponsored, as opposed to an organic mention.


In addition to the Endorsement Guides, the FTC has previously addressed the need for endorsers to adequately disclose connections to brands through law enforcement actions and the staff’s business education efforts. The staff also issued FTC’s Endorsement Guides: What People are Asking, an informal business guidance document that answers frequently asked questions. The staff’s letters to endorsers and brands enclosed copies of both guidance documents.


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