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The Ordinary, CeraVe & L'Oréal Paris Lead Hottest Skin Care Brands on TikTok

The Ordinary, CeraVe & L'Oréal Paris Lead Hottest Skin Care Brands on TikTok

Data revealed in a new study by Skincare Hero, which analyzed beauty brand videos across the social media platform.

08.06.21

A new study by Skincare Hero has unveiled the hottest skin care brands on TikTok. The study looked at the hashtag and following data of the world’s top brands across the platform, analyzing searches between each brand. The Ordinary is the hottest skincare brand on TikTok, topping the platform with over 949 million views on #theordinary.

Key Highlights

  • The Ordinary, CeraVe, L'Oréal are officially the hottest skincare brands on TikTok - by follower count and hashtag views.
  • Dermalogica, L'Occitane, and Glossier are the most active brands on the platform, with 284, 175, and 168 published videos respectively.
  • SkinCeuticals, RoC, and Neutrogena, are among the least popular brands on the platform, with a combined following count of less than 5,000
Fun facts:
  • CeraVe is the 2nd most popular brand by hashtag & views - but has only 1 published video on their account
  • Drunk Elephant has over 6,000 followers on the platform but has published 0 videos so far
  • The Ordinary & CeraVe together have more hashtag views than every other skincare brand combined
Other data:
  • 25 Top brands by total #hashtag view count
  • 25 Top brands by the following count
  • 25 Top brands by # of published videos
To crown TikTok's hottest brands, the study looked at the hashtag and following data of the world’s top brands across the platform, analyzing searches between each brand.




 
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