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CeraVe Releases Beauty Data Regarding Gen Z, Millennial Consumer Shopping Trends

CeraVe Releases Beauty Data Regarding Gen Z, Millennial Consumer Shopping Trends

When it comes to skin care, 39% of respondents said social media influenced them to try a new product.

08.24.21
Social media offers more than funny memes and pictures of cats. Over half of Gen Z and millennial Americans say they’ve been introduced to something on there that’s changed their life. That’s according to a new poll of 2,000 Americans aged 18-40, which found that 55% say they’ve found something on social media they can no longer live without.

The respondents were asked what they’ve been influenced to buy because of social media and found that not only are technology and clothing on the list but so are skincare products.

Over a third have been introduced to some life-changing technology from their phone apps, while one in four say they found their favorite underwear and lingerie.

When it comes to skin care, 39% of respondents said social media influenced them to try a new product.

Millennials (aged 25–40) were the most serious about their skincare routines, at 63% compared to 57% of Gen Z (aged 18–24) respondents.

Conducted by OnePoll on behalf of CeraVe, the survey found this dedication appears to pay off as well, as 62% of all respondents said they’re proud of their skin and feel confident in themselves.

Yet, while 91% of respondents understand why cleansing is important, only 23% said a dermatologist would be pleased with their cleansing habits.

If you’re thinking about falling asleep with your makeup on, you should think twice. Fifty-eight percent said when they skip cleansing their face, they regret it.

Despite this instant feeling of regret, millennials were the most likely to skip cleansing their faces before bed both when they don’t have makeup on (41% vs. 36%) and even when they do have makeup on (27% vs. 21%).

And it’s no wonder they’re looking for skin care tips on social media. While 64% of those who use cleansers said they know the difference between formulas, so they can choose what is best for their skin, 40% admitted needing more education on understanding ingredients in the products. Skin care videos were actually the top type of skincare content respondents engage with online – with Gen Z respondents watching these more frequently than millennials (44% vs. 35%).

Next in line were makeup tutorials, skincare hacks and even pimple-popping videos.

Regardless of where they found their favorite products, 78% of respondents agreed they can be very particular about what products they use, with 55% saying they are picky about their facial cleansers.

Half of respondents said they’re very loyal to their face moisturizer, followed by soap (46%) and body moisturizer (36%).


 

 

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