Based on search volume in the US, these are the most popular, according to Cosmetify.
Beauty consumers love palettes that help guide their look. Pulling together complimentary hues in a simple format, it makes for easy application. Plus, seasonal holidays and collaborations influencers can provide ample opportunity for makeup brands to create excitement about new rollouts. Here is a look at the top 10 brands by search volume, according to
Cosmetify.