Brand Marketing Manager – Beauty Product Development

What’s in it for you?

No red tape here!  As the brand owners and manufacturer you have the ability to bring products to market with agility and utilize our practices in place built on a solid foundation.  You will strongly influence the products we bring to market with your creativity, knowledge and passion for cosmetic products.   We have an entrenched group of customers begging us for products!  You will feel at home at Kira.  Our environment is inclusive where everyone is in the “circle of unity”.  From the warehouse to the executive level, everyone is important.  Our internal and external customers are treated as partners.  We are transparent and promote from within.  Kira Labs has and continues to be industry recognized Florida Exporter of the Year 2017, President’s Award for Export 2018, 2019 Manufacturer of the Year, 2020 Grow Florida Company to Watch Award, 2021 Finalist Best Place to work.

More about Kira…

Kira Labs, Inc., founded in 2003, is a dynamic and award winning cosmetic manufacturer based in South Florida. Appealing design, value and high quality, functional formulas characterize all of the Kira Labs brands, which feature products in multiple categories including Face, Hair, Body, Men's, Natural, Home and Pet. Some of our major partners include Walmart, Kroger, CVS, HEB, 5 Below, Dollar General, Costco, Sam’s Club, Amazon, TJ Maxx, Ross and Burlington.  We do everything in house, from R&D, to production, brand development, and quality control.  We are proud that all our products are made here with no animal testing and responsible sourcing.

Snapshot of key accountabilities:

• Lead product initiatives by using sales and analytics in conjunction with customer strategic direction and priorities.
• Analyze business, competitors and trends to identify product white space, gaps and identify ongoing growth opportunities for multiple categories
• Create and manage new product creative briefs in collaboration with sales and creative teams covering multiple categories, buyer requests, and  seasonal requirements
• Provide design/marketing direction on all new product development from concept to creation and collaborate closely with the Creative Team on project priorities
• Liaise with content writers for product claims, ingredients stories, and benefit summaries but also be a resource in creating marketing copy
• Create and maintain a marketing calendar including new launches and innovations pipeline in collaboration with the cross functional partners
• Be a daily partner for the Sales Team to create an inspiring and effective marketing plan on best sellers and newness for each one of our retail and digital channels
• Conduct regular analysis of product performance based on sales and variety of product metrics
• Translate our product/brand storytelling and key benefits into collaterals and digital assets to support new launches and best sellers, cross channels
• Work with cross-functional teams to gather information, create timelines and manage processes. 

Skills/Experience/Knowledge required:

• Product formulation, packaging and marketing experience in the retail beauty industry
• Strong understanding of what is trending in cosmetics
• Skilled at identifying opportunities within a product assortment and proposing brand ideas that will drive growth
• Experience working with stakeholders to collaborate on timelines and projects to bring products to market and managing multiple projects simultaneously
• Thrives in an entrepreneurial, fast moving environment
• Strong communication, influencing, and presentation skills – ability to transmit your passion for beauty and insight to others
• Excellent ability to analyze sales data and identify areas for growth/opportunity
• Successful working with high degree of autonomy
• Highly proficient in Powerpoint, Excel, Word
• Bachelor's Degree in Marketing, Business or related field
• Experience building and leading a team

Some perks working for Kira Labs:

• Medical benefits including vision and dental.
• Retirement benefits 
• Insurance benefits - life insurance, short term disability, hospitalization and accidental.
• Paid holidays, sick days and personal days.
• Positive culture with company events.
• Training and development opportunities.
• Free products.

How we are keeping our employees safe and healthy during the pandemic:

• COVID-19 policies in the workplace.
• Remote interview process.
• Personal protective equipment provided and required.
• Temperature screenings.
• Social distancing guidelines in place.
• Sanitizing, disinfecting, or cleaning procedures in place.
• Free Covid Testing Offered for employees.

• Product formulation, packaging and marketing experience in the retail beauty industry
• Experience building and leading a team
• Strong understanding of what is trending in cosmetics
• Skilled at identifying opportunities within a product assortment and proposing brand ideas that will drive growth
• Experience working with stakeholders to collaborate on timelines and projects to bring products to market and managing multiple projects simultaneously
• Thrives in an entrepreneurial, fast moving environment
• Strong communication, influencing, and presentation skills – ability to transmit your passion for beauty and insight to others
• Excellent ability to analyze sales data and identify areas for growth/opportunity
• Successful working with high degree of autonomy
• Highly proficient in Powerpoint, Excel, Word
• Bachelors Degree in Marketing, Business or related field 

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