From watery textures with a weightless feel and rich emulsions that transform on the skin, to a formulation that looks like a cloud, Croda provides solutions based on novel emerging water trends from Korea and Japan. Visit the Croda stand to view these on-trend formulations and to learn about the unique ingredients used to build the chassis, the emotive story and active benefit.
During In-Cosmetics, Croda will roll out Prolevis, a high molecular protein hydrolysate with exceptional film forming properties that envelops the skin, instantly smoothing visible surface wrinkles and imperfections. With a growing demand for instant effects from skin care applications, an immediate sensory cue is ideal to convey product efficacy. Offering consumer-perceivable skin smoothing, tightening and firming, Prolevis is the obvious choice for formulations, delivering a range of functional anti-aging claims, according to Croda.
More info: Croda, www.croda.com