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    Live From Shows

    Fighting Photoaging with Cherry Blossoms

    Naturex promotes Cherry Blossom Eutectys at stand E70.

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    04.12.16
    Naturex’s new Cherry Blossom Eutectys is sustainably sourced in the heart of Provence, less than 50 miles from Naturex’s processing facility. The fresh flowers, a by-product of cherry fruit cultivation, are carefully handpicked and follow a dedicated supply chain that insures full respect of sustainability recommendations, especially regarding the avoidance of chemical treatments, according to the company.


    Cherry Blossom Eutectys has a proven anti-inflammatory effect, by inhibition of TNF-α release. Its antioxidant benefits also prevent oxidative stress and avoid any triggering of the DJ1-Nrf2 pathway. Cherry Blossom also has firming and regenerating effects as it increases collagen synthesis and inhibits MMP-1 release, which contributes to the repair of the Extra Cellular Matrix. Last but not least, Cherry Blossom extract helps to improve the skin barrier function by increasing cell-to-cell adhesion and cornification. To showcase the benefits of cherry blossom, Naturex has developed three new formulations: a face fluid, and hydrating face oil and a rejuvenating mask. 


    More info: Naturex, Email: a.dauby@naturex.com; Website: www.naturex.com


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