04.14.16
The limelight is on enhancing the consumer experience as Dow Home, Institutional and Personal Care Solutions, a business unit of The Dow Chemical Company, shares its latest personal care technologies and concepts. At the show, Dow launched its multifunctional sensory enabler EcoSmooth OptiTouch. Visitors to Dow’s booth #G80 will have the chance to experience hands-on how creative product concepts from Dow help brand owners create surprising textures and delightful sensations that shape innovative formats and attract consumers.
“Global and regional beauty brand owners always look for that latest product to change the game and sweep consumers off their feet,” said Stephanie Sandrock-Beunat, global strategic marketing manager beauty care for Dow Personal Care. “We invite our visitors at in-cosmetics to experience the dazzling powers of transformative textures, sensorial boosters, and other innovation-driven performance enhancements which are all enabled by Dow technology and ingenuity.”
More than six out of 10 consumers (51 percent male, 72 percent female) say they worry about fine lines and wrinkles. At the same time they consider the sensorial characteristics as the third most influential factor when choosing a skin care product. Dow’s new multifunctional sensory additive EcoSmooth OptiTouch helps reduce the appearance of fine lines, wrinkles, and skin imperfections while offering an additional velvety touch. It thus combines highly desirable optical and sensorial benefits.
As a monodispersed polyolefin with a high refractive index it enables an excellent blurring and mattifying effect without whiteness. The innovative technology is very efficient at levels as low as three percent active and can be added to the water phase of a formulation. Possible product applications range from facial care to foundations.
EcoSmooth OptiTouch will also be featured in an Innovation Box within the in-cosmetics Innovation Zone.
At in-cosmetics, Dow further debuted seven creative hero product concepts and 11 formulations for applications in sun care, facial care, skin care, cleansing, and hair care, all of which are aligned with the latest market trends and needs. These novel concepts and formulations combine product innovations and existing technologies from Dow in ingenious ways to create amazing textures and sensorial benefits that are capable of lifting the consumer experience to new heights.
“Global and regional beauty brand owners always look for that latest product to change the game and sweep consumers off their feet,” said Stephanie Sandrock-Beunat, global strategic marketing manager beauty care for Dow Personal Care. “We invite our visitors at in-cosmetics to experience the dazzling powers of transformative textures, sensorial boosters, and other innovation-driven performance enhancements which are all enabled by Dow technology and ingenuity.”
More than six out of 10 consumers (51 percent male, 72 percent female) say they worry about fine lines and wrinkles. At the same time they consider the sensorial characteristics as the third most influential factor when choosing a skin care product. Dow’s new multifunctional sensory additive EcoSmooth OptiTouch helps reduce the appearance of fine lines, wrinkles, and skin imperfections while offering an additional velvety touch. It thus combines highly desirable optical and sensorial benefits.
As a monodispersed polyolefin with a high refractive index it enables an excellent blurring and mattifying effect without whiteness. The innovative technology is very efficient at levels as low as three percent active and can be added to the water phase of a formulation. Possible product applications range from facial care to foundations.
EcoSmooth OptiTouch will also be featured in an Innovation Box within the in-cosmetics Innovation Zone.
At in-cosmetics, Dow further debuted seven creative hero product concepts and 11 formulations for applications in sun care, facial care, skin care, cleansing, and hair care, all of which are aligned with the latest market trends and needs. These novel concepts and formulations combine product innovations and existing technologies from Dow in ingenious ways to create amazing textures and sensorial benefits that are capable of lifting the consumer experience to new heights.