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    Live From Shows

    In-Cosmetics Debuts in North America

    More than 2,000 attend the two-day event at Pier 36 in New York City.

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    09.12.16
    The sun never sets on the In-Cosmetics Empire. From its beginnings in Europe more than 20 years ago, the In-Cosmetics concept has expanded to Asia, Latin America and now, North America. In-Cosmetics North America debuted at Pier 36 in New York City and attracted more than 2,000 attendees, according to Reed Exhibitions, the show's organizers. But even before attendance numbers were revealed, Reed announced that In-Cosmetics North America will move to the Javits Center in New York City, Oct. 11 and 12, 2017.


    "We were confident that this event would be a success and the numbers recorded have proven that it is a valuable addition to the personal care product manufacturers calendar," said  Daniel Zanetti, exhibition director, In-Cosmetics North America. "Not only are we able to bring in some of the most innovative suppliers from across the globe, we provide visitors with a unique setting to learn about trends and new formulation techniques. In-Cosmetics North America is here to stay and we’re proud to be growing the show next year at the Javits Center.”


    This year, visitors came to see more than 160 international exhibitors who were showcasing their latest ingredients. A novel addition to the In-Cosmetics brand was the Formulation Challenge – a competition that required finished product manufacturers to create a new product in just 90 minutes. With two boxes of "secret" ingredients supplied by some of the event’s exhibitors, Johnson & Johnson, Unilever, Conair Corporation, Victoria’s Secret and Cosmetic Group USA developed some outstanding products. Announcing Conair Corporation as the challenge’s winner, during the evening awards ceremony on September 7, Belinda Carli, Director of the IPCS, said: “This was no easy challenge and the level of creativity and knowledge on display was remarkable. Conair scored top marks in both the marketing and technical categories, and its all-day moisturiser product could be sold today. Very high commendation was also given to Cosmetic Group USA, who were runners up. The Formulation Challenge highlights the possibilities that manufactures have when it comes to NPD in the future.”
     

    Also announced during the ceremony was the winner and runner-up of the Innovation Zone Best Ingredients Awards. Fending off 16 other suppliers, who have launched new products in the last six months, Sensient Cosmetic Technologies (SCT) took home the Gold Award for its FSP Surface Treatment Technology, with Cosphatech LLC claiming the Silver prize for Neosome EM Ultrafill. Finally, the brand new Best Recycled Material Awards were handed to two suppliers whose ingredients are made from recycled or by-products. Gold went to Neossance Hemisqualane from Amyris, while Silver went to Olifeel by Amedeo Brasca.


    Formulation Lab, which featured five leading ingredients suppliers – Kobo, Lonza Consumer Care, Lucas Meyer, DSM Nutritional Products and Ashland – gave R&D professionals hands-on demonstrations of their latest products. The IPCS also revealed how to create a disruptive formulation in a short timeframe, to keep pace with changing consumer demands.


    The event’s Marketing Trends presentations included presentations by Euromonitor, Kline, ICMAD, the Personal Care Products Council (PCPC) and Mintel.
     

    In the opening session, Amanda Hartzmark of Euromonitor revealed the latest US market trends and how consumer buying habits are changing. Later in the day, Dr. Nava Dayan, Brian Cook from Nu Skin Enterprises, Muriel Pujos of Coty and Brittany L. Graf, Ph.D. from Rutgers University advised manufacturers on how to safely use natural compounds in cosmetics products. Nikola Matic from Kline, who had earlier said the future of the personal care industry will be based on specialty ingredients, wrapped up the opening day by explaining how current trends are impacting the use of traditional ingredients.

     
    During Day Two sessions, The Institute of Personal Care Science (IPCS) gave a thorough overview of how to formulate for the Asian market, while the CEO of ICMAD, Pam Busiek, hosted a session on the legal requirements of expanding a brand globally. Dr. Jay Ansell from PCPC discussed the various claims that have been made about personal care products and how reliable they are. And in perhaps the busiest session of all, Sarah Jindal from Mintel offered attendees a look at some of the key products and trends that are influencing the global beauty market.


    More info: www.in-cosmeticsnorthamerica.com/


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