At In-Cosmetics Global 2017, Seiwa Kasei will showcase the latest ingredient, oil-soluble keratin Promois EK-118. The main component of hair is keratin protein, so keratin is necessary to keep beautiful hair. Recently, the advantage of oil-cosmetics is recognized widely and oil became more popular all over the world. However, water-soluble hydrolyzed keratin cannot be included in oil-cosmetics. Because of that, Seiwa Kasei developed oil-soluble type keratin newly and proposes Oil-Keratin-Care.
Promois EK-118 improves hair strength and moisturizing effect in damaged hair. It also suppresses lift-up of hair cuticle and gives hair smooth and glossy appearance by treated as hair oil.
More info: Daichi Iwasaki, Seiwa Kasei, Tel: +81-072-987-2626; Email: firstname.lastname@example.org; Website: www.seiwakasei.jp/en/