For the uninitiated, Fika is a uniquely Swedish custom where people gather to savour top-quality cake, coffee and conversation. So, if you’re developing a taste for more environmentally-friendly cosmetic formulations that don’t compromise on functionality, efficacy and sensory appeal, talk to the experts at AAK and explore new opportunities in a convivial setting. AAK's hands-on formulation bars are dedicated to:
• Environmental protection, including inspiration for face care designed to protect against environmental aggressors and Cosmos-compliant face and body care with planet-saving credentials and sophisticated results.
• Hair care rituals, which rides the new wave for natural hair care and the growing demand for sustainable alternatives to synthetic emollients. Discover how our highly stable, mild and aesthetically pleasing Lipex ingredients offer a more caring experience all round.
AAK will also be exhibiting in Sustainability Corner, an interactive area that informs and educates visitors on different sustainability aspects. Here you can learn more about AAK's direct shea sourcing program in West Africa. Based on fair trade principles, including pre-financing, education and logistical support, this "win-win" concept empowers local women, improves livelihoods and secures future supply of high-quality shea kernels. A presentation and live debate will take place in the open theater, tomorrow, April 5, at 11am.
More info: AAK Personal Care, www.aakpersonalcare.com.