The portfolios of The Dow Chemical Company (stand 1111) and the recently integrated Dow Corning deliver more opportunities to beauty brand owners around the globe, according to the company. During NYSCC Suppliers' Day, Dow will showcase a range of formulations, including: LabSens collaboration model, with a three-pillared approach to accelerating innovation; My Heroes - showcasing go-to formulation concepts focused on textures and consumer experience; My Trends – highlighting this year’s Trendslab We Unite, the latest collection of formulations founded on the idea of global community, and Textured Hair Care, a series of formulations for this growing market segment and My Experts - R&D specialists offering differentiation opportunities with technology families like film formers.
The company's newest silicone emulsifer, Dow Corning ES-5373 Formulation Aid, is designed for oil-in-water and silicone plus oil-in-water formulations. It is water dispersible and targeted for use in low-viscosity formulations across applications like facial lotions, sun care products and color cosmetics, according to Dow Chemical. The company's latest elastomer, Dow Corning 9576 Smooth Away Elastomer, delivers soft focus and optical appearance benefits helping consumers achieve the flawless, selfie-ready look they desire.
More info: Dow Home and Personal Care, Websites: hips.dow.com