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    Live From Shows

    Food-Inspired Textures and New Ingredients from BASF

    Stop by booth 319 to view new ideas in cosmetic chemistry.

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    10.25.17
    BASF (booth 319) will showcase novel formats, food-inspired textures and new ingredients for use in color cosmetics at the California Society of Cosmetic Chemists (CASCC) Suppliers’ Day Exhibition 2017.


    On display will be reinvented formulations for hair and skin applications that deliver high marks on both texture and sensory appeal. Under the Colors & Effects brand, BASF has continued its collaboration with the world’s leading color expert, Pantone Color Institute, to develop a color and trend forecast for Fall/Winter 2019/2020 themed “Back to the Future."


    This program highlights industry trends along with inspirations for textures and formulation with BASF’s branded effect pigments for cosmetics. “Back to the Future” provides inspiration for the global manufacturers of cosmetic and lifestyle products. In line with the trends for glittering textures, BASF complements its line for high sparkle products with the introduction of two new effect pigments: Chione Celestial Rouge and Reflecks Dimensions Brilliant Blue.


    More info: Nimit Mehta, BASF, Tel: 800-962-7831; Email: personal-care-na@basf.com; Website: www.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP.


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