Greyverse from IFF | Lucas Meyer Cosmetics (stand E20) promises to reverse the hair graying process to help men and women look naturally younger and increase their self-esteem. The patented alpha-MSH biomimetic peptide is said to stimulate melanogenesis and reduce oxidative stress in the hair bulb.
In a test involving 15 male subjects, after 3 months of treatment, the L* parameter has significantly decreased by 5.3% (up to 32%) confirming a darker color of hair. The outstanding visibly significant decrease in grey hair density by 30% (up to 81%) after 3 months of treatment reveals the powerful action of the product.
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; Website: www.lucasmeyercosmetics.com