The hair care market is more and more demanding. Consumers expect specific products with an immediate perceived benefit and have a growing environmental concern. The hair care industry is facing challenges to combine sensoriality, performance and sustainability!
To be a source of inspiration for its customers has always been important for Seppic. Because sustainability should not compromise product performance and sensoriality, Seppic introduces the Daily Beautifying Hair Serum.
This serum texture is based on an association of three complementary ingredients: Emogreen L15, Fluidifeel Easy and Sepimax Zen. Emogreen L15 is a biodegradable, renewable and non polar oil. A real alternative to silicone oils in hair care, it brings shine and eases the combing. Fluidfeel Easy is a glycolipidic O/W sustainable emulsifier, from 100% vegetable origin and Mass Balance certified (BVC-RSPO-1-1972708497). It is processable at room temperature for time and energy saving. Sepimax Zen is used in small quantity to texturize and stabilize the formula, and to increase its sprayability performance.
Xylishine adds hydrating properties to the product: this botanical inspired active ingredient is made of an association of natural sugars derived mainly from wood and the brown algae Pelvetia canaliculata. This minimalist formula offers a high naturality content (99,6% - ISO 16128) and a good biodegradability (97,3% - amount of water or readily biodegradable ingredients presents in mixture) - out for preservative and perfume. It is produced at room temperature and is easily sprayable.
According to Seppic, its sensorial properties on dry hair have been compared to a siliconed hair serum of the market. Volunteers have prefered the Daily Beautifying Hair Serum for the shine, lightness, non-oily feel and residual absence on hair. 90% of them declared they would use this product.
More info: Seppic, www.seppic.com