Got wellness? Mintel also recently revealed six key consumer trends impacting industries and markets around the world and identified how they will play out in the years to come. In 2019 and beyond, the global consumer landscape will evolve like never before, driven by themes of privacy, individuality, wellness, convenience and connectivity:
- Total Wellbeing: Consumers are treating their bodies like an ecosystem and seeking solutions that complement their personal health and evolving needs.
- Challenge Accepted: A growing momentum to take on new challenges is driving consumers to reach new heights and uncover new passions.
- Rethink Plastic: While not inherently bad, the throwaway use of plastic is driving consumers to review their own behaviors to prevent plastic pollution.
- On Display: Consumers and brands are becoming more aware that they have a digital persona to nurture and grow, creating tension as everyone fights for attention and nobody is safe from scrutiny.
- Social Isolation: Constant digital connectivity, where physical interactions are replaced with digital updates, can increase feelings of loneliness, social isolation and depression, creating a demand for products and services that help consumers learn to disconnect.
- Redefining Adulthood: The concept of what it means to be an adult has changed beyond recognition and consumers are adapting to lives that don’t fit the mold.
According to Gabrielle Lieberman, director of Trends & Social Media Research Americas, said in regard to wellbeing: “In 2019 and beyond, growing consumer curiosity with the microbiome shows no signs of abating. From gut-friendly fermented foods to probiotic skin care, consumers will demand products that balance and boost the natural bacteria found in and on the body. In fact, 38% of US skincare buyers would be interested in trying probiotics as a skincare ingredient.”
“Consumers are looking externally to their surroundings and internally towards their physical and mental wellbeing, expecting holistic approaches to wellness. Developments in health monitoring, such as skin sensors or ingestible capsules, will satisfy consumers’ demand for this personalized approach, while also building on scientific research in these emerging fields.”
"As appetites for adventure grow, consumers are becoming more willing than ever to expand their comfort zones and push themselves to the limit with new experiences, and use social media to compete with and offer inspiration to their peers.”
“Social media inspiration is blurring the line between reality and #lifegoals, opening consumers up to a whole new world. In fact, one third (32%) of Canadian consumers who have attended a live event say they learn about live events from social media. It may be fueling a love of adventure, but social media is not without its pitfalls and in the years to come, companies and brands should proceed with caution.”