As a trusted industry partner, Lubrizol is innovating and advancing solutions by translating consumer needs and industry trends into market-ready solutions that adhere to best practices of environmentally responsible science. The new products and concepts launching this year include:
- Infinite Beauty: a set of nine forward-thinking formulations capturing the most extraordinary aspects of personal care’s future.
- Matrifuse S-1 dispersant: a highly effective oil soluble pigment dispersant for optimum coverage and pleasant sensory in color cosmetics and sun care applications, making brighter and bolder colors possible.
- Stevisse advanced botanical ingredient: vegan-friendly stevia leaf extract with a retinoid-like mechanism that minimizes the appearance of wrinkles providing a younger- looking appearance.
- Actismart extracts: a new range of botanicals, Essence of Mythic Trees, reveals skin care benefits of two oil-based extracts from iconic trees from different regions of the world.
- Carbopol Style 2.0 polymer: a breakthrough 2-in-1 rheology modifier with inherent styling boosting properties that eliminates the need for a fixative.
- Fixate Renew: discover the convenience of smooth, healthy, easy-to-style hair right at home. Live demonstration in the booth at 1 p.m. on May 8!
- Carbopol Aqua SF-3 polymer: provides highly efficient suspension in low viscosity cleansers with uniquely designed film properties to prevent clogging in auto- foam pumps and spray dispensers.