Recognizing the multi-faceted nature of the beauty marketing industry, the new MarCos portal will host a series of articles, interviews and product profiles providing marketers with a chance to gain insights into the techniques available to authentically differentiate their brand and products from competitors in the market.
With contributions from leading experts, including In-Cosmetics North America’s technical advisors, Mark Chandler, president of ACT Solutions Corp and prestige clinical instructor at the University of Toledo, College of Pharmacy and Pharmaceutical Sciences, and Cherie Buziak, founder of BeautyEdge LLC, marketers can gain first-hand advice on how to capitalize on current wellness trends, understand the challenges of marketing claims for natural products, and discover how technology is changing the marketing space. Marketers can also gain an understanding of the different content styles brands are using, such as the increased use of Artificial Intelligence (AI) and mobile apps to give consumers more control and awareness on the ingredients used in their favorite products.
Commenting on the new MarCos initiative, the show’s marketing manager Eleanor Head, said: “About a year ago I entered the personal care and cosmetics space, and soon discovered the integral role marketers play. With multiple touchpoints throughout the entire new product development cycle, marketers need to digest an incredible amount of innovations to stay on top of their profession and ahead of the competition. I’ve been lucky enough to learn and be guided by some of the leading voices in the industry.
“Due to the fast-paced and ever-evolving nature of both marketing and the cosmetics sector, our new MarCos portal will provide the cosmetics marketing community with a wealth of insights and advice on how to effectively market products to consumers.”
The new MarCos portal can be found on the In-Cosmetics North America website here.