Miyoshi America, Inc. (stand A 18) has launched MiyoNAT VAA amino acid surface treated pigments. These surface treated pigments are Cosmos-approved, combining both naturality and performance while focusing on natural, eco-friendly and sustainable ingredients. These pigments are naturally-derived, hydrophobic pigments that provide excellent affinity to skin, good color stability, great coverage and nice feel. This new range of product is designed to meet increasing market demand for sustainable, high-performance ingredient options. Often found in foundations and lipsticks, MiyoNAT VAA surface treated pigments pair well with gluten free, vegan and cruelty-free formulations.
More info: https://miyoshiamerica.com