During Suppliers's Day Beraca (booth 1045) presents its latest global launch – Berashades – a blend of natural and sustainable coloured clays designed for an up-to-date and effective mineral make-up formulation.

This launch comes with a digital platform which allows more than 3,000 customized color combinations derived from five shades, boosting time-to-market in a co-operation with R&D teams and consumer demands.

Berashades is a multifunctional, natural and vegan active, easy to formulate, which delivers immediate advantages as: detox effect, skin remineralization, oiliness control, tensor and matte results, stable color, natural coverage and smooth look, flawless hydration through skin barrier preservation.

Applications: mascaras, foundation, concealers, compact powders & bronzing powders, contourings, color powder shampoos & dry shampoos, color root touch, tanning oils and creams. Berashades is China compliant and For Life certified.

More info: Beraca International North America, Tel: 952-858-7262; Email: marianna.cyrillo@beraca.com; Website: https://beraca.com/en/