• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Three Form Vertical Beauty Alliance

    Amyris Named a Top Social & Environmental Impact Company

    L'Oréal Bans Animal Hair in Brushes

    Ashland Launches Antaron ECo Gel

    Isosorbide Di-(Linoleate/Oleate) Treats Xerotic Pruritic Skin
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    10. Chanel

    10. LG Household & Healthcare

    3. Colgate-Palmolive

    36. High Ridge Brands

    21. Bolton Group
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Amyris Named a Top Social & Environmental Impact Company

    Coming Clean About Clean Beauty

    Isosorbide Di-(Linoleate/Oleate) Treats Xerotic Pruritic Skin

    Nu Skin Launches ‘Clean’ Formula Line

    HydraFacial Adds Murad Booster
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Three Form Vertical Beauty Alliance

    Amyris Named a Top Social & Environmental Impact Company

    L'Oréal Bans Animal Hair in Brushes

    Coming Clean About Clean Beauty

    Ashland Launches Antaron ECo Gel
    Lab Equipment
    Mixing
    Packaging
    Testing

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond

    Coming Clean About Stink

    Henkel Reaches Sustainable Packaging Milestone

    Ross Designs Mixer for Increased Shear
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    QRS (Quality Resourcing Services)

    Sabinsa Cosmetics, a division of Sabinsa Corporation

    Comprehensive Research Group Inc.

    Praan Naturals

    Siltech Corporation
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    On-Trend Scents

    Fragrance plays a key role in a product’s success. Here’s what’s working and why when it comes to product perfumery.

    Tom Branna, Editorial Director06.19.14
    Destination weddings? They’re pricey for all involved, but sure, why not? But destination detergents? Really? In an effort to stand out on an increasingly crowded shelves, marketers are paying close attention to product perfumery and the feelings that fragrances evoke in cash-carrying consumers, according to Mary Cantz, principal, strategic insights, IRI Worldwide. 
     
    “These scents say take me where I’ve been, or where I aspire to go,” explained Cantz.
     
    Cantz provided scentful insights during the Air Care Division session at the midyear meeting of the Consumer Specialty Products Association held in Chicago in May.
     
    The folks at Reckitt Benckiser expect vacationers will head to US National Parks this summer. That’s why Air Wick has partnered with the National Park Foundation to create a collection of scents that includes Grand Canyon (with notes described as cactus flower and warm breeze), Denali (soft cotton grass and spring air), Hawai’i (exotic papaya and hibiscus flower), American Samoa (sweet coconut and island palms), Gulf Islands (white sands and seashores) and Virgin Islands (tropical plumeria and sweet honeysuckle).  SC Johnson took the same tack with limited edition Glade room freshener scents like Hawaiian Breeze, Aruba Wave and Bali Bloom. For those who have been there and done that, today’s fragrances promise to improve their wellbeing. Which explains why store shelves are stocked with SKUs such as Febreze Sleep Serenity.
     
    Who’s buying all these new-fangled fragrances? Nearly everyone. According to IRI data, 8 of 10 Americans participate in the air care category, which represents 96 million households. African-Americans are engaged consumers, accounting for 15% of air care sales. Other big purchasers of air care scents including younger Baby Boomers and multiple pet owners.
     
    But who’s missed the boat on home fragrance trends? Cantz said growth opportunities exist for marketers who target low-income groups, urban dwellers and older Baby Boomers.
     
    And then there’s Millennials.
     
    “They’re not into air care,” Cantz insisted. “They are cutting back purchases on non-edibles.”
     
    She explained that although the unemployment rate is declining, the job market has not improved all that much for those born from the early 1980s to the early 2000s. As a result, they are determined to reduce debt, spend frugally, shop in dollar stores …and they trust store brands, too.
     
    “They don’t think private label is inferior,” Cantz told the audience.
     
    In today’s complex retail environment that welcomes more than 300,000 new Universal Product Codes each year, fewer than 500 will reach sales of $10 million a year. She urged attendees to protect successful new products during the all-critical second year by adding new scents, expanding distribution and maintaining spending.
     
    In this challenging environment, three key new product trends have emerged, according to Cantz:
                • Simplicity;
                • Wellness; and
                • Excitement.
     
    One air care product that combines all three trends is Wall’s Funny Feet car freshener. Unilever teamed up with Airpure International to launch the product that’s based on the top-selling ice cream brand. The strawberry-scented air freshener is designed to awaken childhood memories of the novelty ice cream.
     
    Millennials Are All That

    Just when it seemed that there has never been a generation that thinks more of itself than Baby Boomers, along comes the Millennials, who, according to Marcella Lampone, global marketing manager, IFF, are the most self-absorbed and sleep-deprived generation of them all. It’s a group that grew up with YouTube and documents everything it does. As a result, Millennials tend to be overstimulated.
     
    “This generation’s senses are on steroids,” Lampone explained.
     
    How else can one explain the popularity of Everything, a perfume by Lernert & Sander that mixed all the scents introduced in 2012, nearly 1,400 of them, to create 1.5 liters of juice that sold out in hours. See: http://www.lernertandsander.com/index.php?/projects/everything/
     
    For a group that wants, and already has, everything, IFF created Dot Com (http://www.bondno9.com/shop/eau-de-parfum/uptown/view/http-www-bondno9-com), a new scent from Bond No. 9 that aimed at those in the digital village, who are comfortable, “shopping, clicking and cruising,” explained Lampone, who said the Dot Com juice starts out with fruity notes, but is constantly shifting.
     
    Bond calls it a universal scent for men and women. It contains notes of bergamot, pineapple, juniper berry, apple, blackcurrant, cedarwood, patchouli, moss, musk and amber.
     
    Successful products and fragrances in the future, according to Lampone, are those that can deliver the unexpected, such as chocolate with poprocks or Skittles Riddles, the colored candy that doesn’t taste like it looks.
     
    It’s all for a generation that has come to expect the unexpected.
     
     
     
     
     
     
     
    Related Searches
    • american
    • consumers
    • global
    • retail
    Related Knowledge Center
    • Air Care/Environmental Fragrance
    • Fine Fragrance
    • Functional Ingredients

    Related Online Exclusives

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21

    • Functional Ingredients | Insect Control
      Protecting Skin Against Mosquito-borne Infectious Disease

      Protecting Skin Against Mosquito-borne Infectious Disease

      Low-viscosity silicone oil can repel the insect, says Kao.
      Tom Branna, Editorial Director 12.10.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Skin Care | Sun Care
      IBA Offers a Broad Range of Benefits

      IBA Offers a Broad Range of Benefits

      The Independent Beauty Association (formerly ICMAD) provides technical, legal, regulatory and business expertise to its members.
      Tom Branna, Editorial Director 11.22.20


    • Functional Ingredients | Skin Care
      This Brand Is Piping Hot!

      This Brand Is Piping Hot!

      Pipette is making gains in the “clean” baby care space. CEO Daya Fields explains what’s next for this startup, now in its second year.
      Tom Branna, Editorial Director 11.13.20

    • Fine Fragrance | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      Nature & Natura

      Iguatemi Costa details the company's strong commitment to innovate below the 1.5°C threshold.
      Tom Branna, Editorial Director 11.12.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      The Eco-Conscious Consumer

      The Eco-Conscious Consumer

      Mintel expert explains how beauty companies can get in her head...and heart.
      Tom Branna, Editorial Director 11.05.20


    • Actives | Functional Ingredients | Skin Care | Sun Care
      Misconceptions About Melanin

      Misconceptions About Melanin

      JLabs webinar focuses on skin treatments, sun care and cancer prevention in the Black community.
      Tom Branna, Editorial Director 11.01.20

    • Functional Ingredients | Household Cleaning | Laundry Care | Surfactants
      EPA Honors Grove Collaborative

      EPA Honors Grove Collaborative

      Co-Founder and CEO Stuart Landesberg on receiving the Safer Choice Award and what's next for his company.
      Tom Branna, Editorial Director 09.24.20

    • Actives | Functional Ingredients | Hair Care
      Stressed Tress

      Stressed Tress

      A rebrand for Bosley at a time when consumers around the world are pulling their hair out.
      Tom Branna, Editorial Director 09.19.20


    • Actives | Functional Ingredients | Personal Cleansers | Skin Care
      Sensitive Skin Claims Create Opportunities

      Sensitive Skin Claims Create Opportunities

      BASF researchers offer a three-fold approach to formulating ideal products for compromised skin.
      Clifford Milow, Nicole Paraszczuk, Margaret Mullen , BASF Care Creations, North America 09.10.20

    • Functional Ingredients | Skin Care
      Masking Agent

      Masking Agent

      Combining skin care with COVID-19 protection is the newest innovation from Nufabrx.
      Tom Branna, Editorial Director 09.07.20

    • Actives | Functional Ingredients | Skin Care
      Makeovers Under Extreme Conditions

      Makeovers Under Extreme Conditions

      The pandemic wreaked havoc with spas and aestheticians. But COVID-19 hasn’t stopped Galderma from innovating.
      Tom Branna, Editorial Director 09.03.20


    • Functional Ingredients | Hair Care | Polymers | Surfactants
      Holiday Hair 2020

      Holiday Hair 2020

      Celebrity hairstylist Michelle Cleveland on what's ahead and what she wants from hair care manufacturers.
      Tom Branna, Editorial Director 08.09.20

    • Actives | Functional Ingredients | Oral Care | Polymers
      Oral Care & Coronavirus

      Oral Care & Coronavirus

      Dentist Michaela Tozzi details steps consumers should take to ensure a healthy mouth, how product offerings have evolved, and what still needs to be done.
      Tom Branna, Editorial Director 08.03.20

    • Functional Ingredients | Household Cleaning | I&I Marketplace | Polymers | Surfactants
      Plenty of Zip at Zep

      Plenty of Zip at Zep

      A surge in demand for disinfectants, hand sanitizers and hand soaps has the company expanding production. CEO Dan Smytka provides an update.
      Tom Branna, Editorial Director 08.01.20

    Trending
    • Amyris Named A Top Social & Environmental Impact Company
    • Formulating Liquid Laundry Detergents
    • Reusables For Consumables In The Pandemic And Beyond
    • Maybelline Unveils 'Sky High' Mascara
    • Croda Partners With Genesis Biosciences
    Breaking News
    • Three Form Vertical Beauty Alliance
    • Amyris Named a Top Social & Environmental Impact Company
    • L'Oréal Bans Animal Hair in Brushes
    • Ashland Launches Antaron ECo Gel
    • Isosorbide Di-(Linoleate/Oleate) Treats Xerotic Pruritic Skin
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Brown Fat Associated with Reductions in Chronic Disease Risk
    NIH Study Identifies Antibacterial Properties in Taurine
    NSF Begins New Certification Program
    Coatings World

    Latest Breaking News From Coatings World

    Zeppelin Acquires MTI Mischtechnik
    Ezio Braggio Joins ChemQuest Europe
    IFS Coatings Announce Carbon Offset Program
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Optimize EP Launches CaRM Cardiac Device Data Management Platform
    U.S. TAVR Market Projected to Reach Nearly $5 Billion by 2030
    FDA Clears Canon Medical's Compressed SPEEDER for 3D Exams on 1.5T MR
    Contract Pharma

    Latest Breaking News From Contract Pharma

    KORSCH, MEDELPHARM Partner on R&D Equipment Portfolio
    Frontage Bolsters Clinical Services Capabilities
    Sanofi Unveils EUROAPI as Name of New European API Company
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Neenah to Host Packaging Webinar for Printers
    W.S. Badger is Named a ‘150 Top Impact Company’
    Mana Products, Meiyume and RPG Form The Vertical Beauty Alliance
    Happi

    Latest Breaking News From Happi

    A Surge in Interest for Supplements & Vitamins
    What You're Reading on Happi.com
    Three Form Vertical Beauty Alliance
    Ink World

    Latest Breaking News From Ink World

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer
    Techkon USA, Konica Minolta Partner
    Alon Bar-Shany Appointed Chairman of Highcon Board
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Exhibitor registration opens for virtual.drupa
    FTA planning in-person Forum & INFOFLEX
    Fortis Solutions Group achieves SGP certification
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Shemesh Adds U.S. Headquarters
    TZMO USA, Special Needs Group Form Partnership
    BAHP Announces 2021 Officers, Board of Directors
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Rapid Recovery Protocol Can Lead to Increased Range of Motion After TKA
    Boston Scientific Releases WaveWriter Alpha Spinal Cord Stimulators in U.S.
    New Chief Clinical Officer on Board at IncludeHealth
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Toppan Announces 2050 Environmental Vision
    SOI Industry Consortium Joins SEMI as Strategic Association Partner

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login