The result is OY-L (the name stemming from oil-based skin care)—a new line of natural, luxury personal products ($16-$60) that debuted this summer at the Indie Beauty Expo in New York.
The OY-L product line consists of a body butter, body scrub, bath salts, a face wash, hydrating facial mist, an exfoliating mask and a face cream. Each SKU is available in four scents: pink grapefruit, lavender, litsea basil and tiare lime. The line isn’t tested on animals and is free from phthalates, parabens, DEA/TEA/MEA, color pigments, formaldehyde, preservatives, isopropyl alcohol, mineral oil, PEGs, propylene glycols, sodium lauryl sulfate, triclosan, talc or petrolatum.
Instead, OY-L products are said to include naturally healing plant components, minerals and essential oils. For example, Pierce-Naymon uses rosehip oil because of its essential fatty acids, vitamins E and C and beta-carotene. Other noteworthy ingredients in OY-L products are manuka honey 20+, frankincense essential oil, pink Himalayan salt and lavender essential oil.
According to Pierce-Naymon, the hero product of OY-L is the exfoliating manuka honey facemask.
“Manuka honey is produced by bees that pollinate the tea tree bushes in New Zealand. I only use 20+ UMF which means the manuka honey’s hydrogen peroxide, antibacterial and anti-inflammatory properties are medical-grade,” she explained. “Manuka honey has the ability to stimulate production of special cells that can repair damage caused by infection. It’s definitely a consumer favorite!”
Pierce-Naymon, together with a group of private investors, formed OY-L Skin Care, LLC earlier this year. The company is a well-capitalized start-up, as opposed to a home-based business, Pierce-Naymon contends. The funds have been used to market the brand and establish laboratory facilities and the operational capacity to reliably fulfill orders. On every product label there is a hand-stamped number—this number represents the specific batch of origin.
“Like many indie companies, my first consumers were friends and family where I gave away product as gifts and everyone loved them. I knew I had something special because not only is the entire OY-L skin care line all-natural and free from toxic chemicals, but people were telling me how the products were helping with skin problems when nothing else seemed to work,” Pierce-Naymon told Happi.
During this time, Pierce-Naymon’s brother, Daniel Pierce, was looking for a company that needed an investor and he was amazed at the response to OY-L products. No stranger to entrepreneurship, he founded and led a business and technology consulting firm for 25 years and recently transitioned ownership to the employees. Currently he is providing seed stage investment and advisory services to promising start-ups such as OY-L.
Products are currently sold on online at www.oy-l.com. OY-L will donate 15% of sales of the bath salts and body scrub to Dysautonomia International, a non-profit organization dedicated to finding a cure for dysautonomia, the category of illness in which Postural Orthostatic Tachycardia Syndrome (POTS) falls. Pierce-Naymon’s daughter is afflicted with POTS.
“My goal with OY-L is to ensure that there are no beauty secrets in our products – that nothing harmful or toxic is lurking in the list of ingredients on our labels,” she said. “As the business grows, it’s important to me that I maintain the brand’s independent, artisanal, rootswhile at the same time look into ways to improveproductionto handle the increase in demand.”