12.26.16
An old rule of tabloid journalism states “if it bleeds, it leads.”
At Happi, we have a slightly different take on that adage: “If it has anything to do with Procter & Gamble it will find an eager audience.”
In 2016 we weren’t proved wrong. Taking a look at the data generated by Google Analytics, we find that many of the most read news items and articles that have appeared on Happi.com, involve P&G. That only makes sense; Procter is the biggest player in the global household and personal products industry so any news that comes out of Cincinnati is sure to interest competitors, vendors and the general public.
Here’s the top item for each of our main editorial categories, according to our data.
Breaking News: P&G Deal Weighs on Coty
Online Exclusive: Procter Reels in Doctors
Formulary: Spray Detangler Hair Milk Leave-In Conditioner
Podcast: The Dangers of Celebrity Chemistry
Blog: Mirror, Mirror
Expert’s Opinion: How to Start Your Own Beauty Line
Infographic: What a Girl Wants
Slideshow: Beauty and the Geek
Features: Skin Care of One’s Own
What news, features and opinions will capture the fancy of Happi readers in 2017? Keep reading...
At Happi, we have a slightly different take on that adage: “If it has anything to do with Procter & Gamble it will find an eager audience.”
In 2016 we weren’t proved wrong. Taking a look at the data generated by Google Analytics, we find that many of the most read news items and articles that have appeared on Happi.com, involve P&G. That only makes sense; Procter is the biggest player in the global household and personal products industry so any news that comes out of Cincinnati is sure to interest competitors, vendors and the general public.
Here’s the top item for each of our main editorial categories, according to our data.
Breaking News: P&G Deal Weighs on Coty
Online Exclusive: Procter Reels in Doctors
Formulary: Spray Detangler Hair Milk Leave-In Conditioner
Podcast: The Dangers of Celebrity Chemistry
Blog: Mirror, Mirror
Expert’s Opinion: How to Start Your Own Beauty Line
Infographic: What a Girl Wants
Slideshow: Beauty and the Geek
Features: Skin Care of One’s Own
What news, features and opinions will capture the fancy of Happi readers in 2017? Keep reading...
