• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    A Conversation with the Responsible Flushing Alliance

    Nice-Pak Meets Consumer Demands

    Wipes Manufacturers Meet Demand Surge

    Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic

    Formulating with Alternatives In Personal Care Products
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Jeen International Celebrates Its 25th Anniversary

    Jeffree Star Hospitalized After Car Crash

    Supply Chain Issues Will Recturn Post-Pandemic

    What You're Reading on Happi.com

    Former L’Oréal Exec Joins Glossier
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    25. Inter Parfums

    The Top 50 Report

    10. Diversey

    27. Luminex Home Décor & Fragrance

    21. Pierre Fabre
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Jeen International Celebrates Its 25th Anniversary

    Jeffree Star Hospitalized After Car Crash

    What You're Reading on Happi.com

    L'Oréal's Sales Jump on Gains in China and E-Commerce

    Reckitt Seeks Germ-Killing Innovations
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Jeen International Celebrates Its 25th Anniversary

    Jeffree Star Hospitalized After Car Crash

    What You're Reading on Happi.com

    Former L’Oréal Exec Joins Glossier

    P&G Emphasizes Small Actions at Home To Be More Sustainable
    Lab Equipment
    Mixing
    Packaging
    Testing

    Admix Appoints COO to Advance Manufacturing, Supply Chain & Regulatory Compliance

    Tesco Eliminates Plastic Bags from Online Orders

    Hourglass To Launch Sustainable Cosmetics Line

    Carbon Data for Personal Care Labels

    L’Oréal Hong Kong Launches Cross-Brand Recycling Program
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Lubrizol Life Science

    Centerchem Inc

    QRS (Quality Resourcing Services)

    Vantage Specialty Ingredients

    Ashland
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Erasa's New Evangelist(a)

    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

    Erasa
    Related CONTENT
    • Anything But Bland
    • The Next Generation Arrives at Pop Beauty
    • Greater Expectations
    • Manufacturing with Microbial Control in Mind (Part II)
    • Health Is Wealth
    01.09.17
    She’s more than just a pretty face. As Skyler Brand Ventures managing director Paul E. Wahlgren tells Happi in this exclusive Q&A, Linda Evangelista’s new role at Erasa is not only hands-on, it represents a critical step for this growing brand.
     
    Happi: What does what Linda’s appointment mean to Erasa in terms of making a big step into the spotlight in luxury skin care?
    Wahlgren: Linda’s addition to the company is a huge leap in our company’s quest for brand awareness. She instantly gives us recognition and credibility, via her star and product guru status. Linda is one of the fashion and beauty industries true icons.
     
    HAPPI:  How did this relationship come about?
    Wahlgren: The husband of Linda’s aesthetician, Georgia Louise, is an associate of Skyler Brand Ventures, an incubator company for new brands like Erasa XEP 30. When the product launched last year he was given a few samples to spread around. One of them found their way into Linda’s hands. She brought it home and put it on her nightstand, but did not start using it at once. Linda has tons of products that she has for her beauty regimen. One night she got tired of going through all the steps and just used Erasa XEP 30 along with her lip protector and hand cream. This continued for about two weeks, then she looked into her magnifying mirror to tweeze her brows, when she noticed a profound difference in her skin. She continued to use Erasa until the bottle was empty, an event that never happens to Linda because she has not seen results by them until now. This is when she asked to meet the people that created the product.
     
    Happi: Tell us about Linda’s role in the company and how this might differ from just being the high-profile face that one might see with other brands?
    Wahlgren: Linda is a hands-on creative director and product evaluator. Weekly Linda goes to the lab with Jules [Jules Zecchino, chief technical officer at Skyler] and meets with the chemists that create the new products. Because of her years of using and evaluating what has worked or not worked in the past she can give great direction to perfect the aesthetics and performance of each product, like no one else we have ever worked with.
     
    Happi: What about new products—what has Jules been cooking up in the lab?
    Wahlgren:  We have been working with our industry partners to come up with the next new biomimetic molecules like XEP 30. They will be incorporated into new delivery forms for the face, neck, décolletage, eyes and lips…we expect to be announcing some exciting new retail launches shortly.
     
     
    Related Searches
    • Skin Care
    • Actives
    Related Knowledge Center
    • Actives
    • Skin Care
    Suggested For You
    Anything But Bland Anything But Bland
    The Next Generation Arrives at Pop Beauty The Next Generation Arrives at Pop Beauty
    Greater Expectations Greater Expectations
    Manufacturing with Microbial Control in Mind (Part II) Manufacturing with Microbial Control in Mind (Part II)
    Health Is Wealth Health Is Wealth
    Get Glowing Get Glowing
    Exhibition Season Begins Exhibition Season Begins
    Under Contract Under Contract
    A Familiar Face at Revlon A Familiar Face at Revlon
    Hurtikant Joins Chemyunion Hurtikant Joins Chemyunion
    Revlon Taps Wells Revlon Taps Wells
    Care for Your Hair Care for Your Hair
    California SCC Looks at Health & Safety Challenges California SCC Looks at Health & Safety Challenges
    What’s in Style? What’s in Style?
    Englewood Lab, Nihon Kolmar Form Partnership Englewood Lab, Nihon Kolmar Form Partnership

    Related Online Exclusives

    • Actives | Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care | Surfactants
      Reckitt Seeks Germ-Killing Innovations

      Reckitt Seeks Germ-Killing Innovations

      Teams up with Halo to accelerate new product development.
      Tom Branna, Editorial Director 04.15.21

    • Color Cosmetics | Hair Care | Skin Care
      Purpose Helps Shape The Sustainability Journey in Clean Beauty

      Purpose Helps Shape The Sustainability Journey in Clean Beauty

      Like-minded brands discuss ingredient sourcing, sustainable packaging and more at Hairstory’s Sustainable Beauty Summit.
      Christine Esposito, Managing Editor 04.13.21

    • AP/Deo | Hair Care | Skin Care
      European Wax Center Tackles the ‘Between’ Routine

      European Wax Center Tackles the ‘Between’ Routine

      Waxing franchise expands its at-home collection with new and reformulated products that enhance its services.
      Christine Esposito, Managing Editor 04.09.21


    • Functional Ingredients | Skin Care
      Stress Relief

      Stress Relief

      Nerves are on edge due to the pandemic, but Blossom & Stone’s CBD oil can help take the edge off.
      Tom Branna, Editorial Director 03.28.21

    • Actives | Color Cosmetics | Functional Ingredients
      Is It Better to Formulate Cosmetics with Natural Ingredients?

      Is It Better to Formulate Cosmetics with Natural Ingredients?

      Two experts weigh in on the debate between natural and synthetic ingredients.
      Charles Sternberg, Assistant Editor 03.24.21

    • Actives | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      Protect the Cosmetic Supply Chain from Climate Change

      Protect the Cosmetic Supply Chain from Climate Change

      Integrated dual sourcing creates a climate change-proof supply chain that protects cosmetic manufacturers, says Sebastien Massard, Vantage Personal Care.
      Sebastien Massard, Vantage Personal Care 03.18.21


    • Personal Cleansers | Skin Care
      Boxes of Beauty & Wellness for Women Battling Cancer

      Boxes of Beauty & Wellness for Women Battling Cancer

      Chicago nonprofit organization founded by 28-year old Ashleigh Cortes helps women feel beautiful during the hard times of cancer treatment.
      Christine Esposito, Managing Editor 03.15.21

    • Household Cleaning | Personal Cleansers | Skin Care
      Pandemic Lifts Cleaning & Personal Care Sales in 2020

      Pandemic Lifts Cleaning & Personal Care Sales in 2020

      IRI/BCG’s Growth Leaders report shows COVID-10 shifts helped CPG industry grow 10.4%.
      Christine Esposito, Managing Editor 03.05.21

    • Color Cosmetics | Hair Care | Skin Care
      L’Oréal’s Committed to Sustainability, Green Chemistry & Circular Economy

      L’Oréal’s Committed to Sustainability, Green Chemistry & Circular Economy

      World’s biggest beauty company highlights innovation at first Transparency Summit.
      Christine Esposito, Managing Editor 03.05.21


    • Packaging | Packaging | Skin Care
      A Tube Ready for Prime Time

      A Tube Ready for Prime Time

      Certified B Corp company Eco Lips unveils a sustainable lip balm tube made entirely from plants.
      Christine Esposito, Managing Editor 03.02.21

    • Skin Care
      Shelf Present

      Shelf Present

      Paula’s Choice has entered Sephora–the biggest retail expansion to date for this digital-first skin care brand that's been growing since its debut in 1995.
      Christine Esposito, Managing Editor 02.26.21

    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Pigments | Preservatives | Skin Care
      Are Chemists the Rock Stars of Beauty?

      Are Chemists the Rock Stars of Beauty?

      With an emphasis on efficacy, cosmetic chemists have moved to center stage in the industry.
      Tom Branna, Editorial Director 02.25.21


    • Color Cosmetics | Skin Care
      Planting Roots

      Planting Roots

      As it embarks on its third year selling products in North America, Sinan Tuna shares details on Farmasi’s expansion plans and new products.
      Christine Esposito, Managing Editor 02.22.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Pigments | Skin Care
      Formulating for Inclusion

      Formulating for Inclusion

      Beauty suppliers and marketers, and dermatologists call for more products that meet the needs of Black consumers in this NYSCC webinar.
      Tom Branna, Editorial Director 02.19.21

    • Hair Care | Skin Care
      Infusing Wellness into a Superfood Supplement for Men

      Infusing Wellness into a Superfood Supplement for Men

      Scotch Porter’s Calvin Quallis discusses the importance of holistic wellness and his goal to help men lead healthier lifestyles.
      Charles Sternberg, Assistant Editor 02.18.21

    Trending
    • Sunscreen On The Spot
    • BASF Increases Price Of Kaolin
    • P&G Emphasizes Small Actions At Home To Be More Sustainable
    • Hallstar Beauty Names New President
    • Evonik Highlights Solutions For Malodor Reduction
    Breaking News
    • Jeen International Celebrates Its 25th Anniversary
    • Jeffree Star Hospitalized After Car Crash
    • Supply Chain Issues Will Recturn Post-Pandemic
    • What You're Reading on Happi.com
    • Former L’Oréal Exec Joins Glossier
    View Breaking News >
    CURRENT ISSUE

    CBD Inside & Out

      View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    AstaReal Astaxanthin Ingredient Receives U.S. Patent Approval
    Study on Kemin’s DailyZz Botanical Blend Uncovers Sleep Quality, Next-Day Performance Benefits
    FDA’s Dr. Cara Welch Opening Speaker at the 9th AHPA Botanical Congress
    Coatings World

    Latest Breaking News From Coatings World

    Jebsen & Jessen, Innospec Sign Distribution Agreement
    IGL Coatings Announces Partnership in Finland
    Axalta Schedules 1Q 2021 Earnings Conference Call
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Iterative Scopes Announces IBD-Focused Scientific Advisory Board
    Vicarious Surgical, D8 Holdings Corp. Combine Operations in $1.1 Billion Deal
    FDA Grants De Novo Clearance to Medtronic’s GI Genius Model
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bristol Myers Squibb Expands at Cambridge Crossing
    Amgen Completes Five Prime Acquisition
    Sartorius Expands in the UK
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Former L’Oréal Exec Joins Glossier
    Lancôme Reveals New Global Sustainability Program
    First-Ever Skincare Line Focuses on Iron To Prevent Aging
    Happi

    Latest Breaking News From Happi

    Fragrance Creators Association Celebrates P&G Executive
    Jeen International Celebrates Its 25th Anniversary
    Jeffree Star Hospitalized After Car Crash
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    TLMI reveals Eugene Singer Award winners at Virtual Spring Summit
    Monadnock Paper Mills joins SGP
    ACTEGA helps converter reach sustainability goals
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Albaad to Add Natural-Based Line in Israel
    First Quality to Discontinue Tampon Operations
    Jessup Installs New Era Coating and Laminating Line
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    BioMagnetic Sciences Names President and CEO
    Mainstay Medical Launches ReActiv8 in Australia
    Biogennix Rolls Out Agilon Strip Bone Graft
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Virtual ASMC 2021 Spotlights Advanced Semiconductor Manufacturing Excellence
    LG Display Cuts Down CO2-eq Emissions by 3 Million Tons in 2020
    European Commission's Innovation Radar Acknowledges 3 ARMOR Innovations

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login