• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    FDA Takes Major Action on Hand Sanitizers from Mexico

    Symrise Shares 2020 Sales Figures

    Harry’s Launches ‘Headquarters’

    Henkel Recognizes Top Suppliers

    Estée Lauder Travel Retail's Sustainability Goals
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    7. Ecolab

    49. State Industrial Products

    12. Church & Dwight

    40. Perfumania Holdings Inc.

    19. Puig
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    FDA Takes Major Action on Hand Sanitizers from Mexico

    Curcumin's Role in Oral Care

    SV Labs Acquired by PE

    What You're Reading on Happi.com

    CPG Sales Surged 19% During Pandemic
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    FDA Takes Major Action on Hand Sanitizers from Mexico

    Harry’s Launches ‘Headquarters’

    No7's 'Unstoppable Together' Addresses the 'SHEcession'

    Henkel Recognizes Top Suppliers

    Estée Lauder Travel Retail's Sustainability Goals
    Lab Equipment
    Mixing
    Packaging
    Testing

    Estée Lauder Travel Retail's Sustainability Goals

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Jeen International

    Sabinsa Cosmetics, a division of Sabinsa Corporation

    Croda

    BotanicalsPlus

    Resolute Oil
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Dawn of a New Day

    Celebrity Whitney Port fronts campaign revamping uses for this classic household brand.

    Dawn of a New Day
    Dawn of a New Day
    Dawn of a New Day
    Related CONTENT
    • P&G Opens Virtual LifeLab at CES
    • Former Chanel CEO Joins Credo BoD
    • The Best Household & Personal Products of 2020
    • Cleaning Up in Home Care
    • Event Info
    Melissa Meisel, Associate Editor06.05.17
    Most consumers know Dawn as THE dish soap that cuts grease in the sink— but it’s now being touted as “the ultimate secret weapon” for cleaning messes throughout the home.
     
    At a recent media event in New York City, Dawn partnered with lifestyle expert and mom-to-be Whitney Port who shared her favorite alternative uses for the P&G-owned kitchen staple.
     
    Port is no stranger to keeping it together. An entrepreneur and television personality best known for her role on MTV’s “The Hills” and “Laguna Beach,” she’s also launched a clothing line, is the author of “True Whit: Designing a Life of Style, Beauty, and Fun” and her latest creation is Bloom2Bloom, the first-ever “fashion-forward” flower brand with a portion of each purchase going to Wish Upon a Teen’s Design My Room program. There’s not even a second to look untidy in her world!
     
    In the test kitchen at Citizen Relations’ Lexington Avenue headquarters, Port—in her third trimester in a wraparound kimono and high-heeled sandals—demonstrated how Dawn can go beyond the sink to quell dirt. For example, pre-treat laundry, de-gunk makeup brushes and make jewelry sparkle like new.
     
    “My favorite use for Dawn is to clean my jewelry,” Port told Happi. “It really makes a difference! Soak it in Dawn and water for two minutes, then use a toothbrush to keep it sparkling!”
     
    Stains happen to the best of us. But when Dawn happens to the best of stains—like tomato sauce, blueberries and oil—you give your clothes a fighting chance, said Port. Apply Dawn directly to any cotton fabric, covering the entire stained area and rub it in using your fingers. Then wash it normally in the washing machine.
     
    “With a baby on the way, Dawn will be a well-needed stain remedy!” she quipped.
     
    And then there are those overused beauty supplies. The best and easiest way to clean your makeup brushes and sponges is with Dawn, said Port. Wet the dirty brush with lukewarm water and dip into some Dawn. Brush back and forth to absorb the soap and work up a lather. Gently run it under water and repeat until the water runs clean and suds are gone. Gently squeeze out excess water, reshape and lay flat to dry.
     
    “Dawn is not just to get the grease off of dishes anymore,” said Port. “Plus, it smells fresh and is gentle too!”
     
    Other household marketers are linking up with famous faces for 2017 to add a boost to their business. For Palmolive Ultra Strength, actor, father and cookbook author Freddie Prinze Jr., created a series of “Messipes” – a.k.a messy recipes – to help families make mealtime more memorable and the clean-up easier.  
     
    Another “art meets soap collaboration” comes from Method. In July it will link with Oakland, CA-based Creative Growth, a world-renowned non-profit arts center, to create a limited edition collection of hand washes and home cleaning products.
     
     
     
     
     
     
    Related Searches
    • flower
    • it
    • beauty
    • media
    Related Knowledge Center
    • Household Cleaning
    Suggested For You
    P&G Opens Virtual LifeLab at CES P&G Opens Virtual LifeLab at CES
    Former Chanel CEO Joins Credo BoD Former Chanel CEO Joins Credo BoD
    The Best Household & Personal Products of 2020 The Best Household & Personal Products of 2020
    Cleaning Up in Home Care Cleaning Up in Home Care
    Event Info Event Info
    Freddie Prinze Jr. Creates Messipes Freddie Prinze Jr. Creates Messipes
    Statement Piece Statement Piece
    In the Blink of an Eye… In the Blink of an Eye…
    Practical Basics of  Emulsion Technology Practical Basics of Emulsion Technology
    Get Live Updates and News from NYSCC Suppliers Day! Get Live Updates and News from NYSCC Suppliers Day!
    NYSCC Suppliers’ Day 2017 NYSCC Suppliers’ Day 2017
    Exhibition Season Begins Exhibition Season Begins
    Diversify Your Portfolio Diversify Your Portfolio
    It’s Magic! It’s Magic!
    NYSCC Suppliers’ Day Attendee  Registration Is Now Open NYSCC Suppliers’ Day Attendee Registration Is Now Open

    Related Online Exclusives

    • Disinfectants | Household Cleaning
      Cars & COVID-19

      Cars & COVID-19

      From family road trips to ride-sharing, cars can be dirty, germy places—COVID-19 notwithstanding. Brands are taking action to address concerns and unmet needs.
      Christine Esposito, Managing Editor 01.26.21

    • Color Cosmetics | Hair Care | Household Cleaning | Skin Care
      Clean Beauty Rises at Grove Collaborative

      Clean Beauty Rises at Grove Collaborative

      The certified B Corp. is shaking up its beauty strategy. CMO Lilian Tomovich provides details.
      Happi Staff 11.30.20

    • Household Cleaning | Laundry Care
      Cleaning & Wellness

      Cleaning & Wellness

      The Laundress and Aromatherapy Associates elevate the role of well-being in home cleaning.
      Christine Esposito, Managing Editor 10.16.20


    • Household Cleaning | Laundry Care | Packaging
      The Laundress Takes the Long-View

      The Laundress Takes the Long-View

      Upscale fabric and home care company implements changes to packaging in a new sustainability initiative.
      Christine Esposito, Managing Editor 10.01.20

    • Functional Ingredients | Household Cleaning | Laundry Care | Surfactants
      EPA Honors Grove Collaborative

      EPA Honors Grove Collaborative

      Co-Founder and CEO Stuart Landesberg on receiving the Safer Choice Award and what's next for his company.
      Tom Branna, Editorial Director 09.24.20

    • Household Cleaning | Laundry Care
      Keeping it Clean on Campus

      Keeping it Clean on Campus

      Lauren Hillard is the founder of Dorm Doctors, a cleaning provider that serves college students.
      Christine Esposito, Managing Editor 09.08.20


    • Household Cleaning | Laundry Care
      Albertsons Unleashed

      Albertsons Unleashed

      CEO Vivek Sankaran tells IRI how his company is faring during COVID-19.
      Happi Staff 09.04.20

    • Household Cleaning
      Clearing the Air: UVC Light at Home

      Clearing the Air: UVC Light at Home

      An Eden Prairie, MN-based firm is offering UVC light air care technology that consumers can use at home.
      Christine Esposito, Managing Editor 08.31.20

    • Functional Ingredients | Household Cleaning | I&I Marketplace | Polymers | Surfactants
      Plenty of Zip at Zep

      Plenty of Zip at Zep

      A surge in demand for disinfectants, hand sanitizers and hand soaps has the company expanding production. CEO Dan Smytka provides an update.
      Tom Branna, Editorial Director 08.01.20


    • Air Care/Environmental Fragrance | AP/Deo | Color Cosmetics | Disinfectants | Hair Care | Household Cleaning | Laundry Care | Oral Care | Personal Cleansers | Skin Care | Sun Care
      Cosmetics, Cleaners, Consumers & Coronavirus

      Cosmetics, Cleaners, Consumers & Coronavirus

      Coronavirus is impacting attitudes toward personal and home care purchases, and the overall shopping experience, according to Provoke Insights.
      Tom Branna, Editorial Director 07.25.20

    • Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care | Packaging | Personal Cleansers
      Supply Chains & The Bullwhip Effect

      Supply Chains & The Bullwhip Effect

      Leverage technology to ensure an agile supply chain, says Inturn CEO Ronen Lazar.
      Tom Branna, Editorial Director 06.07.20

    • Color Cosmetics | Household Cleaning | I&I Marketplace | Skin Care
      Virtual Living

      Virtual Living

      The pandemic has only ramped up the speed in which consumers are embracing artificial and virtual reality.
      Tom Branna, Editorial Director 06.02.20


    • Functional Ingredients | Household Cleaning | Laundry Care | Surfactants
      Clean in Place with Truman

      Clean in Place with Truman's

      When it comes to caring for their homes, Truman’s has what consumers want while they wait out coronavirus.
      Tom Branna, Editorial Director 05.25.20

    • Disinfectants | Household Cleaning
      Ozone Player

      Ozone Player

      With a cleaning device that sanitizes surfaces using regular tap water, o3Waterworks is entering the US home cleaning category when demand is high.
      Christine Esposito, Managing Editor 05.11.20

    • Actives | Disinfectants | Functional Ingredients | Household Cleaning | Polymers | Preservatives | Surfactants
      Wipes Out!

      Wipes Out!

      As demand soars, there are more shortages in fast-moving consumer goods categories.
      Tom Branna, Editorial Director 05.10.20

    Trending
    • Clorox Reaches Renewable Electricity Marker
    • Euromonitor Reveals Top 10 Global Consumer Trends For 2021
    • Harry’s Launches ‘Headquarters’
    • Estée Lauder Travel Retail's Sustainability Goals
    • Henkel Recognizes Top Suppliers
    Breaking News
    • FDA Takes Major Action on Hand Sanitizers from Mexico
    • Symrise Shares 2020 Sales Figures
    • Harry’s Launches ‘Headquarters’
    • Henkel Recognizes Top Suppliers
    • Estée Lauder Travel Retail's Sustainability Goals
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Omega-3s Evidenced to Reduce Low-Grade Inflammation in Elderly Men
    MIND and Mediterranean Diets Linked to Later Onset of Parkinson’s Disease
    Kerry Launches Web-Based Tool for Plant-Based Formulation Challenges
    Coatings World

    Latest Breaking News From Coatings World

    Keyland Polymer UV Powder, LLC Launches UVMax Defender
    Scott McLaughlin to Race in PPG Colors During Rookie INDYCAR Season
    Vink Chemicals Offers parmetol PSG
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Butterfly Network Appoints New Leader
    BD Names Chairman of Board
    Interplex Acquires OCP Group
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Adare Pharma Solutions Opens New Small-Scale Lab
    Stevanato Group Launches After-sales Service Offering
    X-Chem Acquires IntelliSyn and AviSyn
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Estée Lauder Companies Announces Game-Changing Sustainability Goals for Travel Retail
    Aura Introduces Customizable Hair Care
    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line
    Happi

    Latest Breaking News From Happi

    Nice-Pak Receives EPA Approval for Disinfectant Wipes
    FDA Takes Major Action on Hand Sanitizers from Mexico
    Symrise Shares 2020 Sales Figures
    Ink World

    Latest Breaking News From Ink World

    Epson Partner Creates Label Applicators for Pharmaceutical Products
    Smurfit Kappa Sets New Sustainability Targets with Better Planet 2050
    Paragon Expands Direct Mail Capabilities with Ricoh Pro VC70000
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Great Lakes Label debuts new website
    Epson partner creates label applicators for pharmaceutical products
    ACTEGA removes chemicals from laminating adhesives
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    American Made Production Equipment for Mask Manufacturers
    Kimberly-Clark Releases Q4, Full Year Results
    Freudenberg to Establish Apparel Interlining Competence Centers
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Spinal Elements' Lucent XP-Curved Expandable TLIF Gains FDA Nod
    FDA OKs OrthoSpin's 2nd Gen Robotic, Digital External Fixation System
    Nextremity Solutions Enters Supply Agreement with Fort Wayne Metals
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    North American Semiconductor Equipment Industry Posts December 2020 Billings
    First Solar Signs Definitive Agreement to Sell US Development Platform to Leeward
    PRINTING United Alliance Announces TAGA Presents Virtual Event

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login