• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    A Conversation with the Responsible Flushing Alliance

    Nice-Pak Meets Consumer Demands

    Wipes Manufacturers Meet Demand Surge

    Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic

    The Cannabis Glow Up
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Robertet Appoints Reichert as Perfumer

    Kiehl’s Launches Sustainable Pouch Refillables for Hair Care, Skin Care

    New OTC Natural Hemp Pain Relief Gel Arrives at cbdMD

    Amazon Adds SCS’ Carbon Neutral Certification to Its Climate Pledge Friendly Program

    Cosphatec Introduces Cosphaderm Dicapo Natural
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    5. Kao

    33. Jafra Cosmetics

    2. Colgate

    25. L’Occitane

    35. Monat Global
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Ball Care, a New Category in Men’s Grooming

    Jeen International Celebrates Its 25th Anniversary

    Jeffree Star Hospitalized After Car Crash

    What You're Reading on Happi.com

    Top Beauty Influencers
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Robertet Appoints Reichert as Perfumer

    Kiehl’s Launches Sustainable Pouch Refillables for Hair Care, Skin Care

    Amazon Adds SCS’ Carbon Neutral Certification to Its Climate Pledge Friendly Program

    Cosphatec Introduces Cosphaderm Dicapo Natural

    P&G Reports Solid Cash Results in Q3 of Fiscal 2021
    Lab Equipment
    Mixing
    Packaging
    Testing

    Arbonne's One Year Anniversary as a B Corp

    Admix Appoints COO to Advance Manufacturing, Supply Chain & Regulatory Compliance

    Tesco Eliminates Plastic Bags from Online Orders

    Hourglass To Launch Sustainable Cosmetics Line

    Carbon Data for Personal Care Labels
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Ashland

    Centerchem Inc

    Lubrizol Life Science

    Praan Naturals

    Croda
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    The Future is (Dr.) Brite

    Tory Burch Foundation Pitch Competition winner Paris Sabo is ready to take her start-up naturals brand to the next level.

    The Future is (Dr.) Brite
    The Future is (Dr.) Brite
    Related CONTENT
    • Anything But Bland
    • DeWolf Chemical Hires New Account Manager
    • Dr. Brite Wins Tory Burch Pitch Contest
    • Greater Expectations
    • Health Is Wealth
    Christine Esposito, Associate Editor06.12.17
    Paris Sabo quit her day job—and it seems like she’s made the right decision.
     
    The former cancer surgeon is the founder of Dr. Brite—a start-up natural personal care brand that sells oral care, skin care and pet care products—and she’s also the winner of the 2017 Tory Burch Foundation Pitch Competition.
     
    Only in its second year, the fashion designer’s competition attracted more than 800 entries this year, all female entrepreneurs who wanted to secure one of 10 coveted “fellow” spots. The fellows receive a grant, intensive coaching and then the opportunity to pitch their product and company to a panel of judges comprised of business investors and the famed designer herself.
     
    Dr. Sabo’s story of being mom and one-time cancer surgeon who started Dr. Brite to ensure “effective products free of harsh chemicals could be affordable” won the judges over.
     
    The road to Dr. Brite’s began in the bathroom. While her son was brushing his teeth with natural toothpaste, she was shocked to see that not every ingredient was as safe as she wanted them to be.
     
    “I was shocked at the ingredients…I knew that I had to do something,” she told Happi in a phone interview.
     
    So Dr. Sabo and her sister Pooneh Ramezani, a dentist, spent about a year developing and formulating productsbefore launching their first SKU—an al- natural teeth whitening pen.
     
    Dr. Sabo has parlayed her surgeon’s precision into rolling out her brand; the Irvine, CA startup used Instagram as a launch pad, and is already a Certified B Corp. It also has EWG and Leaping Bunny status.
     
    Dr. Sabo told Happi that prior to the launch, she and her sister spent time reaching out to key communities and influencers about healthy living, building up 5,000 Instagram followers before the product debuted on the social media network.
     
    By the time the company exhibited at Natural Products Expo West this past March, there was already a lot of buzz, she said.
     
    Today Dr. Brite has more 13,600 Instagram followers, who she described as “very engaged.”
     
    Currently, Dr. Brite’s line of an-all natural, EWG verified personal care products includes oral care (toothpastes and mouthwashes for adults and kids as well as whitening pens), skin care (cleanser and toner), and pet care products too.    
     
    The company, which is not using a contract manufacturer, plans to use The Tory Burch Foundation funds to help scale-up production at its own facility, according to Dr. Sabo.
     
    The $10,000 in grant and $100,000 investment are arriving at a great time. While Dr. Brite SKUs are sold online in holistic product shops, as well as in local Whole Foods stores, distributing is ready to taking off. In fact, the firm recently signed a deal airport concession operator OTG to launch in 45 airport boutiques across the US (Dallas and La Guardia and in New York were the first on the list). Dr. Brite products can also be found on Target.com and Urban Outfitter’s online portal too.  “And they want us in their stores,” Sabo told Happi.
     
    Dr. Brite has grown 300% since its launch, according to Dr. Sabo, who kept sales figure close to her vest, but found it hard to keep contain her enthusiasm for what the grant and investment means for her brand.
     
    “I left a surgical career to launch something that is very near and dear to me,” said Dr. Sabo. The award, she said, proves that “this is a scalable and viable business. We are doing something that is valuable.”
     
     
    Related Searches
    • ewg
    • products
    • founder
    • Oral Care
    Related Knowledge Center
    • Oral Care
    • Skin Care
    Suggested For You
    Anything But Bland Anything But Bland
    DeWolf Chemical Hires New Account Manager DeWolf Chemical Hires New Account Manager
    Dr. Brite Wins Tory Burch Pitch Contest Dr. Brite Wins Tory Burch Pitch Contest
    Greater Expectations Greater Expectations
    Health Is Wealth Health Is Wealth
    Get Glowing Get Glowing
    Exhibition Season Begins Exhibition Season Begins
    Under Contract Under Contract
    Beauty Week at Whole Foods Beauty Week at Whole Foods
    Care for Your Hair Care for Your Hair
    Fresh Monster Is Designed for Kids Fresh Monster Is Designed for Kids
    EWG Files Court Complaint Against FDA Over Hair Straightening Treatments EWG Files Court Complaint Against FDA Over Hair Straightening Treatments
    What’s in Style? What’s in Style?
    Fresh Monster Designed for Kids Fresh Monster Designed for Kids
    The Smell of Clean in 2017 The Smell of Clean in 2017

    Related Online Exclusives

    • Color Cosmetics | Hair Care | Skin Care
      Purpose Helps Shape The Sustainability Journey in Clean Beauty

      Purpose Helps Shape The Sustainability Journey in Clean Beauty

      Like-minded brands discuss ingredient sourcing, sustainable packaging and more at Hairstory’s Sustainable Beauty Summit.
      Christine Esposito, Managing Editor 04.13.21

    • AP/Deo | Hair Care | Skin Care
      European Wax Center Tackles the ‘Between’ Routine

      European Wax Center Tackles the ‘Between’ Routine

      Waxing franchise expands its at-home collection with new and reformulated products that enhance its services.
      Christine Esposito, Managing Editor 04.09.21

    • Functional Ingredients | Skin Care
      Stress Relief

      Stress Relief

      Nerves are on edge due to the pandemic, but Blossom & Stone’s CBD oil can help take the edge off.
      Tom Branna, Editorial Director 03.28.21


    • Actives | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      Protect the Cosmetic Supply Chain from Climate Change

      Protect the Cosmetic Supply Chain from Climate Change

      Integrated dual sourcing creates a climate change-proof supply chain that protects cosmetic manufacturers, says Sebastien Massard, Vantage Personal Care.
      Sebastien Massard, Vantage Personal Care 03.18.21

    • Personal Cleansers | Skin Care
      Boxes of Beauty & Wellness for Women Battling Cancer

      Boxes of Beauty & Wellness for Women Battling Cancer

      Chicago nonprofit organization founded by 28-year old Ashleigh Cortes helps women feel beautiful during the hard times of cancer treatment.
      Christine Esposito, Managing Editor 03.15.21

    • Household Cleaning | Personal Cleansers | Skin Care
      Pandemic Lifts Cleaning & Personal Care Sales in 2020

      Pandemic Lifts Cleaning & Personal Care Sales in 2020

      IRI/BCG’s Growth Leaders report shows COVID-10 shifts helped CPG industry grow 10.4%.
      Christine Esposito, Managing Editor 03.05.21


    • Color Cosmetics | Hair Care | Skin Care
      L’Oréal’s Committed to Sustainability, Green Chemistry & Circular Economy

      L’Oréal’s Committed to Sustainability, Green Chemistry & Circular Economy

      World’s biggest beauty company highlights innovation at first Transparency Summit.
      Christine Esposito, Managing Editor 03.05.21

    • Packaging | Packaging | Skin Care
      A Tube Ready for Prime Time

      A Tube Ready for Prime Time

      Certified B Corp company Eco Lips unveils a sustainable lip balm tube made entirely from plants.
      Christine Esposito, Managing Editor 03.02.21

    • Skin Care
      Shelf Present

      Shelf Present

      Paula’s Choice has entered Sephora–the biggest retail expansion to date for this digital-first skin care brand that's been growing since its debut in 1995.
      Christine Esposito, Managing Editor 02.26.21


    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Pigments | Preservatives | Skin Care
      Are Chemists the Rock Stars of Beauty?

      Are Chemists the Rock Stars of Beauty?

      With an emphasis on efficacy, cosmetic chemists have moved to center stage in the industry.
      Tom Branna, Editorial Director 02.25.21

    • Color Cosmetics | Skin Care
      Planting Roots

      Planting Roots

      As it embarks on its third year selling products in North America, Sinan Tuna shares details on Farmasi’s expansion plans and new products.
      Christine Esposito, Managing Editor 02.22.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Pigments | Skin Care
      Formulating for Inclusion

      Formulating for Inclusion

      Beauty suppliers and marketers, and dermatologists call for more products that meet the needs of Black consumers in this NYSCC webinar.
      Tom Branna, Editorial Director 02.19.21


    • Hair Care | Skin Care
      Infusing Wellness into a Superfood Supplement for Men

      Infusing Wellness into a Superfood Supplement for Men

      Scotch Porter’s Calvin Quallis discusses the importance of holistic wellness and his goal to help men lead healthier lifestyles.
      Charles Sternberg, Assistant Editor 02.18.21

    • Skin Care
      What To Expect…

      What To Expect…

      The INCI label explains what’s inside the formulation. Codex Beauty Labs says its new Efficacy Panel speaks to product performance.
      Christine Esposito, Managing Editor 02.18.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      State of the Beauty Industry, Part I

      State of the Beauty Industry, Part I

      Technology helps marketers connect with consumers and track segment winners, insist analysts at CEW event.
      Nancy Jeffries, Contributing Editor 02.16.21

    Trending
    • Sunscreen On The Spot
    • BASF Increases Price Of Kaolin
    • P&G Emphasizes Small Actions At Home To Be More Sustainable
    • Formulating Liquid Laundry Detergents
    • Hallstar Beauty Names New President
    Breaking News
    • Robertet Appoints Reichert as Perfumer
    • Kiehl’s Launches Sustainable Pouch Refillables for Hair Care, Skin Care
    • New OTC Natural Hemp Pain Relief Gel Arrives at cbdMD
    • Amazon Adds SCS’ Carbon Neutral Certification to Its Climate Pledge Friendly Program
    • Charles Moses, Beauty Industry Veteran, Passes at 65
    View Breaking News >
    CURRENT ISSUE

    CBD Inside & Out

    • The Cannabis Glow Up
    • Mary Jane's Botanicals
    • A Closer Look at cbdMD
    • Is Cannabidiol Coming to Your City or Hamlet?
    • USDA's Final Rule on Hemp
    • A CBD Packaging Evolution
    • CBD Food & Supplement Market Is in Limbo
    • CBD New Product Development
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Longvida Curcumin Extract Receives ANVISA Approval in Brazil
    Curcugen Curcumin Formulation Evidenced to Attenuate Post-Exercise Inflammation
    Good Rāz Launches Taste-Free Vitamin D3 Drops
    Coatings World

    Latest Breaking News From Coatings World

    USGBC Releases Results of 2021 Green Building Community Survey
    PPG Publishes Sustainability Report
    Sherwin-Williams Launches Echelon
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FDA Grants 510(k) Clearance to LivaNova’s B-Capta
    Gynesonics Appoints Susan Stimson to Its Board of Directors
    Piezo Motion Debuts Piezoelectric Micro-Dosing Pump
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Evotec to Build Second Biologics Mfg. Facility in Toulouse
    Adare Pharma Names Ludger Roedder President of Adare Biome
    Johnson & Johnson 1Q Results
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Kiehl’s Launches Pouch Refillables
    Skin Match Technology Partners with Men-Only Grooming Platforms
    P&G Reports Solid Cash Results in Q3 of Fiscal 2021
    Happi

    Latest Breaking News From Happi

    Robertet Appoints Reichert as Perfumer
    Kiehl’s Launches Sustainable Pouch Refillables for Hair Care, Skin Care
    New OTC Natural Hemp Pain Relief Gel Arrives at cbdMD
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    PPG releases 2020 Sustainability Report
    GAA merges with AIMCAL
    Acucote expands Insights educational program
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Glatfelter GlatClean Nominated for World of Wipes Innovation Award
    P&G’s Sales Up 5%
    Ontex Tests Industrial Scale Diaper Composting
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    SeaSpine Begins Limited Rollout of WaveForm TO 3D-Printed Interbodies
    Spinal Elements' Lucent 3D Additive Manufactured Interbodies Earn FDA Nod
    Conformis, Paragon 28 Ink Licensing Deal
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    SEMI Appoints imec, Soitec Executives to Europe Advisory Board
    NREL Takes Novel Approach to 3D-Printed Water Power Prototypes
    Canatu Manufactures World’s Thinnest Free-standing CNB Membrane

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login