• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    A Conversation with the Responsible Flushing Alliance

    Nice-Pak Meets Consumer Demands

    Wipes Manufacturers Meet Demand Surge

    Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic

    The Cannabis Glow Up
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    TFF Names 2021 Honorees for Lifetime Achievement Perfumer and Hall of Fame

    Ashland Donates $20,000 To Help Plant Trees

    Multi-Purpose Sustainable 'Just Add Water' Household Cleaner Expands Cleaning Products

    Kao Launches Oribe in Japan

    Love Beauty and Planet Shares Sustainability Initiatives With Refillable Hair Care at Target
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    43. Parlux

    19. Newell Brands

    6. Johnson & Johnson

    20. Blyth

    2. Colgate-Palmolive
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    The Estée Lauder Companies Is Beauty Inspired, Values Driven

    HCPA Mid-Year Meeting Adds Keynote

    CP Kelco's Progress Toward 2022 Sustainability Objectives

    Ball Care, a New Category in Men’s Grooming

    Jeen International Celebrates Its 25th Anniversary
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    TFF Names 2021 Honorees for Lifetime Achievement Perfumer and Hall of Fame

    The Estée Lauder Companies Is Beauty Inspired, Values Driven

    Multi-Purpose Sustainable 'Just Add Water' Household Cleaner Expands Cleaning Products

    No H20: The Rising Tide of Waterless Beauty

    Kao Launches Oribe in Japan
    Lab Equipment
    Mixing
    Packaging
    Testing

    Pact Collective Is New Non-Profit Recycling Take-Back Program for Beauty

    New Beauty Brand sk*p Wants to Break Addiction to Plastic

    Arbonne's One Year Anniversary as a B Corp

    Admix Appoints COO to Advance Manufacturing, Supply Chain & Regulatory Compliance

    Tesco Eliminates Plastic Bags from Online Orders
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Centerchem Inc

    Jeen International

    Ashland

    Croda

    Baralan USA
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Indie Beauty Expo: Bigger & Better

    Expo that celebrates independent beauty brands returns next month to New York City, the city where it all began.

    Indie Beauty Expo: Bigger & Better
    Jillian Wright
    Indie Beauty Expo: Bigger & Better
    Related CONTENT
    • Carlyle To Acquire Majority Stake in Beautycounter
    • Society of Cosmetic Chemists Issues Call for Papers
    • Les Wexner To Leave Victoria's Secret
    • More Indie Beauty Brands to Watch
    • Indie Beauty Basics, a Free Webinar from IBA
    07.10.17
    From a single day in New York City to three-day events in more markets, Indie Beauty Expo has grown considerably—just like the category it celebrates. Happi caught up with founder Jillian Wright for a sneak peek at the upcoming expo in New York City on Aug. 22-24.
     
    HAPPI: How will the 2017 Indie Beauty Expo compare to the first event in 2015 in New York City?
    WRIGHT: Our first expo was only one day and located at the Altman Building in Chelsea.  We had press, buyers and consumers all within 11 hours!  It was a very busy day.  But, it l provded our concept that indie beauty brands need a platform to do serious business with buyers, press and consumers.  Fast forward to 2017 our third show in NY but 6th show overall. We have grown to three days separating press and consumers from retailers and trade.  We have also added CONNECT Indie which is a day for thought leadership, expert dialogues, panels and discussion for the beauty entrepreneur. This day day kicks off IBE.  Now that we are known, our team is fully committed and focused on the brands and helping them scale their businesses by strengthening our relationships with all the mentioned above.  Our 2017 show is also at Skylight Clarkson Square located at 550 Washington St, New York, NY 10014 which is significant because our first show we packed in 80 brand in less than 10,000 square feet.  Now we will have over 200 brands in 50,000 square feet.  It shows you how much the category of indie is growing at a very fast rate.  We can hardly keep up with all of the inquiries to exhibit with us.  This drives our team to make sure we continue to grow and deliver what the brands need.  Our other markets include LA and Dallas.  In 2018, we are adding another market which we will announce at IBE NY in August.  We are also working on some very exciting projects that we will also announce at CONNECT Indie this year. 
     
    HAPPI: What is it like to uncover all of these unique/up-and-coming brands, the hidden gems of the beauty business? As an expert curator in this respect, we wonder if you still get surprised by the companies you find?  
    WRIGHT:   We are always pleasantly surprised.  It’s a very exciting space. When we first launched IBE two years ago, we had about 400 brands in our database due to my research and I was very proud of that.  But, we learned very early on that we are only scratching the surface.  We have over 5000 in our database and it continues to grow every day.  Some days the team is overwhelmed with all the inquiries (in a good way).  This tells us that there are many beauty entrepreneurs looking for a platform that will listen and deliver what they need to scale their businesses.  We want to make sure there is a clear understanding of what to expect with IBE.  We do not want to waste anyone’s money or time and that resonates with brands who are on a budget or just starting out.  We also have a global client relations director in the EU so our reach goes well beyond the US.  Brands will also inquire through our website, but we, as a team search for brands that excite us.  In the beginning, I would “flirt” with a lot of brands in IG.  One of those brands that exhibited with us in LA and is now being courted by a luxury retailer plus many more. They are thrilled.
     
    HAPPI: Can you share some the brands that have you most excited and why?
    WRIGHT:  I am an indie beauty junkie.  There is something about this space that is so interesting, that it is easy for me to get excited.  There are several that I love and can’t wait to meet in person, but here are a few that I’m keeping my eye on.  The Handmade Soap Company from Ireland, Winners Beard Company started by an ex-pro baseball player and Marine, Perfect Ten Custom Nails.  Jessica Harris, flying in from Australia, who is a nail artist.  She does custom press on nails that are a work of art.  We are thrilled to have her.  She will be taking orders for custom sets at the NY show!   Red Earth, another brand from Australia is geared towards the millennial with it funned flirtatious branding. Olio di Allesandro a brand who’s packing is collectable.  The caps are made from Carrarra Marble and are collectable. 2nd Ground Skincare a coffee up cycling company made in Brooklyn. Cuvee Beauty is another brand to watch.  It’s a haircare company founded by Rachel Katzman that used champagne in their formulas.  The founder went to a party in Vegas for her 21st birthday and was doused in champagne.  She loved the way her hair looked so she created a haircare line around it.
     
    HAPPI: With IBE now in LA, NYC and Dallas—is there a different vibe in each city? 
    WRIGHT: Absolutely, but the common denominator is the demographic is mostly women between the ages of 24-46.  But in NY, the attendees are well-educated, love health and wellness and are professional.  In LA, which is very similar to NY, has a more laid back vibe, but still with an under-current of health and wellness as a lifestyle.  In Dallas, same but the attendees love beauty and don’t mind wearing a full face of make up while they sip their green juice.  SHOP Indie was also wildly successful in Dallas.  Most of the brands sold out, so in Dallas, they are there to spend and pick up the latest in indie beauty.  Where, in NY and LA, they are there to buy, but more so to learn and connect with the brand founders, discover and learn.
     
    HAPPI: NYC is the last IBE for 2017—can you give us a sneak peek into what’s planned for 2018?  
    WRIGHT: We are launching a new market in 2018 and we also have some other exciting endeavors happening that we will announce at IBE NY so stay tuned.  You will not want to miss this!

    More info: https://indiebeautyexpo.com
     
    Related Searches
    • professional
    • companies
    • beauty
    • founder
    Related Knowledge Center
    • Color Cosmetics
    • Hair Care
    • Skin Care
    Suggested For You
    Carlyle To Acquire Majority Stake in Beautycounter Carlyle To Acquire Majority Stake in Beautycounter
    Society of Cosmetic Chemists Issues Call for Papers Society of Cosmetic Chemists Issues Call for Papers
    Les Wexner To Leave Victoria Les Wexner To Leave Victoria's Secret
    More Indie Beauty Brands to Watch More Indie Beauty Brands to Watch
    Indie Beauty Basics, a Free Webinar from IBA Indie Beauty Basics, a Free Webinar from IBA
    Beau D. Skin Care Targets Male Grooming Marketplace Beau D. Skin Care Targets Male Grooming Marketplace
    Indie Beauty Innovators Wanted Indie Beauty Innovators Wanted
    Cosmetic Chemists Seek Mentors Cosmetic Chemists Seek Mentors
    A Tube Ready for Prime Time A Tube Ready for Prime Time
    The Cure for Lip Care The Cure for Lip Care
    Wellness Brand cbdMD Supports The Barstool Fund Wellness Brand cbdMD Supports The Barstool Fund
    Help for Indies Help for Indies
    Indie Beauty Basics: Steps to Being an Independent Innovator Indie Beauty Basics: Steps to Being an Independent Innovator
    Beauty Is a Bargain in the US Beauty Is a Bargain in the US
    Beauty by PopSugar Files for Bankruptcy Beauty by PopSugar Files for Bankruptcy

    Related Online Exclusives

    • Actives | Color Cosmetics | Fine Fragrance | Pigments | Skin Care
      The Estée Lauder Companies Is Beauty Inspired, Values Driven

      The Estée Lauder Companies Is Beauty Inspired, Values Driven

      A commitment on Earth Day to address global warming, the pandemic and racial injustice, and work toward global solutions.
      Tom Branna, Editorial Director 04.22.21

    • AP/Deo | Functional Ingredients | Personal Cleansers | Surfactants
      Ball Care, a New Category in Men’s Grooming

      Ball Care, a New Category in Men’s Grooming

      Adam Hendle, founder of Ballsy, makes premium products for men who care about self care.
      Charles Sternberg, Assistant Editor 04.19.21

    • Color Cosmetics | Hair Care | Skin Care
      Purpose Helps Shape The Sustainability Journey in Clean Beauty

      Purpose Helps Shape The Sustainability Journey in Clean Beauty

      Like-minded brands discuss ingredient sourcing, sustainable packaging and more at Hairstory’s Sustainable Beauty Summit.
      Christine Esposito, Managing Editor 04.13.21


    • Functional Ingredients | Personal Cleansers
      Kao Promotes Hand Washing

      Kao Promotes Hand Washing

      Hygiene compliance is waning, even as COVID-19 cases are climbing in parts of the world. Through its MyKirei brand, Kao and TerraCycle are out to change that.
      Tom Branna, Editorial Director 04.11.21

    • AP/Deo | Hair Care | Skin Care
      European Wax Center Tackles the ‘Between’ Routine

      European Wax Center Tackles the ‘Between’ Routine

      Waxing franchise expands its at-home collection with new and reformulated products that enhance its services.
      Christine Esposito, Managing Editor 04.09.21

    • Disinfectants | Household Cleaning | Personal Cleansers
      ‘Cleaning Is Caring’ Says ACI in New Pandemic Campaign

      ‘Cleaning Is Caring’ Says ACI in New Pandemic Campaign

      Online resources and PSA designed to help maintain critical cleaning behaviors adopted during the past year.
      Christine Esposito, Managing Editor 04.07.21


    • Functional Ingredients | Personal Cleansers | Surfactants
      A Return to Castile Soap?

      A Return to Castile Soap?

      A vegetable oil-based soap with an 80-year history of safety is a low-cost replacement for sulfated alcohols.
      Tom Schoenberg , Personal Care Consultant 04.04.21

    • Functional Ingredients | Skin Care
      Stress Relief

      Stress Relief

      Nerves are on edge due to the pandemic, but Blossom & Stone’s CBD oil can help take the edge off.
      Tom Branna, Editorial Director 03.28.21

    • Actives | Color Cosmetics | Functional Ingredients
      Is It Better to Formulate Cosmetics with Natural Ingredients?

      Is It Better to Formulate Cosmetics with Natural Ingredients?

      Two experts weigh in on the debate between natural and synthetic ingredients.
      Charles Sternberg, Assistant Editor 03.24.21


    • Actives | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      Protect the Cosmetic Supply Chain from Climate Change

      Protect the Cosmetic Supply Chain from Climate Change

      Integrated dual sourcing creates a climate change-proof supply chain that protects cosmetic manufacturers, says Sebastien Massard, Vantage Personal Care.
      Sebastien Massard, Vantage Personal Care 03.18.21

    • Personal Cleansers | Skin Care
      Boxes of Beauty & Wellness for Women Battling Cancer

      Boxes of Beauty & Wellness for Women Battling Cancer

      Chicago nonprofit organization founded by 28-year old Ashleigh Cortes helps women feel beautiful during the hard times of cancer treatment.
      Christine Esposito, Managing Editor 03.15.21

    • Functional Ingredients | Hair Care | Surfactants
      American Crew Expands Hair Care Range

      American Crew Expands Hair Care Range

      Rolls out an enhanced lineup of shampoos and a conditioner for men.
      Tom Branna, Editorial Director 03.08.21


    • Household Cleaning | Personal Cleansers | Skin Care
      Pandemic Lifts Cleaning & Personal Care Sales in 2020

      Pandemic Lifts Cleaning & Personal Care Sales in 2020

      IRI/BCG’s Growth Leaders report shows COVID-10 shifts helped CPG industry grow 10.4%.
      Christine Esposito, Managing Editor 03.05.21

    • Color Cosmetics | Hair Care | Skin Care
      L’Oréal’s Committed to Sustainability, Green Chemistry & Circular Economy

      L’Oréal’s Committed to Sustainability, Green Chemistry & Circular Economy

      World’s biggest beauty company highlights innovation at first Transparency Summit.
      Christine Esposito, Managing Editor 03.05.21

    • Packaging | Packaging | Skin Care
      A Tube Ready for Prime Time

      A Tube Ready for Prime Time

      Certified B Corp company Eco Lips unveils a sustainable lip balm tube made entirely from plants.
      Christine Esposito, Managing Editor 03.02.21

    Trending
    • Sunscreen On The Spot
    • It's Official! L'Oréal Gets New CEO On May 1
    • Clinique’s #ZitHappens TikTok Challenge Celebrates ‘Skin Positivity’
    • BASF Increases Price Of Kaolin
    • K18 Biomimetic Hairscience Debuts In Salons
    Breaking News
    • L’Oréal Successfully Defends Itself In Patent Infringement Lawsuit
    • TFF Names 2021 Honorees for Lifetime Achievement Perfumer and Hall of Fame
    • Ashland Donates $20,000 To Help Plant Trees
    • Multi-Purpose Sustainable 'Just Add Water' Household Cleaner Expands Cleaning Products
    • Kao Launches Oribe in Japan
    View Breaking News >
    CURRENT ISSUE

    CBD Inside & Out

    • The Cannabis Glow Up
    • Mary Jane's Botanicals
    • A Closer Look at cbdMD
    • Is Cannabidiol Coming to Your City or Hamlet?
    • USDA's Final Rule on Hemp
    • A CBD Packaging Evolution
    • CBD Food & Supplement Market Is in Limbo
    • CBD New Product Development
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Ashland Supports the Nature Conservancy Forest Restoration Effort to Help Plant a Billion Trees
    Martin Bauer Announces Installation of Agile Filling System at Bethlehem, PA Facility
    PepsiCo and Ingredion Begin Pilot Partnership with Soil and Water Outcomes Fund
    Coatings World

    Latest Breaking News From Coatings World

    AkzoNobel Shareholders Approve Final Dividend at Annual General Meeting
    PPG Maintains EcoVadis Gold Rating
    Sustainable Plastics Will Make Up More Than 15% of Production by 2030
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Getinge Receives FDA Clearance for Multiple Products
    Study Shows Benefits of CCHD Screening Using Masimo SET Pulse Oximetry
    TEAM Technologies Acquires ViruDefense
    Contract Pharma

    Latest Breaking News From Contract Pharma

    RDIF, Minapharm to Make Over 40M Doses of the Sputnik V Vaccine in Egypt
    Bora Pharmaceuticals Completes Health Canada Inspection
    Nanoform, Aprecia Partner to Advance 3DP Nanomedicines
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Johnson & Johnson Reports Sales Increase in First Quarter of 2021
    THG Launches Recycling Program in UK
    Knoll Printing & Packaging Commits to a Healthy Ocean and Planet
    Happi

    Latest Breaking News From Happi

    L’Oréal Successfully Defends Itself In Patent Infringement Lawsuit
    TFF Names 2021 Honorees for Lifetime Achievement Perfumer and Hall of Fame
    Ashland Donates $20,000 To Help Plant Trees
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    SE-DA Invests in Kornit Presto S
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Ashland commits to forest restoration
    Epson upgrades SurePress demo facility
    Xeikon helps converters navigate toner and inkjet
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Savaré Strengthens Technical Support for the Americas
    FiberVisions, Avgol Partner with Polymateria
    High-Tech Conversions Launches Wipes Dispenser
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA Clears Orthofix's 3D-Printed FORZA Titanium TLIF Spacer System
    Patients Conclude Clinical Visits in Knee Osteoarthritis Treatment Study
    SeaSpine Begins Limited Rollout of WaveForm TO 3D-Printed Interbodies
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Identiv, Ameta International Announce US, Canadian Distribution Partnership
    Adesis Achieves ISO 9001:2015 Certification
    Louis Widmer SA Complies with EU Anti-Counterfeiting Directive with Zebra Technologies’ Solution

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login