Melissa Meisel, Associate Editor10.02.17
In terms of where customers are going to find the latest beauty products, a lot of consumers are turning to their social channels (primarily Instagram), blogs, beauty news sites like Happi.com and beauty subscription services like Birchbox to cut through the clutter. Kirstin Ratcliffe, merchant - makeup division, Birchbox, New York, NY, chats with Happi.com about curious color cosmetics and more for Fall 2017.
Happi: What qualities are shoppers looking for in cosmetics and where do they go to find the latest products?
KR: We've seen a larger shift towards multifunctional products that:simplify your routine, include benefits and are natural and ingredient-focused.
Happi: What are the hottest trends right now in cosmetics and why?
KR: Brow continues to be a growing category and focus for the industry. There has also been a lot happening with metallics and glitter. For example, we have a new
Happi: What qualities are shoppers looking for in cosmetics and where do they go to find the latest products?
KR: We've seen a larger shift towards multifunctional products that:simplify your routine, include benefits and are natural and ingredient-focused.
Happi: What are the hottest trends right now in cosmetics and why?
KR: Brow continues to be a growing category and focus for the industry. There has also been a lot happening with metallics and glitter. For example, we have a new
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