Nancy Jeffries, Contributing Editor10.20.17
Cosmetic Executive Women (CEW) presented a stellar roster of digital experts at its Connected Consumer Conference, held this month at New York’s Cipriani 42nd St. The event addressed digital growth in the beauty industry, and beyond, including digital platforms and their usage as they impact speed and analytics in current marketing strategies.
Jill Scalamandre, president, Global Makeup Center of Excellence, Shiseido Americas and CEW chairwoman noted that 90% of businesses today are implementing digital strategies into their marketing. She highlighted the conference agenda, which included brands, retail, social platforms and differentiation in the digital space, as well as artificial intelligence (AI), co-creation, and personalization.
The conversation was led by thought leaders from inside and outside the beauty industry.
A Diverse Digital World
Silvia He, head of merchandising, beauty, Amazon, commented on how shopping has become more fluid and less planned, noting Amazon’s customer per
Jill Scalamandre, president, Global Makeup Center of Excellence, Shiseido Americas and CEW chairwoman noted that 90% of businesses today are implementing digital strategies into their marketing. She highlighted the conference agenda, which included brands, retail, social platforms and differentiation in the digital space, as well as artificial intelligence (AI), co-creation, and personalization.
The conversation was led by thought leaders from inside and outside the beauty industry.
A Diverse Digital World
Silvia He, head of merchandising, beauty, Amazon, commented on how shopping has become more fluid and less planned, noting Amazon’s customer per
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