• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Mix:Bar Launches at Target

    Crystal Deodorant Unveils Magnesium-Enriched Sticks

    Euromonitor Reveals Top 10 Global Consumer Trends for 2021

    A Surge in Interest for Supplements & Vitamins

    Gattefossé Launches Inspiration Collection
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    43. Parlux Fragrances

    21. Inter Parfums

    30. Sunstar

    16. Revlon

    41. Spartan Chemical
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    A Surge in Interest for Supplements & Vitamins

    Honest, Refillable Cleaners

    Nailing It in 2020

    P&G, L'Oréal & Amorepacific Make News at CES

    PurposeBuilt Brands Files for IPO
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Mix:Bar Launches at Target

    Crystal Deodorant Unveils Magnesium-Enriched Sticks

    Euromonitor Reveals Top 10 Global Consumer Trends for 2021

    A Surge in Interest for Supplements & Vitamins

    Gattefossé Launches Inspiration Collection
    Lab Equipment
    Mixing
    Packaging
    Testing

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond

    Coming Clean About Stink

    Henkel Reaches Sustainable Packaging Milestone

    Ross Designs Mixer for Increased Shear
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    LipoTrue Inc.

    KLK OLEO

    Centerchem Inc

    Siltech Corporation

    Jeen International
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Beauty Brand Born in Maine

    Sisters expand boutique business with their own beauty products line designed for ‘Salty Girls.’

    Beauty Brand Born in Maine
    Beauty Brand Born in Maine
    Beauty Brand Born in Maine
    Related CONTENT
    • Unicep
    • Podcast: Best In Beauty With Influenster
    • Box It Up
    • Independence Days
    • Summer Breeze
    Christine Esposito, Associate Editor10.30.17
    Leah Robert and Sarah Kelly are sisters who are linked by more than blood these days. The pair runs a boutique that sells natural personal care products and they are creators of a new organic, sustainable made-in-the-USA beauty line called SaltyGirl Beauty.
     
    Each product, according to the founders, is named after women who demonstrate strength, sass and beauty—the pillars of what makes a “SaltyGirl.”
     
    Maine residents Robert and Kelly know strength; Robert is an oncology nurse and Kelly is a breast cancer survivor (diagnosed with Stage 3 while she was 32 weeks pregnant).
     
    It was Kelly’s journey through her illness that spurred the color line’s development. Having lost her hair during cancer treatment, it was a great lipstick and a scarf that helped her “reclaim” her confidence.
     
    Yet Kelly wasn’t confident in the ingredients in that lip color. She was already using natural products for just about every other personal care need but the lone holdout appeared to cosmetics, according to Kelly, who started her career 15 years ago with Tom’s of Maine.
     
    So the sisters set out to find a contract manufacturer that could build a formulation that would mirror their desire for a “safer” product.
     
    “We started at different private label companies…starting with different ingredients that we wanted and what we didn’t want included,” Roberts said. But when the women took a deeper dive into potential partners, they realized that there was plenty of greenwashing going on in the marketplace.
     
    They eventually found the right contract manufacturer to create a lipstick, the key beauty product that buoyed Kelly’s confidence during hercancer treatment. A successful campaign on Kickstarter raised $11,000 which allowed the duo to bring a more robust line to market including concealer ($24), foundation ($42) and a multistick ($25), a tint that can be used on lips or cheeks to create a sheer, natural-looking flush. 
     
    “Basic products that people use, day to day, to enhance their natural beauty,” is how Kelly described SaltyGirl’s  range.
     
    The SaltyGirl Boutique in Biddeford, ME is the sole brick and mortar location for their new line, but when Happi spoke with the sisters in March, they had just returned from an East Coast swing to find additional retail boutiques. For now, SaltyGirl Beauty products sit on shelves inside their storefront alongside other indie brands that the sisters admire—think Indie Lee, Antonym, Priti NYC and Soapwalla.
     
    In fact, the pair pointed to personal relationships they have with the founders of those lines as instrumental in their quest to create their own beauty brand.
     
    The power of a supportive community is also part of Robert and Kelly’s business model. Ten percent of all SaltyGirl proceeds support the Foundation4Love, a nonprofit they were inspired to create during Kelly’s cancer treatment.
     
    This Fall, SaltyGirl Beauty will be busy at events that have a direct connection to the causes they care about.  Kelly told Happi that the brand will be a vendor at the Young and Strong Conference on Oct. 13 at Dana Farber Cancer Institute in Boston, and will host a Lipstick Beauty Bar at the Young and Strong Gala on Oct. 20. In addition, she will be a speaker at the Well Summit Conference which will take place Nov. 3-4 in New York City.
     
    For the sisters, their foray into the competitive beauty world is designed to make women feel strong.
     
    “Salty is an attitude for us—being confident…being bad-ass,” said Roberts. “That is how we want people to feel.”
    Related Searches
    • private label
    • personal care
    • companies
    • Care Products
    Related Knowledge Center
    • Color Cosmetics
    Suggested For You
    Unicep Unicep
    Podcast: Best In Beauty With Influenster Podcast: Best In Beauty With Influenster
    Box It Up Box It Up
    Independence Days Independence Days
    Summer Breeze Summer Breeze
    A Bio Processing Solution from UFraction8 A Bio Processing Solution from UFraction8
    Feinstein Pens Letter About FDA and Cosmetic Inspections Feinstein Pens Letter About FDA and Cosmetic Inspections
    A Sustainable Alternative to Polyacrylates A Sustainable Alternative to Polyacrylates
    Dazed & Confused? New Study on Consumer Understanding of Product Labels Dazed & Confused? New Study on Consumer Understanding of Product Labels
    Natural Beauty: Jurlique Spa Update Natural Beauty: Jurlique Spa Update
    Yellow Wood Completes $1.4 billion Sale of PDC to CVC Yellow Wood Completes $1.4 billion Sale of PDC to CVC
    Preservative Suppliers Do the Safety Dance with NGOs Preservative Suppliers Do the Safety Dance with NGOs
    Lawmakers Hear from Hispanics on Cosmetics Safety Issues Lawmakers Hear from Hispanics on Cosmetics Safety Issues
    11. Amway 11. Amway
    PCPC Defends Industry Against JAMA Piece PCPC Defends Industry Against JAMA Piece

    Related Online Exclusives

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      Indie To Indie

      Indie To Indie

      Happi’s monthly “Indie Inc.” feature profiles have enabled founders to speak about their brands and to each other.
      Christine Esposito, Managing Editor 12.29.20

    • Color Cosmetics | Hair Care | Skin Care
      Let the Gifting Begin

      Let the Gifting Begin

      With shopping underway, a look at special gift sets created for this unprecedented holiday season.
      Happi Staff 12.01.20


    • Color Cosmetics | Hair Care | Household Cleaning | Skin Care
      Clean Beauty Rises at Grove Collaborative

      Clean Beauty Rises at Grove Collaborative

      The certified B Corp. is shaking up its beauty strategy. CMO Lilian Tomovich provides details.
      Happi Staff 11.30.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Skin Care | Sun Care
      IBA Offers a Broad Range of Benefits

      IBA Offers a Broad Range of Benefits

      The Independent Beauty Association (formerly ICMAD) provides technical, legal, regulatory and business expertise to its members.
      Tom Branna, Editorial Director 11.22.20

    • Color Cosmetics | Hair Care | Packaging | Packaging | Skin Care
      Packaging & the Pandemic

      Packaging & the Pandemic

      Paul Day explains the challenges facing suppliers during COVID-19.
      Tom Branna, Editorial Director 11.10.20


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      The Eco-Conscious Consumer

      The Eco-Conscious Consumer

      Mintel expert explains how beauty companies can get in her head...and heart.
      Tom Branna, Editorial Director 11.05.20

    • Color Cosmetics | Hair Care | Skin Care
      Pitch Perfected

      Pitch Perfected

      Chris Hobson answers questions about this month's Black Girl Ventures-Rare Beauty Brands Pitch Competition.
      Christine Esposito, Managing Editor 11.02.20

    • Color Cosmetics | Hair Care
      Joy Ride

      Joy Ride

      Sisters behind an on-the-go hair and makeup company shift pampering beauty services into overdrive.
      Christine Esposito, Managing Editor 10.12.20


    • Color Cosmetics | Hair Care | Skin Care
      Keeping in Touch

      Keeping in Touch

      Perfect Corp and Estée Lauder discuss how AI/AR can keep a brand connected to customers even when counters are closed.
      Christine Esposito 09.11.20

    • Color Cosmetics
      Makeup Museum Opens in New York…Finally!

      Makeup Museum Opens in New York…Finally!

      Delayed by the pandemic, this new beauty mecca is now ready for its close-up with visitors.
      Christine Esposito, Managing Editor 09.04.20

    • Color Cosmetics | Hair Care | Skin Care
      Beauty Transformed

      Beauty Transformed

      CEW reworks its “State of the Industry” event for these rapidly-changing times.
      Christine Esposito, Managing Editor 07.27.20


    • Air Care/Environmental Fragrance | AP/Deo | Color Cosmetics | Disinfectants | Hair Care | Household Cleaning | Laundry Care | Oral Care | Personal Cleansers | Skin Care | Sun Care
      Cosmetics, Cleaners, Consumers & Coronavirus

      Cosmetics, Cleaners, Consumers & Coronavirus

      Coronavirus is impacting attitudes toward personal and home care purchases, and the overall shopping experience, according to Provoke Insights.
      Tom Branna, Editorial Director 07.25.20

    • Color Cosmetics | Household Cleaning | I&I Marketplace | Skin Care
      Virtual Living

      Virtual Living

      The pandemic has only ramped up the speed in which consumers are embracing artificial and virtual reality.
      Tom Branna, Editorial Director 06.02.20

    • Color Cosmetics | Functional Ingredients | Hair Care | Pigments | Skin Care
      Keys to E-Commerce During COVID-19

      Keys to E-Commerce During COVID-19

      Listen, plan, innovate and listen some more, says Simone Xavier.
      Simone Xavier, Sigma Beauty 06.01.20

    Trending
    • Nu Skin Launches ‘Clean’ Formula Line
    • Formulating Liquid Laundry Detergents
    • P&G, L'Oréal & Amorepacific Make News At CES
    • Maybelline Unveils 'Sky High' Mascara
    • Coming Clean About Clean Beauty
    Breaking News
    • Mix:Bar Launches at Target
    • Crystal Deodorant Unveils Magnesium-Enriched Sticks
    • Euromonitor Reveals Top 10 Global Consumer Trends for 2021
    • A Surge in Interest for Supplements & Vitamins
    • Gattefossé Launches Inspiration Collection
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    BGG Obtains U.S. Patent on AstaZine Natural Astaxanthin for Heart Function During Exercise
    Qualitas Health/iwi Raises $10 Million in Investment Round
    Aker BioMarine Expands Krill Portfolio with Novel Protein Hydrolysate
    Coatings World

    Latest Breaking News From Coatings World

    IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating
    Miller Paint Declares Simple Serenity its 2021 Color of the Year
    TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CHF Solutions Appoints CEO
    Freehand Partners with Imperial Medial Solutions
    Intersect ENT Announces CMS Approval of Coding Application for Sinus Implant
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bone Therapeutics, Rigenerand Ink Cell Therapy Deal
    NovaQuest Private Equity Acquires CoreRx
    JS Bio and Etta Biotech Advancing Partnership
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Marino Belotti Presents New Website
    Essence Cosmetics Expands in the U.S.
    Sigma Beauty Launches 'Brush Care' Sets at Sephora
    Happi

    Latest Breaking News From Happi

    Mix:Bar Launches at Target
    Crystal Deodorant Unveils Magnesium-Enriched Sticks
    Euromonitor Reveals Top 10 Global Consumer Trends for 2021
    Ink World

    Latest Breaking News From Ink World

    Cowan Graphics Adds Fujifilm Inca OnsetX3 HS
    Packaging Printing Market Worth $433.4 Billion by 2025: MarketsandMarkets
    O-I Foundation Gifts $50k to Facilitate COVID-19 Vaccine Access
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Domino grows installation and service teams
    ABG keeps pace with demand with recruitment drive
    Acucote expands FSC-certified portfolio
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Honeywell Delivered 225 Million Masks in December
    Techtextil, Texprocess Postponed to 2022
    Super Strong Inks Survive Tough Environments
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Bioventus Appoints SVP of Operations
    DePuy Synthes Receives 510(k) FDA Clearance for VELYS Robotic-Assisted Solution
    OrthoPediatrics Expands Agent Network in Three European Countries
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login