“I live every day by the four wisdoms that my mother and grandmother instilled in me: ‘Bounce Back,’ ‘Adore,’ ‘Illuminate’ and ‘Be Notable’,” Yohannes explained. “In fact, I labeled the products with these names as a way of sharing that sage wisdom with every woman who uses them.”
The line features Bounce-Back professional hair care products (argan oil shampoo, conditioner, hair cream, oil treatment, masque and texture paste); 13 USDA-certified organic soaps in scents such as Oatmeal Spice, Thyme Garden, Lemongrass Tea, Peppermint Leaf, Blood Orange & Bergamot and more; and Adore anti-aging skin care (Cellular Repair Eye Cream, Nutri-lux Firming Crème and Rejuvenating Bio Peptide Serum).
Originally from Ethopia, Yohannes has suffered from extremely sensitive skin and had to lead an organic lifestyle to benefit her skin. She utilized a love of science to create the natural skin care product line that leads to flawless complexions, she contends.
“Our natural, organic line is the product of one woman's passion to inspire and empower women to take charge of their dreams,” Yohannes said. “We only use pure, natural ingredients that are beneficial to your body. When purchasing beauty products, it is important to choose ones that are all natural…this is because your skin is your largest organ. Whatever you put on your skin is absorbed into your bloodstream and affects your overall health and well-being.”
Most cosmetic chemists would raise an objection, or at least an eyebrow, to that last statement, but after being raised in a 100% organic household, Yohannes says she knows firsthand that pure, natural skin care is essential to a timeless complexion.
“Our products are chemically formulated in a specific, meaningful way,” she said. “I work closely with our team of chemists to source the very finest ingredients, such as Moroccan argan oil and biopeptides.”
New this season is a Notable, a fragrance that features fresh notes of citrus and mint.
“Our exclusive collection has something in store for everyone—whether you are looking for fun, fresh smell or a softer, sophisticated fragrance. Made in France with high-quality ingredients, our perfumes are suitable for all ages,” added Yohannes.
More info: www.asmaitskincare.com