• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    ACI Is Front & Center During the Pandemic

    Sun Care Market Set to Rebound in 2021 as Travel Returns

    Making Up for Lost Time

    All’s Well with Wellness

    Help for Indies
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Avon Launches Vegan Skin Care Line

    Inolex Appoints VP Marketing

    Decorté Launches AI Diagnostics in US

    Estée Lauder Creates New Equity and Engagement Center of Excellence

    BASF Achieves Palm Oil Commitment for 2020
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    38. Prestige Brands

    3. Estée Lauder

    The International Top 30

    5. Reckitt Benckiser

    40. American International Industries
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Inolex Appoints VP Marketing

    Croda International Acquires Alban Muller

    In Pursuit of Perfection

    Pandemic-Related Stress & Its Impact on Skin

    New Consumer Demands for Hair Care Formulas
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Avon Launches Vegan Skin Care Line

    Decorté Launches AI Diagnostics in US

    Estée Lauder Creates New Equity and Engagement Center of Excellence

    Coty Partners with LanzaTech to Reduce Its Environmental Impact

    Waterless Beauty, Simplified Routines Shape Clean Beauty at Whole Foods
    Lab Equipment
    Mixing
    Packaging
    Testing

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Croda

    Sabinsa Cosmetics, a division of Sabinsa Corporation

    Resolute Oil

    KLK OLEO

    LipoTrue Inc.
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Color Coding

    What do shoppers want in cosmetics? Influenster knows all.

    Color Coding
    Scherle
    Color Coding
    Maybelline's Jetsetter is a jet seller!
    Related CONTENT
    • Sun Care Market Set to Rebound in 2021 as Travel Returns
    • The Happi Podcast: Beauty Expert Vince Spinnato
    • MAC Cosmetics Launches Cream-to-Powder Foundation
    • Neutral Nails Take The Stage at NYFW
    • Planting Roots
    Melissa Meisel, Associate Editor05.07.18
    Influenster, the product discovery and reviews platform, is on the pulse of the next big things in beauty. Co-founder and president Elizabeth Scherle took time to correspond with Happi.com on what’s trending in color cosmetics for Spring 2018.
     
     
    Happi: What are the hottest trends right now in color cosmetics and why?
     
    ES: In 2018, we will see the dominance of multi-tasking makeup and the opening of more shade and color offerings across face, eye and lip. Brands are headed in this direction to give shoppers free reign over their makeup. For example, The Gigi Hadid x Maybelline Jetsetter Palette has all the essentials like contour powder, bronzer, blush, powder highlight, concealer, lip gloss, eye shadow, black powder liner, a mini mascara, mini blush, liner, eyeshadow brushes, and a mirror for makeup on the go. Similarly, the Bite Beauty Multistick can be used for eyes, lips and cheeks. As far as color expansion is concerned, even cult classics like the Maybelline Instant Age Rewind Concealer are catching on to the trend and has recently expanded its line by adding six new shades!
     
    Happi: Are there any ingredients that are prominent?
     
    ES: Looking at the growth in recent search queries on Influenster’s platform, here are the top 10 ingredients that members are increasingly searching for: argan oil, cucumber, biotin, rose water, tea tree oil, green tea, charcoal, vitamin C, aloe and coconut oil. These trending ingredients can be seen in recent color cosmetic launches; for example, coconut oil is an essential ingredient in the MILK MAKEUP Holographic Stick Stardust as well as the Maybelline Total Temptation Mascara.
     
    Happi: What qualities are shoppers looking for in beauty and where do they go to find the latest products?

    ES: Reviews and social media dominate product discovery. Shoppers turn to their friends, influencers and micro-influencers for inspiration. And while shoppers are still heading into stores to test and discover new products, online reviews play a bigger role than ever before in helping shoppers make decisions. In a survey that Influenster conducted, the top three factors that influence shoppers’ decisions are product reviews, social media and word-of-mouth. In fact, 71% of consumers that Influenster surveyed indicated that they have purchased a product because of a review.

    As for qualities that shoppers look for in color cosmetics, we looked to our platform with 4.5MM+ reviews in that category to find out. Out of 650K+ reviews of eyeshadow products on Influenster, we're seeing that "smokey eye" is the most commonly used phrase in reviews, along with "long-lasting" and "pigmented." By scouring through 400K+ reviews of mascaras on Influenster, we found out that our members mention the quality of the “false lash look” most frequently. Out of the 500K+ reviews on foundations, people want foundations that are “long-wearing,” that offer “full-coverage” and are suitable for “oily skin.”
     
    More than anything, shoppers love to experiment and play with different looks and products and are always looking for inspiration. They increasingly crave control, and brands have to keep evolving to get even more granular with the level of customizations they offer.
     
    What’s inside matters: shoppers also look for color cosmetics formulated partially or entirely with natural, vegan, or cruelty-free ingredients. They are increasingly seeking out good-for-you products even outside of skincare. On Influenster, conversations on natural products grew by almost 50 percent in 2017 compared to 2016—evidence of the growth spike in this channel.
     
    Happi: What are the future trends in cosmetics for second half 2018 and beyond?
     
    ES: Performance- and quality-driven products in beautiful packaging will continue to win at mass. Consumers want exciting products, including mass market “dupes” of premium products such as Wet N Wild’s MegaGlo Highlighting Powder and Makeup Revolution Vivid Baked Highlighters. For example, the L'Oréal Paris Voluminous Lash Paradise Washable Mascara was such a success because of its quality formula and plush brush that rivaled the national best-selling Too Faced Better Than Sex Mascara.

    Drugstore brands see how the risk-taking has paid off for indie brands and want a slice of the buzz pie too. They will take these risks to further prove themselves by appealing to the younger generation of consumers, including the rapidly maturing Gen Z. This includes faster, on-trend releases dubbed “fast beauty,” rebranding, repackaging, bolder color offerings, and the rolling out of more pop-ups and concept stores. It is no doubt that in 2018 and beyond, drugstore will be a huge channel for innovation.
     
     
     
    Related Searches
    • happi.com
    • oil
    • skin
    • natural
    Suggested For You
    Sun Care Market Set to Rebound in 2021 as Travel Returns Sun Care Market Set to Rebound in 2021 as Travel Returns
    The Happi Podcast: Beauty Expert Vince Spinnato The Happi Podcast: Beauty Expert Vince Spinnato
    MAC Cosmetics Launches Cream-to-Powder Foundation MAC Cosmetics Launches Cream-to-Powder Foundation
    Neutral Nails Take The Stage at NYFW Neutral Nails Take The Stage at NYFW
    Planting Roots Planting Roots
    Formulating for Inclusion Formulating for Inclusion
    Jones Road Enters Skin Care Jones Road Enters Skin Care
    Conscious Consumerism Is in Fashion Conscious Consumerism Is in Fashion
    Lys Debuts at Sephora Lys Debuts at Sephora
    U.S. Prestige Sales Slip 19% in 2020 U.S. Prestige Sales Slip 19% in 2020
    CoverGirl Rolls Out 2021 Innovations CoverGirl Rolls Out 2021 Innovations
    Nailing It in 2020 Nailing It in 2020
    Three Form Vertical Beauty Alliance Three Form Vertical Beauty Alliance
    Colour Cosmetics That Are Out of The Ordinary Colour Cosmetics That Are Out of The Ordinary
    Revlon Names CMO Revlon Names CMO

    Related Online Exclusives

    • Packaging | Packaging | Skin Care
      A Tube Ready for Prime Time

      A Tube Ready for Prime Time

      Certified B Corp company Eco Lips unveils a sustainable lip balm tube made entirely from plants.
      Christine Esposito, Managing Editor 03.02.21

    • Skin Care
      Shelf Present

      Shelf Present

      Paula’s Choice has entered Sephora–the biggest retail expansion to date for this digital-first skin care brand that's been growing since its debut in 1995.
      Christine Esposito, Managing Editor 02.26.21

    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Pigments | Preservatives | Skin Care
      Are Chemists the Rock Stars of Beauty?

      Are Chemists the Rock Stars of Beauty?

      With an emphasis on efficacy, cosmetic chemists have moved to center stage in the industry.
      Tom Branna, Editorial Director 02.25.21


    • Color Cosmetics | Skin Care
      Planting Roots

      Planting Roots

      As it embarks on its third year selling products in North America, Sinan Tuna shares details on Farmasi’s expansion plans and new products.
      Christine Esposito, Managing Editor 02.22.21

    • Color Cosmetics | Fine Fragrance | Hair Care
      State of the Beauty Industry, Part II

      State of the Beauty Industry, Part II

      Wellness, stress-relief and clean beauty are in focus during the pandemic, say CEW speakers.
      Nancy Jeffries , Contributing Editor 02.22.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Pigments | Skin Care
      Formulating for Inclusion

      Formulating for Inclusion

      Beauty suppliers and marketers, and dermatologists call for more products that meet the needs of Black consumers in this NYSCC webinar.
      Tom Branna, Editorial Director 02.19.21


    • Hair Care | Skin Care
      Infusing Wellness into a Superfood Supplement for Men

      Infusing Wellness into a Superfood Supplement for Men

      Scotch Porter’s Calvin Quallis discusses the importance of holistic wellness and his goal to help men lead healthier lifestyles.
      Charles Sternberg, Assistant Editor 02.18.21

    • Skin Care
      What To Expect…

      What To Expect…

      The INCI label explains what’s inside the formulation. Codex Beauty Labs says its new Efficacy Panel speaks to product performance.
      Christine Esposito, Managing Editor 02.18.21

    • Functional Ingredients | OTC/Medicated
      Pain Relief as Easy as C-B-D

      Pain Relief as Easy as C-B-D

      Nextraction has created an acidic cannabinoid lotion that provides topical pain relief.
      Tom Branna, Editorial Director 02.17.21


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      State of the Beauty Industry, Part I

      State of the Beauty Industry, Part I

      Technology helps marketers connect with consumers and track segment winners, insist analysts at CEW event.
      Nancy Jeffries, Contributing Editor 02.16.21

    • Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care | Polymers | Surfactants
      The Future of Cleaning

      The Future of Cleaning

      The American Cleaning Institute looks at home cleaning during and after the pandemic.
      Christine Esposito, Managing Editor 02.10.21

    • Functional Ingredients | Laundry Care | Surfactants
      Cleaner Clothes, Cleaner Planet

      Cleaner Clothes, Cleaner Planet

      Consumer concerns about cleaning provide a boost to laundry results at Seventh Generation.
      Tom Branna, Editorial Director 02.07.21


    • AP/Deo | Oral Care | Personal Cleansers
      More Than a Mouthful

      More Than a Mouthful

      Hello Products expands in the personal care space while maintaining its friendly, design-centric approach.
      Christine Esposito, Managing Editor 02.03.21

    • Disinfectants | Household Cleaning
      Cars & COVID-19

      Cars & COVID-19

      From family road trips to ride-sharing, cars can be dirty, germy places—COVID-19 notwithstanding. Brands are taking action to address concerns and unmet needs.
      Christine Esposito, Managing Editor 01.26.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21

    Trending
    • When The FTC Comes Calling...
    • BASF Achieves Palm Oil Commitment For 2020
    • Croda International Acquires Alban Muller
    • Beiersdorf And Evonik Partner On Nature Conservation Project
    • Coty Partners With LanzaTech To Reduce Its Environmental Impact
    Breaking News
    • Avon Launches Vegan Skin Care Line
    • Inolex Appoints VP Marketing
    • Decorté Launches AI Diagnostics in US
    • Estée Lauder Creates New Equity and Engagement Center of Excellence
    • BASF Achieves Palm Oil Commitment for 2020
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • ACI Is Front & Center During the Pandemic
    • Rise… Then Shine
    • Making Up for Lost Time
    • All’s Well with Wellness
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    IFT Transitions 2021 Annual Event to Digital Experience
    NY Federal Judge Enters Permanent Injunction Against Dietary Supplement Manufacturer
    Statins May Contribute to Vascular Calcification by Inhibiting Vitamin K-Dependent Proteins
    Coatings World

    Latest Breaking News From Coatings World

    Chromaflo Technologies Adds Benjamin Woeste as Territory Sales Manager
    Maroon Group Acquires Cary Company's Raw Materials, Specialty Chemicals Distribution Business
    Matt Fogel Named Mule-Hide's Territory Manager – Southern Virginia
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    EchoNous Expands Its Kosmos Hardware Platform
    Medtronic Begins Trial to Assess Novel Ablation Tech to Treat AFib
    Europe's Cross-Border Medtech Deal Activity Rises in Q4 2020
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Amgen to Acquire Five Prime Therapeutics for $1.9B
    Genesis Drug Discovery & Development Acquires Integrated Analytical Solutions
    CureVac, Novartis Ink COVID Vax Mfg. Pact
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Estée Lauder Establishes Equity and Engagement Center of Excellence
    L'Oreal On How It Will Shape Beauty's Future at Today's Transparency Summit
    C.O. Bigelow Earns Praise as NYC's Oldest Family-Run Apothecary
    Happi

    Latest Breaking News From Happi

    Avon Launches Vegan Skin Care Line
    Inolex Appoints VP Marketing
    Decorté Launches AI Diagnostics in US
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Henkel publishes 30th Sustainability Report
    Avery Dennison Smartrac launches new Circus Pro inlays
    Springfield Solutions highlights digital label embellishments
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    FPInnovations Develops Biodegradable Mask
    Sani Professional Sanitizing and Disinfecting Products Approved by EPA
    Autefa Solutions Offers Fully Automated Line for Protective Mask Production
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Bioventus Appoints Managing Director, China and Asia Pacific
    Full-Year Sales Down 12 Percent at Zimmer Biomet
    Lincotek Medical Expands Coatings and Additive Capacity
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login