• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    CBD Brands Must Focus On Health Solutions

    A Post-Pandemic Pause in Home Cleaner Sales

    Hair Color Market on Vibrant Streak Inching Out of Covid-19 Pandemic

    Wellness Industry Thrives with Vitamin-Infused Beverages & Beauty-Boosting Supplements

    Skin Care Soars into 2022 with New Products for Facial Care & Body Skin Health
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Thread Beauty Launches ‘Gloss It’ Lip Gloss Collection

    Selig Group Names Adam Sheridan Next President

    Lip Shimmer, Powder Sunscreen and Retinol Drive Latest Beauty Searches: Spate

    Menopause Brand Womaness Enters Ulta Beauty

    Beauty Inclusivity: Progress Made But There’s More To Do, Finds Mintel Research
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    22. Pierre Fabre

    The International Top 30 Report

    6. Shiseido

    8. LVMH

    3. Henkel
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Proposed Senate FDA Legislation Includes Cosmetics Reform

    China Beauty Sales Slow; Blueland Enters Personal Care Category; Lady Gaga’s Cosmetics Relaunch

    Jennifer Lopez Inks Deal with HydraFacial

    Luxury Website, Moda Operandi, Enters Beauty Category

    Global Trend Tracker Celebrates the Return of Her 'What's Next' Innovation Intel Treks
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    SpaceNK CEO Noah Rosenblatt Talks Post-Pandemic Beauty Shopping Patterns

    Thread Beauty Launches ‘Gloss It’ Lip Gloss Collection

    Selig Group Names Adam Sheridan Next President

    Lip Shimmer, Powder Sunscreen and Retinol Drive Latest Beauty Searches: Spate

    Menopause Brand Womaness Enters Ulta Beauty
    Lab Equipment
    Mixing
    Packaging
    Testing

    Aerosol Recycling Initiative Launched by HCPA

    Goodnest Delivers New Options for Sustainable Baby Care Needs

    Colgate-Palmolive Releases 2021 Sustainability & Social Impact Report

    Sustainable Personal Care Brand sk*p Enters Ulta Beauty Stores

    LVMH Creates Cosmetic Packages with Carbon-Negative PET
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    BotanicalsPlus

    Jeen International

    Centerchem LLC

    Ashland

    KLK Oleo
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Color Coding

    What do shoppers want in cosmetics? Influenster knows all.

    Color Coding
    Scherle
    Color Coding
    Maybelline's Jetsetter is a jet seller!
    Related CONTENT
    • What You're Reading on Happi.com
    • High-Shine Long-Wear Color Cosmetics Patented by Estée Lauder
    • HipDot and Hasbro Introduce HipDot x Game Night
    • OPI Celebrates Los Angeles With Fall 2021 Nail Polish Collection
    • Shiseido Sells Bare Minerals and Laura Mercier
    Melissa Meisel, Associate Editor05.07.18
    Influenster, the product discovery and reviews platform, is on the pulse of the next big things in beauty. Co-founder and president Elizabeth Scherle took time to correspond with Happi.com on what’s trending in color cosmetics for Spring 2018.
     
     
    Happi: What are the hottest trends right now in color cosmetics and why?
     
    ES: In 2018, we will see the dominance of multi-tasking makeup and the opening of more shade and color offerings across face, eye and lip. Brands are headed in this direction to give shoppers free reign over their makeup. For example, The Gigi Hadid x Maybelline Jetsetter Palette has all the essentials like contour powder, bronzer, blush, powder highlight, concealer, lip gloss, eye shadow, black powder liner, a mini mascara, mini blush, liner, eyeshadow brushes, and a mirror for makeup on the go. Similarly, the Bite Beauty Multistick can be used for eyes, lips and cheeks. As far as color expansion is concerned, even cult classics like the Maybelline Instant Age Rewind Concealer are catching on to the trend and has recently expanded its line by adding six new shades!
     
    Happi: Are there any ingredients that are prominent?
     
    ES: Looking at the growth in recent search queries on Influenster’s platform, here are the top 10 ingredients that members are increasingly searching for: argan oil, cucumber, biotin, rose water, tea tree oil, green tea, charcoal, vitamin C, aloe and coconut oil. These trending ingredients can be seen in recent color cosmetic launches; for example, coconut oil is an essential ingredient in the MILK MAKEUP Holographic Stick Stardust as well as the Maybelline Total Temptation Mascara.
     
    Happi: What qualities are shoppers looking for in beauty and where do they go to find the latest products?

    ES: Reviews and social media dominate product discovery. Shoppers turn to their friends, influencers and micro-influencers for inspiration. And while shoppers are still heading into stores to test and discover new products, online reviews play a bigger role than ever before in helping shoppers make decisions. In a survey that Influenster conducted, the top three factors that influence shoppers’ decisions are product reviews, social media and word-of-mouth. In fact, 71% of consumers that Influenster surveyed indicated that they have purchased a product because of a review.

    As for qualities that shoppers look for in color cosmetics, we looked to our platform with 4.5MM+ reviews in that category to find out. Out of 650K+ reviews of eyeshadow products on Influenster, we're seeing that "smokey eye" is the most commonly used phrase in reviews, along with "long-lasting" and "pigmented." By scouring through 400K+ reviews of mascaras on Influenster, we found out that our members mention the quality of the “false lash look” most frequently. Out of the 500K+ reviews on foundations, people want foundations that are “long-wearing,” that offer “full-coverage” and are suitable for “oily skin.”
     
    More than anything, shoppers love to experiment and play with different looks and products and are always looking for inspiration. They increasingly crave control, and brands have to keep evolving to get even more granular with the level of customizations they offer.
     
    What’s inside matters: shoppers also look for color cosmetics formulated partially or entirely with natural, vegan, or cruelty-free ingredients. They are increasingly seeking out good-for-you products even outside of skincare. On Influenster, conversations on natural products grew by almost 50 percent in 2017 compared to 2016—evidence of the growth spike in this channel.
     
    Happi: What are the future trends in cosmetics for second half 2018 and beyond?
     
    ES: Performance- and quality-driven products in beautiful packaging will continue to win at mass. Consumers want exciting products, including mass market “dupes” of premium products such as Wet N Wild’s MegaGlo Highlighting Powder and Makeup Revolution Vivid Baked Highlighters. For example, the L'Oréal Paris Voluminous Lash Paradise Washable Mascara was such a success because of its quality formula and plush brush that rivaled the national best-selling Too Faced Better Than Sex Mascara.

    Drugstore brands see how the risk-taking has paid off for indie brands and want a slice of the buzz pie too. They will take these risks to further prove themselves by appealing to the younger generation of consumers, including the rapidly maturing Gen Z. This includes faster, on-trend releases dubbed “fast beauty,” rebranding, repackaging, bolder color offerings, and the rolling out of more pop-ups and concept stores. It is no doubt that in 2018 and beyond, drugstore will be a huge channel for innovation.
     
     
     
    Related Searches
    • tea tree oil
    • stores
    • color
    • beauty
    Suggested For You
    What You What You're Reading on Happi.com
    High-Shine Long-Wear Color Cosmetics Patented by Estée Lauder High-Shine Long-Wear Color Cosmetics Patented by Estée Lauder
    HipDot and Hasbro Introduce HipDot x Game Night HipDot and Hasbro Introduce HipDot x Game Night
    OPI Celebrates Los Angeles With Fall 2021 Nail Polish Collection OPI Celebrates Los Angeles With Fall 2021 Nail Polish Collection
    Shiseido Sells Bare Minerals and Laura Mercier Shiseido Sells Bare Minerals and Laura Mercier
    Wella Company Appoints Three New Members to Executive Team Wella Company Appoints Three New Members to Executive Team
    Australian Rapper Iggy Azalea Australian Rapper Iggy Azalea's Totally Plastic Beauty Collection To Launch in Ulta
    Kanebo Launches Sheet Mask to Lift Smiles During the Pandemic Kanebo Launches Sheet Mask to Lift Smiles During the Pandemic
    Influencer Courtney Shields Creates Makeup Line Influencer Courtney Shields Creates Makeup Line
    Vegan Cosmetics Sales Rise, Led by L Vegan Cosmetics Sales Rise, Led by L'Oréal and Lush
    Ready for National Lipstick Day on July 29? Ready for National Lipstick Day on July 29?
    What Beauty Brands Lead by Search? What Beauty Brands Lead by Search?
    As Millennials Return to the Office, It Could Mean a Boost for Beauty As Millennials Return to the Office, It Could Mean a Boost for Beauty
    Croda To Hold Second Digital Sustainability Conference Croda To Hold Second Digital Sustainability Conference
    LVMH Relaunches Make Up For Ever LVMH Relaunches Make Up For Ever

    Related Content

    • Color Cosmetics | Packaging | Skin Care
      What You

      What You're Reading on Happi.com

      The most-viewed breaking news on our site for the week ended September 18.
      09.19.21

    • High-Shine Long-Wear Color Cosmetics Patented by Estée Lauder

      Single phase, transfer-resistant, aqueous composition.
      09.16.21

    • HipDot and Hasbro Introduce HipDot x Game Night

      HipDot and Hasbro Introduce HipDot x Game Night

      Colorful eyeshadow palettes are inspired by game night classics Monopoly, Ouija and Play-Doh.
      09.13.21


    • OPI Celebrates Los Angeles With Fall 2021 Nail Polish Collection

      OPI Celebrates Los Angeles With Fall 2021 Nail Polish Collection

      Iconic beauty brand adds dramatic hues and gender-fluid tones for the season for both fingers and toes.
      09.01.21

    • Color Cosmetics | Functional Ingredients | Pigments
      Shiseido Sells Bare Minerals and Laura Mercier

      Shiseido Sells Bare Minerals and Laura Mercier

      Cosmetics brands' selling price is 66% less than what Shiseido paid for them.
      08.26.21

      Breaking News
      • Thread Beauty Launches Vegan Lip Gloss Collection
      • Selig Group Names Adam Sheridan Next President
      • Lip Shimmer, Powder Sunscreen and Retinol Drive Latest Beauty Searches: Spate
      • Menopause Brand Womaness Enters Ulta Beauty
      • Beauty Inclusivity: Progress Made But There’s More To Do, Finds Mintel Research
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • CBD Brands Must Focus On Health Solutions
      • Hair Color Market Remains Vibrant Post-Pandemic
      • New Skin Care Products for Facial Care & Body Skin Health
      • Vitamin-Infused Beverages & Beauty Supplements Lift Wellness
      • Laboratory Skin Care’s Hydroxysomes Dermal Delivery Platform
      • Formulating Skin Care Products with Pear Enzyme Technology
      • A Post-Pandemic Pause in Home Cleaner Sales

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Leaven Essential to Launch Branded Botanical Extracts to Global Markets
      Lonza Expands Capsugel Capsule Offering with Titanium Dioxide-Free, White Hard Gelatin Capsules
      Cargill to Double Production of Tapioca Syrup
      Coatings World

      Latest Breaking News From Coatings World

      New Digital Solution from Interpon Helps Customers Bring Colors to Life
      What Are You Reading?
      Birla Carbon to Increase North American Prices
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Study Demonstrates Promise of Pulmonary Congestion Detection Tech
      CardioRenal Raises 3.3 Million Euros
      Japanese Regulators Approve Shockwave Medical's Coronary IVL
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Elicio Therapeutics Enters Clinical Supply Agreement with Regeneron
      Reaction Biology Expands Executive Leadership Team
      LOTTE to Purchase BMS East Syracuse NY Manufacturing Facility
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      A Look at Machine Gun Kelly's $30K Diamond Mani
      Doja Cat Rocks Glam Makeup & Nails at the Billboard Music Awards
      Maggie Q Launches Beauty Supplement
      Happi

      Latest Breaking News From Happi

      Thread Beauty Launches Vegan Lip Gloss Collection
      Selig Group Names Adam Sheridan Next President
      Lip Shimmer, Powder Sunscreen and Retinol Drive Latest Beauty Searches: Spate
      Ink World

      Latest Breaking News From Ink World

      Kornit Hosts Kornit Fashion Week London 2022
      Zeller+Gmelin Launches UV-Curable and Water-Based Inkjet Inks
      Ingevity Announces Price Increase for Pine Chemical-Based Products
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      FTA and FFTA announce 2022-2023 board updates
      Bar Graphic and J&J Converting open US demo center
      Asda implements latest ColorCert ScoreCard Server
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Essity Wins Innovation Award at Interclean
      Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More
      TSG Finishing Starts Modernization Project
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Denise Pedulla Appointed as Chief Legal Officer at Conformis
      ODT's Most-Read Stories This Week—May 14
      Steven Haddad Joins Extremity Medical as Chief Clinical Officer
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Graphene Flagship Launches Its First Customizable Wafer Run
      CCL Industries Announces 1Q 2022 First Quarter Results
      LG Display Showcases Innovative OLED Technology at SID 2022

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login