Melissa Meisel, Associate Editor06.18.18
Packaged in sunny yellow bottles, new indie skin care brand Asarai is a natural, gender-neutral line boasting ingredients sourced from the Australian Outback. The six SKUs include a daily cleanser and targeted serums, Asarai is billed as a millennial-driven brand with a bright future.
The products feature native Australian ingredients including kakadu plum, Australian red and white clay, chondrus crispus, tropical fruit extracts and more to deliver skin brightening, firming and age-defying properties.
Husband and wife founders Jay and Patrice Rynenberg have made Australian Outback a family affair. After being diagnosed in 2002 with an autoimmune disease, Jay’s mother Trish Tynenberg began educating herself on natural remedies to treat her disease naturally. Inspired from her personal health journey, Trish redirected her life to focus on naturopathy, nutrition and Western herbal medicine. She tapped the next generation to start a skin care brand incorporating these philosophies.
“At our core, we believe nature has the power to nurture
The products feature native Australian ingredients including kakadu plum, Australian red and white clay, chondrus crispus, tropical fruit extracts and more to deliver skin brightening, firming and age-defying properties.
Husband and wife founders Jay and Patrice Rynenberg have made Australian Outback a family affair. After being diagnosed in 2002 with an autoimmune disease, Jay’s mother Trish Tynenberg began educating herself on natural remedies to treat her disease naturally. Inspired from her personal health journey, Trish redirected her life to focus on naturopathy, nutrition and Western herbal medicine. She tapped the next generation to start a skin care brand incorporating these philosophies.
“At our core, we believe nature has the power to nurture
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