Melissa Meisel, Associate Editor06.18.18
Packaged in sunny yellow bottles, new indie skin care brand Asarai is a natural, gender-neutral line boasting ingredients sourced from the Australian Outback. The six SKUs include a daily cleanser and targeted serums, Asarai is billed as a millennial-driven brand with a bright future.
The products feature native Australian ingredients including kakadu plum, Australian red and white clay, chondrus crispus, tropical fruit extracts and more to deliver skin brightening, firming and age-defying properties.
Husband and wife founders Jay and Patrice Rynenberg have made Australian Outback a family affair. After being diagnosed in 2002 with an autoimmune disease, Jay’s mother Trish Tynenberg began educating herself on natural remedies to treat her disease naturally. Inspired from her personal health journey, Trish redirected her life to focus on naturopathy, nutrition and Western herbal medicine. She tapped the next generation to start a skin care brand incorporating these philosophies.
“At our core, we believe nature has the power to nurture a lifestyle that is happy, healthy and vibrant. My family experienced how healthy and natural ingredients transformed our lives, and we are so excited to share this with others,” said Jay. “We designed Asarai to speak to this belief in a multitude of ways starting with our natural ingredients, all the way through our bright yellow packaging to act as a daily reminder for self-care.”
The Asarai collection spans from the Come Clean Cleanser ($29.95), a formulation utilizing a unique gel-to-milk technology that cleans beneath the skin, to an Ultralight Moisturizer ($49.95) with an ample infusion of shea butter, cocoa butter and almond oil to moisturize, rejuvenate and nourish. The formulas also contain antioxidants and essential nutrients from kakadu plum, green tea and linden flower that are said to work together to decrease collagen breakdown.
“When we created our skin care line, we originally had a really simple, straightforward name, and it just didn’t feel like us. After playing around with all the visual aspects, and placing it on packaging, we came up with Asarai,” Patrice told Happi about the branding. “It doesn’t have any particular meaning, but we love the phonetics and feeling of it. It’s bold, soft and smart all at once. It’s unique to us!”
According to Patrice, Asarai’s hero product is the Power Trip Vitamin Oil ($49.95). She told Happi, “It truly is a vitamin bomb for your skin and is formulated with a powerhouse of antioxidants that deliver added hydration and a healthy glow.”
Another favorite is the Earth Tones mask ($28.95) which is made from Australian Red Clay: “In a current moment where you’re seeing tons of face masks, our red clay formulation stands out in look and results. It is extremely therapeutic, healing, buttery and detoxifying!”
The opening range is available exclusively at www.asarai.com with shipping within the US.
“We are currently online only and in the preliminary stages of our launch. We’re loving learning from our customers and understanding their concerns and how we can help them find balance and fulfillment,” said Patrice. “As a partner of ‘1% for the Planet’ we've pledged that no matter what a portion of our sales will always go to helping the planet too.”
The products feature native Australian ingredients including kakadu plum, Australian red and white clay, chondrus crispus, tropical fruit extracts and more to deliver skin brightening, firming and age-defying properties.
Husband and wife founders Jay and Patrice Rynenberg have made Australian Outback a family affair. After being diagnosed in 2002 with an autoimmune disease, Jay’s mother Trish Tynenberg began educating herself on natural remedies to treat her disease naturally. Inspired from her personal health journey, Trish redirected her life to focus on naturopathy, nutrition and Western herbal medicine. She tapped the next generation to start a skin care brand incorporating these philosophies.
“At our core, we believe nature has the power to nurture a lifestyle that is happy, healthy and vibrant. My family experienced how healthy and natural ingredients transformed our lives, and we are so excited to share this with others,” said Jay. “We designed Asarai to speak to this belief in a multitude of ways starting with our natural ingredients, all the way through our bright yellow packaging to act as a daily reminder for self-care.”
The Asarai collection spans from the Come Clean Cleanser ($29.95), a formulation utilizing a unique gel-to-milk technology that cleans beneath the skin, to an Ultralight Moisturizer ($49.95) with an ample infusion of shea butter, cocoa butter and almond oil to moisturize, rejuvenate and nourish. The formulas also contain antioxidants and essential nutrients from kakadu plum, green tea and linden flower that are said to work together to decrease collagen breakdown.
“When we created our skin care line, we originally had a really simple, straightforward name, and it just didn’t feel like us. After playing around with all the visual aspects, and placing it on packaging, we came up with Asarai,” Patrice told Happi about the branding. “It doesn’t have any particular meaning, but we love the phonetics and feeling of it. It’s bold, soft and smart all at once. It’s unique to us!”
According to Patrice, Asarai’s hero product is the Power Trip Vitamin Oil ($49.95). She told Happi, “It truly is a vitamin bomb for your skin and is formulated with a powerhouse of antioxidants that deliver added hydration and a healthy glow.”
Another favorite is the Earth Tones mask ($28.95) which is made from Australian Red Clay: “In a current moment where you’re seeing tons of face masks, our red clay formulation stands out in look and results. It is extremely therapeutic, healing, buttery and detoxifying!”
The opening range is available exclusively at www.asarai.com with shipping within the US.
“We are currently online only and in the preliminary stages of our launch. We’re loving learning from our customers and understanding their concerns and how we can help them find balance and fulfillment,” said Patrice. “As a partner of ‘1% for the Planet’ we've pledged that no matter what a portion of our sales will always go to helping the planet too.”
