• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    CBD Brands Must Focus On Health Solutions

    A Post-Pandemic Pause in Home Cleaner Sales

    Hair Color Market on Vibrant Streak Inching Out of Covid-19 Pandemic

    Wellness Industry Thrives with Vitamin-Infused Beverages & Beauty-Boosting Supplements

    Skin Care Soars into 2022 with New Products for Facial Care & Body Skin Health
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Proposed Senate FDA Legislation Includes Cosmetics Reform

    China Beauty Sales Slow; Blueland Enters Personal Care Category; Lady Gaga’s Cosmetics Relaunch

    MFG Chemical Names Viens Chief Financial Officer

    Bansk Group Acquires Majority Stake in Indie Haircare Brands Amika and Eva NYC

    Cocoa Butter Powdered Moisturizer Awarded US Patent
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    27. Mandom

    6. Reckitt Benckiser

    42. Seventh Generation

    26. Shanghai Jahwa

    39. Seventh Generation, Inc.
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Proposed Senate FDA Legislation Includes Cosmetics Reform

    China Beauty Sales Slow; Blueland Enters Personal Care Category; Lady Gaga’s Cosmetics Relaunch

    Jennifer Lopez Inks Deal with HydraFacial

    Luxury Website, Moda Operandi, Enters Beauty Category

    Global Trend Tracker Celebrates the Return of Her 'What's Next' Innovation Intel Treks
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Proposed Senate FDA Legislation Includes Cosmetics Reform

    China Beauty Sales Slow; Blueland Enters Personal Care Category; Lady Gaga’s Cosmetics Relaunch

    Bansk Group Acquires Majority Stake in Indie Haircare Brands Amika and Eva NYC

    Cocoa Butter Powdered Moisturizer Awarded US Patent

    Professional Golfer Justin Thomas Launches WearSPF Suncare
    Lab Equipment
    Mixing
    Packaging
    Testing

    Aerosol Recycling Initiative Launched by HCPA

    Goodnest Delivers New Options for Sustainable Baby Care Needs

    Colgate-Palmolive Releases 2021 Sustainability & Social Impact Report

    Sustainable Personal Care Brand sk*p Enters Ulta Beauty Stores

    LVMH Creates Cosmetic Packages with Carbon-Negative PET
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    KLK Oleo

    BotanicalsPlus

    BARALAN

    QRS (Quality Resourcing Services)

    Resolute Oil
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Enter, China

    Need access to the fastest-growing consumer base in the world? VIP.com has you covered.

    Enter, China
    Hilary Wang of VIP.com
    Enter, China
    VIP.com's warehouse is loaded with goods.
    Enter, China
    VIP.com's home page.
    Related CONTENT
    • Amyris Launches Biossance in China
    • Single's Day Is a Success
    • The Top 50
    • Mother Dirt & More at Annual Meeting
    • Avon Continues Transformation
    07.09.18
    US tariffs on Chinese imports may have gone into effect at midnight, but in the long-term, trade with China will continue to rise. Everyone knows that China is a juggernaut; the country has rapidly climbed the global rankings to become the No. 2 economy in the world and is set to surpass the US within the next few years. But getting into China? It’s not a no-brainer and has left more than a few executives at fast-moving consumer goods companies scratching their heads. The answer, according to one e-commerce executive, is teaming up with VIP.com to get matched with discerning consumers throughout the country.

     
    VIP.com calls itself the third largest and fastest growing e-commerce platform in China. In June, the company launched an aggressive campaign in the US to offer prestigious fashion, beauty, home goods and sporting brands online to a shopper base of more than 300 million Chinese consumers. With its NYSE-listed parent company, VIPShop (NYSE: VIPS), VIP.com recently secured an equity stake from the owners of WeChat, a leading social media platform in China similar to Facebook, and can provide brands access to potentially one billion active users monthly. The company’s global revenue rose 30% in 2017 to $11.2 billion.
     
     
    “Ecommerce is a lifestyle. Everyone in China has access to 4G technology,” explained Hillary Wang, head of global buying, VIP.com.  “The number of Chinese people who shop online now totals 450 million and we have 300 million of them!”
     
     
    More impressive, Wang maintains that women account for 80% of VIP.com’s client base; and women, she pointed out, control the family budget. More than half (60%) of VIP.com’s revenue comes from fashion, food, nutrition and home and beauty, with brands that include Juicy Couture, Converse, Tory Burch and Under Armor.

     
    The company forecasts tripling its current sales of US goods into China from $2.2 billion in 2017 to over $6 billion by 2020.

     
    “The economic power of the Chinese middle class and its demand for authentic branded goods, coupled with the explosion of our e-commerce opportunities in China, has set the stage for dramatic growth for US companies in Chinese consumer sales,” insisted Wang.

     
    VIP.com’s business case for US brands is built on the growing Chinese consumer market, fueled by young, social-media conscious customers. Some key elements include:
     
    • Increasing urbanization and a burgeoning middle class have helped to drive China’s annual GDP, which reached 6.9% for all of 2017, exceeding $12-trillion, or roughly two thirds of that of the U.S. China’s middle class is expected to expand from 430 million today to 780 million in the mid-2020s.
     
    • Millennial consumers. Overall, Chinese consumer sales are increasing at around 10% per year and in 2017 totaled $5.7 trillion. Looking forward, customers 35 and younger will make up 65% of China’s consumption growth through 2020, according to the Boston Consulting Group.
     
    • Social media as retail engine. The e-commerce potential of the Chinese markets starts with the size of its online population, more than 700 million Internet users, or one-half of the population. Chinese customers also have a greater appetite than those in other markets to use social media to see what brands or products celebrities are endorsing: 29% of Chinese consumers, as compared to 13% globally, do so, according to a PwC report.
     
     
    Big Brand Awareness
     
     
    Having brought companies from Europe and Australia to its Chinese e-commerce platform, VIP.com is pursuing its strategy in the US with two key benefits: its curated merchandise offerings, and a tightly- controlled supply chain that prevents counterfeiting and includes shipping and delivery in China.
     
     
    VIP.com is already delivering US fashion brands such as Tory Burch, Juicy Couture, Converse and Under Armour, as well as consumer goods from Procter & Gamble and Pfizer, into the online Chinese marketplace. Now, VIP.com is aggressively marketing its platform to recognized US headquartered-manufacturers, as well as distributors, seeking secure access to the growing Chinese consumer market.
     
     
    “VIP.com has significant growth aspirations in the US,” explained Wang. “We want to be a $6 billion business by 2020.”
     
     
    To get there, Wang and her team hope to convince prestige beauty brands to join VIP.com. In addition, Wang expects to add more home care brands to enable VIP.com to become a one-stop-shop for consumers searching for quality household and personal care products.
     

    “Our DNA is fashion. When you have premier brands, you look to see what else you can offer. There is category wide upgrade in China. It’s happening in soft lines and hard lines, too. There is a lot of interest in international brands, how can you wash clothes and dishes,” explained Wang. “Organic detergents like Laundress are on the rise in China. People have more faith in US brands.”
     
     
    A Dynamic System
     

    Whether the product categories are dresses or detergents, lipsticks or linens, Wang insists that the VIP.com platform is ideal to reach an increasingly savvy Chinese consumer. The site’s algorithm expands with the client to offer carefully curated items based on a user’s profile.
     

    “If you purchased diapers for instance, we will show you our complete baby product offerings. It is very easy to find products on VIP.com,” insisted Wang. “Every day there are 26 million people on our site.”
     
     
    Getting the goods to consumers is easy, too, as VIP.com has 40,000 employees in China, with headquarters in Guangzhou and offices in Beijing and Shanghai.
     
     
    Wang explained that the company’s goal is to convince all of the biggest brand owners in beauty and homecare to join VIP.com. With its track record of year-on-year gains, a partnership with WeChat and a dynamic online system, VIP.com can make reaching China’s growing middle class easier and more profitable than ever.
     
     
    Related Searches
    • sales
    • growth
    • it
    • organic
    Related Knowledge Center
    • Personal Cleansers
    • Insect Control
    • Household Cleaning
    Suggested For You
    Amyris Launches Biossance in China Amyris Launches Biossance in China
    Single Single's Day Is a Success
    The Top 50 The Top 50
    Mother Dirt & More at Annual Meeting Mother Dirt & More at Annual Meeting
    Avon Continues Transformation Avon Continues Transformation
    6. Johnson & Johnson 6. Johnson & Johnson
    3. Estée Lauder 3. Estée Lauder
    The Top 50 The Top 50
    Dow To Expand Glycol Ether Capacity Dow To Expand Glycol Ether Capacity
    Lemonhead.LA Lemonhead.LA's Reigning Men Spacejam Benefits GLAAD
    From Asia to Athleisure in Amsterdam From Asia to Athleisure in Amsterdam
    R&D in the Spotlight at In-Cosmetics Global R&D in the Spotlight at In-Cosmetics Global
    Shiseido Unveils New Three-Year Plan Shiseido Unveils New Three-Year Plan
    Azelis Wins Fourth Honor at PCHi in Shanghai Azelis Wins Fourth Honor at PCHi in Shanghai
    Shiseido Unveils Three Year Plan Shiseido Unveils Three Year Plan

    Related Content

    • Skin Care
      Amyris Launches Biossance in China

      Amyris Launches Biossance in China

      Partners with Superordinary to bring its clean beauty skincare brand to the greater China market.
      Happi Staff 01.04.21

    • Color Cosmetics | Fine Fragrance | Skin Care
      Single

      Single's Day Is a Success

      Alibaba sets a new sales record.
      Happi Staff 11.11.20

    • The Top 50

      The Top 50

      What’s Missing From Our List?
      07.03.18


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Sun Care | Surfactants | Testing

      Mother Dirt & More at Annual Meeting

      ...
      07.02.18

    • Skin Care

      Avon Continues Transformation

      Digital developments and new group vice president global sales.
      07.02.18

      Breaking News
      • Proposed Senate FDA Legislation Includes Cosmetics Reform
      • China Beauty Sales Slow; Blueland Enters Personal Care Category; Lady Gaga’s Cosmetics Relaunch
      • Method For Stabilizing Retinoic Acid Precursors
      • Deodorant Emulsion for Aerosol Spray with Reduced Staining
      • Patent Covers Simultaneously Neutralizing and Coloring Relaxed Hair
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • CBD Brands Must Focus On Health Solutions
      • Hair Color Market Remains Vibrant Post-Pandemic
      • New Skin Care Products for Facial Care & Body Skin Health
      • Vitamin-Infused Beverages & Beauty Supplements Lift Wellness
      • Laboratory Skin Care’s Hydroxysomes Dermal Delivery Platform
      • Formulating Skin Care Products with Pear Enzyme Technology
      • A Post-Pandemic Pause in Home Cleaner Sales

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Lonza Expands Capsugel Capsule Offering with Titanium Dioxide-Free, White Hard Gelatin Capsules
      Cargill to Double Production of Tapioca Syrup
      Southwest College of Naturopathic Medicine to Become Sonoran University of Health Sciences
      Coatings World

      Latest Breaking News From Coatings World

      Lan Deng Joins The ChemQuest Group as Director
      Benjamin Moore Receives Two J.D. Power Awards
      Sherwin-Williams Declares Dividend of $0.60 per Common Share
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—May 14
      Teleflex Launches UroLift 2 System and UroLift ATC System in the U.S.
      ENDRA Life Sciences Achieves ISO 13485 Recertification
      Contract Pharma

      Latest Breaking News From Contract Pharma

      LOTTE to Purchase BMS East Syracuse NY Manufacturing Facility
      Bora Pharmaceuticals Acquires CDMO Assets from Eden Biologics
      Cytiva Opening New Facility in Switzerland
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      5 Packaging Execs Inducted into NJPEC Hall of Fame
      Nautica Unveils New Eco-Conscious, Alcohol-Free Fragrance
      Sigma Beauty Launches Clean Blushes, Bronzers and Highlighters
      Happi

      Latest Breaking News From Happi

      Proposed Senate FDA Legislation Includes Cosmetics Reform
      China Beauty Sales Slow; Blueland Enters Personal Care Category; Lady Gaga’s Cosmetics Relaunch
      Method For Stabilizing Retinoic Acid Precursors
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: INX’s New VC Fund, Flint Group and Siegwerk Lead This Week’s News
      The 2022 CPIPC Golf Outing Set for June 22
      NUtec’s NUbis Bulk Ink System Enables Continuous Printing
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      LemuGroup hosting Open House, Lynn Perenic honored and more
      PCMC and Hudson-Sharp assist Aspen Press & Packaging
      LemuGroup prepares for Open House in Spain
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More
      TSG Finishing Starts Modernization Project
      Berry Global Sets New Target to Reduce Scope 3 Emissions
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—May 14
      Steven Haddad Joins Extremity Medical as Chief Clinical Officer
      FDA OKs Accelus' FlareHawk TiHawk11 Interbodies
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Fraunhofer, Nanosys and Avery Dennison Lead This Week’s Stories
      eMagin Corporation Announces 1Q 2022 Results
      Identiv Continues to Expand Global RFID, IoT Footprint

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login