• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    A Conversation with the Responsible Flushing Alliance

    Nice-Pak Meets Consumer Demands

    Wipes Manufacturers Meet Demand Surge

    Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic

    Formulating with Alternatives In Personal Care Products
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Azelis Earns 'Coup de Coeur' Award at Cosmetagora 2021

    BASF Increases Price of Kaolin

    Kao Launches Online Beauty Store in Europe

    Neutrogena Takes Action on Skin Health Disparities

    Babor Professional Skin Care Names McCaffrey as Vice President of Sales
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    29. John Paul Mitchell Systems

    20. Blyth

    13. GlaxoSmithKline

    20. Elizabeth Arden

    42. Philosophy
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Videobite: Innospec's Answer to the 1,4-Dioxane Problem

    BASF Increases Price of Kaolin

    Kao Launches Online Beauty Store in Europe

    Carlyle To Acquire Majority Stake in Beautycounter

    Kao Promotes Hand Washing
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Videobite: Innospec's Answer to the 1,4-Dioxane Problem

    BASF Increases Price of Kaolin

    Kao Launches Online Beauty Store in Europe

    Neutrogena Takes Action on Skin Health Disparities

    Carlyle To Acquire Majority Stake in Beautycounter
    Lab Equipment
    Mixing
    Packaging
    Testing

    Admix Appoints COO to Advance Manufacturing, Supply Chain & Regulatory Compliance

    Tesco Eliminates Plastic Bags from Online Orders

    Hourglass To Launch Sustainable Cosmetics Line

    Carbon Data for Personal Care Labels

    L’Oréal Hong Kong Launches Cross-Brand Recycling Program
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    LipoTrue Inc.

    Ashland

    KLK OLEO

    Vantage Specialty Ingredients

    Praan Naturals
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Inside Story

    Birchbox looks at wellness product performance within the industry.

    Inside Story
    Birchbox's summer roundup is chock full of healthy and fun selections.
    Related CONTENT
    • Register for FounderMade's Show Today
    • 2018 R&D Salary Survey
    • Q1 Prestige Beauty Products Sales Rise 9% in US
    • Moms Still Want Fragrance For Mother's Day
    • Working Overtime
    Melissa Meisel, Associate Editor07.23.18
    The wellness trend is still alive and well in the household and personal care marketplace. Recent studies at The NPD Group showed that natural brands are outpacing the growth of all beauty categories in the US in makeup, skin care and fragrance. Retailers like Birchbox are also seeing success with products that focus on beauty from within and wholesome ingredients.
    Jamie Johns, director of merchandising skincare and body division, Birchbox,  New York, NY, chats with Happi about this burgeoning business. In other news, Birchbox just launched its "Ready, Set, Summer" box for the season.

    Happi:  What are some of the big trends right now?

    Jamie Johns: Recently, we've seen a big spike in the number of supplement brands. Everything from ingestible collagen, raw beauty powders, green tablets, personalized vitamins, and more. Why? Well, social media plays means you are looking at yourself and thinking about yourself in comparison to everyone else 24/7. I think people want to feel and look better, and supplements offer a potential solution. 
     
    In parallel and in contrast, all of the stresses of daily life and pressures of social media mean that people are seeking an escape. We are seeing more and more brands talk about self-care wellness practices like meditation, exercise, sleep, etc. as part of their story. In 2016, we started sampling This Works Deep Sleep Pillow Spray and we were surprised to learn how much our customers loved the product. It outperformed our expectations, and the product now has close to 7K reviews with 4.2/5 star rating. 

    Overall, at Birchbox we encourage people to see skincare as a self-care routine that is inherently wellness related. As customers become more and more "time poor," taking a few minutes of your day to take care fof your skin and treat yourself to something like a face mask is a good way to destress and disconnect from everything else you have going on. 

    Happi:  What types of products are popular so far in health and beauty for 2018? 

    Johns: Supplements seem to be getting the most hype and buzz when it comes to the "wellness" category. But overall, I think the huge growth in skincare over the past year is part of this larger trend. People want to know how to take care of their skin and are willing to take the time to learn and experiment. At Birchbox, we've seen meaningful growth in skincare's penetration to our total business. Brands like Kiehl's, Sunday Riley, Sand and Sky, and many more have been attracting the attention of our customers.

    I've also noticed an increased interest in baths. We launched The Best Bath Ever Kit in December and it sold out within a month, much faster than we anticipated. 

    Happi:  What do shoppers want in their wellness products?

    Johns: There is a continuing interest in skin care. People want to show their best skin and see skincare as part of wellness. Sunday Riley Good Genes was our best selling product during Black Friday/Cyber Monday. Skin care will be more and more saturated with new brands, products, innovations. 
     
    Products tied to self-care: think sleep solutions and overnight beauty products.
     
    Brand values: I don't personally think that customers are as obsessed with organic ingredients as some brands would lead you to believe, but I do think customers REALLY care about what the brand stands for. Are they doing something to improve the state of the world? Especially for wellness oriented brands where their message is so tied to personal care, customers really want to feel some connection to the values of the brand. 

    Happi:  Do you recommend any future trends to look out for in the wellness sector?

    Johns: I think there is a lot of room for growth in the body category. Body care is either too elite and expensive (e.g. $80 body oil) or too mass (e.g. your handy Dove soap from the drugstore). There is a big opening for a brand to make a cool, reasonably priced body line. There is also a huge opening for more innovation in this category as well. Your skin is your largest organ so you have customers who invest so much on their face but rely on drugstore for body products. 

    I also see a rising trend in night time/sleep products. People want to use that time as a way to improve their skin and health, either through increased sleep (like This Works Deep Sleep Pillow Spray) or through overnight products that leave you with a better complexion in the AM. 
     
     
     
    Related Searches
    • personal care
    • body
    • innovation
    • oil
    Suggested For You
    Register for FounderMade Register for FounderMade's Show Today
    2018 R&D Salary Survey 2018 R&D Salary Survey
    Q1 Prestige Beauty Products Sales Rise 9% in US Q1 Prestige Beauty Products Sales Rise 9% in US
    Moms Still Want Fragrance For Mother Moms Still Want Fragrance For Mother's Day
    Working  Overtime Working Overtime
    Health Is Wealth Health Is Wealth
    LAST CALL: Take Part in Happi’s R&D Salary Survey LAST CALL: Take Part in Happi’s R&D Salary Survey
    US Home Scent Sector Benefits from Hygge Trend US Home Scent Sector Benefits from Hygge Trend
    In Full Bloom In Full Bloom
    Happi.com Is Off to a Great Start Happi.com Is Off to a Great Start
    Say Hello to Hygge Say Hello to Hygge
    Birchbox Celebrates Its Audience Birchbox Celebrates Its Audience
    Prestige Skin Care  Rebounds in 2017 Prestige Skin Care Rebounds in 2017
    The Protection Collection The Protection Collection
    A Beauty Revolution A Beauty Revolution

    Related Online Exclusives

    • Color Cosmetics | Hair Care | Skin Care
      Purpose Helps Shape The Sustainability Journey in Clean Beauty

      Purpose Helps Shape The Sustainability Journey in Clean Beauty

      Like-minded brands discuss ingredient sourcing, sustainable packaging and more at Hairstory’s Sustainable Beauty Summit.
      Christine Esposito, Managing Editor 04.13.21

    • Functional Ingredients | Personal Cleansers
      Kao Promotes Hand Washing

      Kao Promotes Hand Washing

      Hygiene compliance is waning, even as COVID-19 cases are climbing in parts of the world. Through its MyKirei brand, Kao and TerraCycle are out to change that.
      Tom Branna, Editorial Director 04.11.21

    • AP/Deo | Hair Care | Skin Care
      European Wax Center Tackles the ‘Between’ Routine

      European Wax Center Tackles the ‘Between’ Routine

      Waxing franchise expands its at-home collection with new and reformulated products that enhance its services.
      Christine Esposito, Managing Editor 04.09.21


    • Disinfectants | Household Cleaning | Personal Cleansers
      ‘Cleaning Is Caring’ Says ACI in New Pandemic Campaign

      ‘Cleaning Is Caring’ Says ACI in New Pandemic Campaign

      Online resources and PSA designed to help maintain critical cleaning behaviors adopted during the past year.
      Christine Esposito, Managing Editor 04.07.21

    • Functional Ingredients | Personal Cleansers | Surfactants
      A Return to Castile Soap?

      A Return to Castile Soap?

      A vegetable oil-based soap with an 80-year history of safety is a low-cost replacement for sulfated alcohols.
      Tom Schoenberg , Personal Care Consultant 04.04.21

    • Functional Ingredients | Skin Care
      Stress Relief

      Stress Relief

      Nerves are on edge due to the pandemic, but Blossom & Stone’s CBD oil can help take the edge off.
      Tom Branna, Editorial Director 03.28.21


    • Actives | Color Cosmetics | Functional Ingredients
      Is It Better to Formulate Cosmetics with Natural Ingredients?

      Is It Better to Formulate Cosmetics with Natural Ingredients?

      Two experts weigh in on the debate between natural and synthetic ingredients.
      Charles Sternberg, Assistant Editor 03.24.21

    • Actives | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      Protect the Cosmetic Supply Chain from Climate Change

      Protect the Cosmetic Supply Chain from Climate Change

      Integrated dual sourcing creates a climate change-proof supply chain that protects cosmetic manufacturers, says Sebastien Massard, Vantage Personal Care.
      Sebastien Massard, Vantage Personal Care 03.18.21

    • Personal Cleansers | Skin Care
      Boxes of Beauty & Wellness for Women Battling Cancer

      Boxes of Beauty & Wellness for Women Battling Cancer

      Chicago nonprofit organization founded by 28-year old Ashleigh Cortes helps women feel beautiful during the hard times of cancer treatment.
      Christine Esposito, Managing Editor 03.15.21


    • Functional Ingredients | Household Cleaning | Laundry Care | Surfactants
      P&G

      P&G's Supply Chain Strategies

      Procter & Gamble and Brenntag North America executives provide details on the lessons they’ve learned during the COVID-19 pandemic.
      Tom Branna , Editorial Director 03.11.21

    • Functional Ingredients | Hair Care | Surfactants
      American Crew Expands Hair Care Range

      American Crew Expands Hair Care Range

      Rolls out an enhanced lineup of shampoos and a conditioner for men.
      Tom Branna, Editorial Director 03.08.21

    • Household Cleaning | Personal Cleansers | Skin Care
      Pandemic Lifts Cleaning & Personal Care Sales in 2020

      Pandemic Lifts Cleaning & Personal Care Sales in 2020

      IRI/BCG’s Growth Leaders report shows COVID-10 shifts helped CPG industry grow 10.4%.
      Christine Esposito, Managing Editor 03.05.21


    • Color Cosmetics | Hair Care | Skin Care
      L’Oréal’s Committed to Sustainability, Green Chemistry & Circular Economy

      L’Oréal’s Committed to Sustainability, Green Chemistry & Circular Economy

      World’s biggest beauty company highlights innovation at first Transparency Summit.
      Christine Esposito, Managing Editor 03.05.21

    • Packaging | Packaging | Skin Care
      A Tube Ready for Prime Time

      A Tube Ready for Prime Time

      Certified B Corp company Eco Lips unveils a sustainable lip balm tube made entirely from plants.
      Christine Esposito, Managing Editor 03.02.21

    • Skin Care
      Shelf Present

      Shelf Present

      Paula’s Choice has entered Sephora–the biggest retail expansion to date for this digital-first skin care brand that's been growing since its debut in 1995.
      Christine Esposito, Managing Editor 02.26.21

    Trending
    • Henkel Appoints New EVP Of Beauty Care
    • Sunscreen On The Spot
    • Guangzhou Builds Beauty Park To Woo L'Oréal, Estée Lauder
    • The Honest Company Files For IPO
    • Estée Lauder Expands Beautiful Fragrance Collection
    Breaking News
    • The Fragrance Foundation Announces the 2021 Awards Finalists
    • Azelis Earns 'Coup de Coeur' Award at Cosmetagora 2021
    • BASF Increases Price of Kaolin
    • Kao Launches Online Beauty Store in Europe
    • Neutrogena Takes Action on Skin Health Disparities
    View Breaking News >
    CURRENT ISSUE

    Household & Personal Care Wipes Spring 2021

    • A Conversation with the Responsible Flushing Alliance
    • Nice-Pak Meets Consumer Demands
    • Wipes Manufacturers Meet Demand Surge
    • Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    6th Annual Dietary Supplements Regulatory Summit Scheduled for July 13
    Bunge Invests $47.5 Million in Australian Plant Proteins
    Study Finds People With Obesity are More Responsive To Food Marketing – Until Their Weight Drops
    Coatings World

    Latest Breaking News From Coatings World

    Jebsen & Jessen, Innospec Sign Distribution Agreement
    VideoBite: Engineered Polymer Solutions
    Shepherd Color Unveils Bismuth Vanadate Yellow Pigment
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Medtronic Introduces Extended Infusion Set in Europe
    BioSig Launches Software Update for PURE EP Electrophysiology Platform
    Katena Acquires Ophthalmic Surgical Instrument Maker ASICO
    Contract Pharma

    Latest Breaking News From Contract Pharma

    BioVersys Gets EIB Funds to Address Antimicrobial Resistance
    Microbiologics Expands Virology Services
    ATMPS, Ori Biotech Integrate Digital Platform for Cell & Gene Therapies
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Cosmoprof Worldwide Bologna Postpones 2021 Show
    Native Launches Broad Spectrum SPF 30 Mineral Sunscreens
    Revieve Launches Skin Coach
    Happi

    Latest Breaking News From Happi

    Hallstar Beauty Names New President
    The Fragrance Foundation Announces the 2021 Awards Finalists
    Azelis Earns 'Coup de Coeur' Award at Cosmetagora 2021
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Maxcess updates user interface for Fife guiding Sensor
    Bobst announces virtual packaging industry event
    Edale appoints agent in Poland
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    PCMC Redesigns Rx200 and Mako Clipper Wet Wipes Machines
    PFNonwovens Adding New Capabilities in Znojmo
    Russ Torres Named Group President of Kimberly-Clark North America
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Biogennix Rolls Out Agilon Strip Bone Graft
    Global Bone Tumor Ablation Devices Market to Top $111 Million by 2027
    GreenBone Ortho Closes 10 Million Euros Series B Funding Round
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Virtual ASMC 2021 Spotlights Advanced Semiconductor Manufacturing Excellence
    European Commission's Innovation Radar Acknowledges 3 ARMOR Innovations
    SUPERSMART Wins 'Best Publicly Funded Project Demonstrator' in 2021 OE-A Competition

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login