• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Help for Indies

    The Future Has Arrived

    Shape It Up

    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    What You're Reading on Happi.com

    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

    ACI Urges Senate to Approve Regan as EPA Administrator

    Estée Lauder Signs Actress Ana de Armas

    GUM Recalls Oral Spray
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    27. Fancl

    21. Zep

    1. Procter & Gamble

    23. Oriflame

    21. Yankee Candle
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    What You're Reading on Happi.com

    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

    Freckle Pens Are Spot On!

    Are Chemists the Rock Stars of Beauty?

    Sales More Than Double at Madison Reed
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    What You're Reading on Happi.com

    Improve Your Innovation Process

    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

    ACI Urges Senate to Approve Regan as EPA Administrator

    Estée Lauder Signs Actress Ana de Armas
    Lab Equipment
    Mixing
    Packaging
    Testing

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging

    Estée Lauder Travel Retail's Sustainability Goals

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Siltech Corporation

    KLK OLEO

    Resolute Oil

    Croda

    BotanicalsPlus
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Making a Connection

    Yuni Beauty, founded by former Aveda executive, interacts with customers through NFC.

    Making a Connection
    Related CONTENT
    • Ecovia Opens Nominees For 2018 Sustainable Beauty Awards
    • Aveda Goes Back to the Original
    • Mother Dirt & More at Annual Meeting
    • PCPC Responds to Tariff Talks
    • Azelis, Lonza Extend Distribution Agreement
    David Savastano07.30.18
    The beauty and personal care market is a field where understanding what customers want is essential to a company’s well being. The challenge is connecting to the customer.
     
    YUNI Beauty may have the answer to that. Through the use of NFC technology developed by Thin Film Electronics and printed by Jones Packaging, YUNI will be interacting with its customers with its Shower Sheets and Chillax products, as well as the newly launched Yunicorn. Women’s Health magazine recently named Shower Sheets its Product of the Year.
     
    Yuni’s products are all cruelty free, vegan, non-toxic, plant-based, and manufactured in solar-powered facilities. YUNI’s NFC-enabled products will be distributed through leading retailers such as Nordstrom, Urban Outfitters, Anthropologie, Bluemercury, Dillard’s, YogaWorks, as well as online though Sephora.com and Amazon.com.
     
    Yuni’s founders, Emmanuel Rey and Suzanne Dawson, are yoga teachers, and their enthusiasm for healthy, natural solutions led them to form Yuni Beauty. Both had experience in the beauty and personal care field: Rey had been GM for L'Oréal Paris in Portugal and SVP/GM for Aveda North America, and Dawson had founded Enliven, a natural beauty brand, Enliven, and launched Aveda Australia before being named their head of global marketing and innovation.
     
    “My wife, Suzanne, and I co-founded YUNI in 2012 after completing Ashtanga Yoga teaching classes in Greece,” Rey said. “During those weeks there with our fellow Yogis, we took the opportunity to learn a lot about how and why they valued their practice so deeply, and what they believed might support and enhance their Yoga experience. Those conversations led to the development of YUNI.
     
    “Creating healthy, all-natural products that save time, enhance performance and relieve stress was a natural extension of our collective background and experience,” Rey added. “And so YUNI was born.”
     
    Rey said that interacting with YUNI’s customers is a key component of the company’s business strategy and a major contributor to its business success.
     
    “There’s a large and growing percentage of today’s consumer population in search of quality brands that are also natural, sustainable, engaging, and transparent,” he added “So we do our best to connect with customers through our website, emails, retail locations, and our customer service team.”
     
    The desire to connect to consumers led to the idea of adding NFC capabilities to Yuni’'s packaging.
     
    “My wife and I are always looking for new ways to engage with prospective and existing YUNI customers, and technology offers a number of potential solutions – some of which are more effective than others,” said Rey. “When we first heard about Thinfilm’s mobile marketing solution and how it used NFC to connect directly with consumers through a smartphone, it piqued our interest. And the more we learned about the offering, the more we felt it was a great match for YUNI and our mobile-savvy customer demographic.”
     
    After some initial consultation with Thinfilm, Rey and Dawson decided to integrate their NFC tags directly into the secondary packaging of Shower Sheets and Chillax, two of its leading products. With the NFC tags, each product essentially becomes “smart” or “connected.” With a tap of a consumer’s smartphone, these tags will launch a unique experience that gives the user content like how-to videos and application tips.
     
    “There’s a call-to-action printed over the tag location that indicates to the consumer that he/she can tap the package with a smartphone to see product details and access more information and content – much more than what we’re able to display on the box itself,” Rey noted. “We also use Thinfilm’s CNECT software to manage the tag IDs, store the content used to generate the mobile experiences, and monitor consumer activity.”
     
    Rey sees the ability to connect directly with consumers as the primary benefit to using NFC.
     
    “With the direct connection, we can establish a one-to-one dialogue with consumers to tell our brand story, relay product information, provide application instructions, deliver news on other products, and give them an easy way to share all of this with their friends,” said Rey. “Our interactive packages – made possible by NFC technology – pull consumers in and help YUNI stand out among competitor products. We also believe that engaging with consumers in-store at the point of sale – through smart packaging – will help YUNI and our retailer partners drive conversion rates.”           
     
    There were challenges with this rollout, beginning with the need to produce high volumes of packages.
     
    “Once we knew NFC was a good match for Yuni's needs, one of the next critical considerations was how we would get the tags on a relatively high volume of our products,” Rey said. “Thinfilm introduced us to Jones Packaging, a leading provider of integrated packaging solutions. Jones had worked with Thinfilm previously to modify one of its high-speed lines to apply NFC tags. Jones offered a great tag-application and printing solution, and we had our ‘smart’ boxes in a matter of weeks.”
     
    The packages are ready to hit store shelves, and Rey is looking forward to the interactiuon with Yuni’s customers.
     
    “We are just about to ship products to our retail distributors,” Rey concluded. “We’re very excited about this new marketing channel and look forward to connecting with customers as they tap our products with their smartphone.”
     

    David Savastano is editor of Rodman Media titles Ink World and Printed Electronics Now, sister publications to Happi. 
     
     
    Related Searches
    • development
    • innovation
    • Packaging
    • natural
    Related Knowledge Center
    • Skin Care
    • Personal Cleansers
    Suggested For You
    Ecovia Opens Nominees For 2018 Sustainable Beauty Awards Ecovia Opens Nominees For 2018 Sustainable Beauty Awards
    Aveda Goes Back to the Original Aveda Goes Back to the Original
    Mother Dirt & More at Annual Meeting Mother Dirt & More at Annual Meeting
    PCPC Responds to Tariff Talks PCPC Responds to Tariff Talks
    Azelis, Lonza Extend Distribution Agreement Azelis, Lonza Extend Distribution Agreement
    Research Drives Estée Lauder Research Drives Estée Lauder
    Univar Strikes Deal With Colonial Chemical Univar Strikes Deal With Colonial Chemical
    ELC Unveils New and Extended Family-Related Benefits ELC Unveils New and Extended Family-Related Benefits
    New Salon Concept Debuts at Aveda New Salon Concept Debuts at Aveda
    Croda Unveils New Personal Care Website Croda Unveils New Personal Care Website
    Rogasik Named SVP at Vantage Rogasik Named SVP at Vantage
    Azelis Personal Care Opens New Application Lab Azelis Personal Care Opens New Application Lab
    BASF Earns EFfCI Certification for Cosmetics BASF Earns EFfCI Certification for Cosmetics
    Direct Deposit Direct Deposit
    Sun Care Formulas Do More Than Protect Against UV Sun Care Formulas Do More Than Protect Against UV

    Related Online Exclusives

    • Skin Care
      Shelf Present

      Shelf Present

      Paula’s Choice has entered Sephora–the biggest retail expansion to date for this digital-first skin care brand that's been growing since its debut in 1995.
      Christine Esposito, Managing Editor 02.26.21

    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Pigments | Preservatives | Skin Care
      Are Chemists the Rock Stars of Beauty?

      Are Chemists the Rock Stars of Beauty?

      With an emphasis on efficacy, cosmetic chemists have moved to center stage in the industry.
      Tom Branna, Editorial Director 02.25.21

    • Color Cosmetics | Skin Care
      Planting Roots

      Planting Roots

      As it embarks on its third year selling products in North America, Sinan Tuna shares details on Farmasi’s expansion plans and new products.
      Christine Esposito, Managing Editor 02.22.21


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Pigments | Skin Care
      Formulating for Inclusion

      Formulating for Inclusion

      Beauty suppliers and marketers, and dermatologists call for more products that meet the needs of Black consumers in this NYSCC webinar.
      Tom Branna, Editorial Director 02.19.21

    • Hair Care | Skin Care
      Infusing Wellness into a Superfood Supplement for Men

      Infusing Wellness into a Superfood Supplement for Men

      Scotch Porter’s Calvin Quallis discusses the importance of holistic wellness and his goal to help men lead healthier lifestyles.
      Charles Sternberg, Assistant Editor 02.18.21

    • Skin Care
      What To Expect…

      What To Expect…

      The INCI label explains what’s inside the formulation. Codex Beauty Labs says its new Efficacy Panel speaks to product performance.
      Christine Esposito, Managing Editor 02.18.21


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      State of the Beauty Industry, Part I

      State of the Beauty Industry, Part I

      Technology helps marketers connect with consumers and track segment winners, insist analysts at CEW event.
      Nancy Jeffries, Contributing Editor 02.16.21

    • AP/Deo | Oral Care | Personal Cleansers
      More Than a Mouthful

      More Than a Mouthful

      Hello Products expands in the personal care space while maintaining its friendly, design-centric approach.
      Christine Esposito, Managing Editor 02.03.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21


    • Actives | Skin Care
      Olay’s Collagen Push

      Olay’s Collagen Push

      With a formulation designed to deliver the key ingredient where it needs to be, Olay Regenerist rolls out Collagen Peptide24 collection nationwide.
      Christine Esposito, Managing Editor 01.05.21

    • Skin Care
      Better by The Box

      Better by The Box

      Using aromatherapy to treat anxiety led Lauren VanScoy to create Essence One. Now the brand has a new subscription service focused on mental health and beauty.
      Christine Esposito, Managing Editor 01.04.21

    • Hair Care | Personal Cleansers | Skin Care
      Top Formulations of 2020

      Top Formulations of 2020

      What were you making in 2020? Hand sanitizer, of course. But skin and facial care products made the list of the most-accessed formulations.
      Happi Staff 12.30.20


    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      Indie To Indie

      Indie To Indie

      Happi’s monthly “Indie Inc.” feature profiles have enabled founders to speak about their brands and to each other.
      Christine Esposito, Managing Editor 12.29.20

    • Skin Care
      DermaDoctor Adds Direct Sales

      DermaDoctor Adds Direct Sales

      Skin care brand expands its retail strategy.
      Christine Esposito, Managing Editor 12.10.20

    • Actives | Skin Care
      Kicking In

      Kicking In

      Experience in the semiconductor sector spawns a skin care startup that continues to grow its presence in new retail doors.
      Christine Esposito, Managing Editor 12.07.20

    Trending
    • When The FTC Comes Calling...
    • MAC Appoints SVP, Global Marketing
    • Eucerin Launches Sun Protection Formula
    • Are Chemists The Rock Stars Of Beauty?
    • Formulating Liquid Laundry Detergents
    Breaking News
    • What You're Reading on Happi.com
    • Cosmetic Chemical Sales To Post CAGR 5.8% To 2025
    • ACI Urges Senate to Approve Regan as EPA Administrator
    • Estée Lauder Signs Actress Ana de Armas
    • GUM Recalls Oral Spray
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Preliminary Study Links Markers of Impaired Bone Health to Vegan Diet
    Refined Grains Linked to Heart Attack Risk, Early Death
    Kappa Bioscience Extends Research Partnership For COVID-19 Research
    Coatings World

    Latest Breaking News From Coatings World

    Nippon Paint Marine Wins Korea Export Award
    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    PPG Introduces Premium Iso-free Primer Surfacer, Catalyst
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    January AI Raises $8.8 Million in New Funding
    FDA Clears Ava Fertility Tracking Wearable Device
    First Patient in Europe Treated With Diamondback 360 Coronary Orbital Atherectomy System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Spark Therapeutics Appoints CTO
    Cryoport Launches ESG Program
    U.S. Govt. Purchases 100k Doses of Lilly's COVID-19 Antibody Cocktail
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Top Beauty Products of 2021, According to HelloGiggles
    Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    Sephora Announces Significant Expansion
    Happi

    Latest Breaking News From Happi

    What You're Reading on Happi.com
    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025
    ACI Urges Senate to Approve Regan as EPA Administrator
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Marshall & Bruce Adds Koenig & Bauer Rapida 106 41-Inch Seven-Color Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    FTA converts Forum & INFOFLEX to virtual events
    Xeikon launches two new digital label printing presses
    UFlex adds capacity in packaging films
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Texas Medical Technology Partners with My Protect Kit
    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Fusion Robotics Receives FDA Clearance for Spinal Navigation and Robotics System
    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login