• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    CBD Brands Must Focus On Health Solutions

    A Post-Pandemic Pause in Home Cleaner Sales

    Hair Color Market on Vibrant Streak Inching Out of Covid-19 Pandemic

    Wellness Industry Thrives with Vitamin-Infused Beverages & Beauty-Boosting Supplements

    Skin Care Soars into 2022 with New Products for Facial Care & Body Skin Health
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    SPF Setting Spray, Lip Contour and Knotless Braids Are Hot Trends: Spate

    Nutrafol Launches Collagen Infusion

    Natura Launches Chronos Aqua-Plumping Bio-Hydrating Serum

    Silab Implements Biodiversity Conservation Project

    Indie Beauty Brand i-On Skincare Releases New Skin Emulsion, AI Diagnostic Tool
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    43. Parlux

    Lion

    10. LG Household & Healthcare

    10. Amway

    18. Elizabeth Arden
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Indie Beauty Brand i-On Skincare Releases New Skin Emulsion, AI Diagnostic Tool

    Estée Lauder Companies' New Research on Oxidative Damage, Skin Barrier Function & Hyperpigmentation

    Q10 Still Holds Promise in Cosmetics Research Says Beiersdorf

    Croda Supports 2022 IFSCC Congress with Platinum Sponsorship

    Proposed Senate FDA Legislation Includes Cosmetics Reform
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    SPF Setting Spray, Lip Contour and Knotless Braids Are Hot Trends: Spate

    Natura Launches Chronos Aqua-Plumping Bio-Hydrating Serum

    Silab Implements Biodiversity Conservation Project

    Indie Beauty Brand i-On Skincare Releases New Skin Emulsion, AI Diagnostic Tool

    Estée Lauder Companies' New Research on Oxidative Damage, Skin Barrier Function & Hyperpigmentation
    Lab Equipment
    Mixing
    Packaging
    Testing

    Aerosol Recycling Initiative Launched by HCPA

    Goodnest Delivers New Options for Sustainable Baby Care Needs

    Colgate-Palmolive Releases 2021 Sustainability & Social Impact Report

    Sustainable Personal Care Brand sk*p Enters Ulta Beauty Stores

    LVMH Creates Cosmetic Packages with Carbon-Negative PET
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    cosmopak usa

    Centerchem LLC

    Vantage Personal Care™

    Ashland

    LipoTrue Inc.
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    ABBA-Solutely Successful

    Vegan hair care line celebrates 30 years of customer appreciation.

    ABBA-Solutely Successful
    Related CONTENT
    • Aveda Introduces Blonde Revival Vegan Hair Care
    • Alterna Launches Vegan Hair Care With Sustainable Packaging
    • Romantic and Warm to Bold and Sleek
    • The Power of Preservatives
    • Wrap It Up
    Melissa Meisel, Associate Editor08.20.18
    Former hairdressers Jim Markham and Alan Benfield Bush had lofty aspirations when they joined forces in 1988 and created ABBA Pure Performance Hair Care. The pair had been brainstorming ideas and began asking each other what criteria needed to exist in order to create the ideal shampoo.
     
    Markham was adamant that it would have to cleanse hair of impurities without causing hair color to fade. Next, the formula would have to lather well and rinse out easily. The perfect shampoo would leave hair looking shiny, would not irritate the scalp and would be hypoallergenic. Oh, and it would have a pleasant aroma.
     
    ABBA—an acronym for Achieve Balance of Business and Art—was one of the first vegan hair care lines on the market. The company also went to great lengths to be environmentally responsible, using recycled paper and soy ink in its packaging and biodegradable containers when possible.
     
    Today the legacy continues. While Markham moved on to found Pureology and ColorProof Color Care, ABBA remains committed to its 30-year heritage. The latest launch from the brand this summer is an all-in-one leave-in spray crafted with natural botanicals including shine-boosting abyssinian, cconut and watermelon seed oils. Products are available at fine salons nationwide or online at http://www.pureabba.com. 
     
    ABBA’s chief marketing officer Austin Baskett took time to correspond with Happi.com about the company’s­­­ milestone.
     
    Happi: What makes ABBA different from other brands in the marketplace?
     
    AB: ABBA has a legacy of providing “clean” products to the professional salon community for 30 years. Very few brands can say, “we were one of the first” product lines to be concerned with product ingredients and formulations, animal testing, recycling and the environment. The new improvements to our product formulas is just a continuum of what we have always done—deliver innovation while balancing purity and performance.
     
    Happi: Who is your target clientele?
     
    AB: Our ABBA customers cover a broad range of ages, demographics and locations. First and foremost, we service our stylist community with great products that they can use every day. Second, we know that their passion translates to their clients, who take our products home and love them. When we look at our Google analytics, we know that 66% of our female customers are age 18-34 and are interested in personal health and well-being.
     
    Happi: What is your hero product and what makes it a hit?
     
    AB: For stylists, we know that they love our TrueShapes Herbal Therapy Acid Wave, as well as our Detox Shampoo and Recovery Treatment Conditioner at the backbar. These products work incredibly well together to deliver waves and texture to clients in the salon without all of the nastiness associated with traditional perms. 
     
    Happi: How does it feel to celebrate 30 years? Any big plans for the company?
     
    AB: It feels amazing to reach this milestone. 2018 is the beginning of the next 30 years for ABBA’s evolution as a brand. We couldn’t be more proud of the new product packaging and we know that our consumers will love it based on our focus group testing and results. We have a long list of new products planned that will also create more love for the brand going forward and we can’t wait to keep innovating for our salon community.
     
     
    Related Searches
    • texture
    • shampoo
    • happi
    • spray
    Suggested For You
    Aveda Introduces Blonde Revival Vegan Hair Care Aveda Introduces Blonde Revival Vegan Hair Care
    Alterna Launches Vegan Hair Care With Sustainable Packaging Alterna Launches Vegan Hair Care With Sustainable Packaging
    Romantic and Warm to Bold and Sleek Romantic and Warm to Bold and Sleek
    The Power of Preservatives The Power of Preservatives
    Wrap It Up Wrap It Up
    Register for FounderMade Register for FounderMade's Show Today
    2018 R&D Salary Survey 2018 R&D Salary Survey
    Hope Fades Hope Fades
    Health Is Wealth Health Is Wealth
    LAST CALL: Take Part in Happi’s R&D Salary Survey LAST CALL: Take Part in Happi’s R&D Salary Survey
    eSalon Branches Out Into Mass Market eSalon Branches Out Into Mass Market
    Direct Deposit Direct Deposit
    Festival Season Is Here! Festival Season Is Here!
    In Full Bloom In Full Bloom
    Make It Yours Make It Yours

    Related Content

    • Hair Care
      Aveda Introduces Blonde Revival Vegan Hair Care

      Aveda Introduces Blonde Revival Vegan Hair Care

      A 96% naturally-derived silicone-free system specifically formulated to revive blonde hair in just one use.
      Melissa Meisel, Associate Editor 05.04.21

    • Hair Care
      Alterna Launches Vegan Hair Care With Sustainable Packaging

      Alterna Launches Vegan Hair Care With Sustainable Packaging

      Features targeted formulas and uplifting fragrances.
      Melissa Meisel, Associate Editor 03.25.21

    • Romantic and Warm to Bold and Sleek

      Polar opposite moods rule this Fall/Winter Season along with a revolution of ingredients.
      Philip Pelusi, Hair care expert 10.08.18


    • Preservatives
      The Power of Preservatives

      The Power of Preservatives

      Industry experts weigh in on these crucial components in personal care.
      Melissa Meise, Associate Editor 07.02.18

    • Hair Care | Packaging | Skin Care
      Wrap It Up

      Wrap It Up

      Packaging complements innovative ingredients.
      Melissa Meisel, Associate Editor 06.01.18

      Trending
      • P&G Temporarily Closes Downtown Cincinnati Office Due To Potential Security Concerns | HAPPI
      • Estée Lauder Companies' New Research On Oxidative Damage, Skin Barrier Function & Hyperpigmentation | HAPPI
      • P&G Debuts Natural, Sustainable Hair Care Exclusive To Costco Stores | HAPPI
      • Dove Taps Into Vegan Beauty Market With Plant-Based Deodorants | HAPPI
      • Unilever Establishes Elida Beauty | HAPPI
      Breaking News
      • SPF Setting Spray, Lip Contour and Knotless Braids Are Hot Trends: Spate
      • Nutrafol Launches Collagen Infusion
      • ÄZ Craft Luxury Haircare Products Support All Hairstyles
      • Natura Launches Chronos Aqua-Plumping Bio-Hydrating Serum
      • Silab Implements Biodiversity Conservation Project
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • CBD Brands Must Focus On Health Solutions
      • Hair Color Market Remains Vibrant Post-Pandemic
      • New Skin Care Products for Facial Care & Body Skin Health
      • Vitamin-Infused Beverages & Beauty Supplements Lift Wellness
      • Laboratory Skin Care’s Hydroxysomes Dermal Delivery Platform
      • Formulating Skin Care Products with Pear Enzyme Technology
      • A Post-Pandemic Pause in Home Cleaner Sales

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
      Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
      Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission
      Coatings World

      Latest Breaking News From Coatings World

      Teknos Receives EcoVadis Gold Medal for Sustainability Performance
      AkzoNobel and Partners Team Up to Hack Carbon Reduction Challenges
      Five PPG Facilities in Ohio Recognized for Sustainability, Health, Safety Practices
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—May 21
      Iterative Scopes Expands its Senior Leadership Team
      Viz.ai Raises $100 Million in Series D Funding
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Piramal Pharma Solutions New API Plant in Canada Now Online
      MG America Appoints Claudio Radossi as President
      Catalent Invests $175M to Expand Mfg. Capabilities at Winchester, KY
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Authentic Beauty Concept Launches Second-Generation ‘Refill Bar’
      HASK Beauty Enters Exclusive Partnership with Amazon
      Garance Doré Launches Made in France Skincare Line
      Happi

      Latest Breaking News From Happi

      SPF Setting Spray, Lip Contour and Knotless Braids Are Hot Trends: Spate
      Nutrafol Launches Collagen Infusion
      ÄZ Craft Luxury Haircare Products Support All Hairstyles
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Zeller+Gmelin, Sun Chemical and Kornit Top This Week’s News
      Nazdar Celebrates 100 Years with a New Look
      hubergroup Chemicals Exhibits at Paint India for First Time
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Brook + Whittle's new acquisition, SunDance goes to HP and more
      Specialty announces move to new facility
      Mark Andy hosts dealer's open house in Warsaw
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      3M to Expand in Nebraska
      Nicely Offers Nonwoven Slitters, Winders
      'Right' Hygiene Conference to be Held in June
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most Read Stories This Week—May 21
      FDA Clears Anika Therapeutics' X-Twist Knotless Fixation System
      Paragon 28 Rolls Out TenoTac 2.0 Hammertoe and Soft Tissue Repair
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Graphene Flagship, Japan Display and LG Display Top This Week’s Stories
      Evonik Launches New Processing Aids for PV Wafer Cutting
      NREL Creates Highest Efficiency 1-Sun Solar Cell

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login