• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    ACI Is Front & Center During the Pandemic

    Sun Care Market Set to Rebound in 2021 as Travel Returns

    Making Up for Lost Time

    All’s Well with Wellness

    Help for Indies
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    What You're Reading on Happi.com

    Indie Beauty Innovators Wanted

    Cosmetic Chemists Seek Mentors

    L'Oréal Appoints Two to Executive Committee

    Dr. Sheffield’s Adds New Toothpaste Flavors
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    31. Blyth, Inc.

    49. State Industrial Products

    37. Helen of Troy

    13. Kosé

    1. Procter & Gamble
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    The Fragrance Foundation Celebrates Fragrance Day

    China To End Animal Testing for Imported 'Ordinary' Cosmetics

    Inolex Appoints VP Marketing

    Croda International Acquires Alban Muller

    In Pursuit of Perfection
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Indie Beauty Innovators Wanted

    Cosmetic Chemists Seek Mentors

    L'Oréal Appoints Two to Executive Committee

    Pandemic Lifts Cleaning & Personal Care Sales in 2020

    Dr. Sheffield’s Adds New Toothpaste Flavors
    Lab Equipment
    Mixing
    Packaging
    Testing

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    BotanicalsPlus

    KLK OLEO

    LipoTrue Inc.

    Sabinsa Cosmetics, a division of Sabinsa Corporation

    Ashland
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Sun Protection Is a Habit Worth Starting at Any Age

    Some startling statistics on UV protection are revealed in a new online survey conducted by DSM.

    Sun Protection Is a Habit Worth Starting at Any Age
    Sun Protection Is a Habit Worth Starting at Any Age
    Chart 1: Who Uses Sunscreen?
    Sun Protection Is a Habit Worth Starting at Any Age
    Chart 2: Why Don't Consumers Wear Sunscreen?
    Related CONTENT
    • Eucerin Launches Sun Protection Formula
    • Flori Roberts Dies
    • What You're Reading on Happi.com
    • Vaccine for Skin Cancer Shows Promise
    • Misconceptions About Melanin
    Madina Sautova, Juergen Vollhardt and Michele Marchini, DSM09.17.18
    Despite concerted efforts from public health officials and scientific experts to warn consumers about the dangers of excessive sun exposure, skin cancer rates continue to climb. In fact, they’ve been rising for decades: currently, there are between 2 and 3 million cases of non-melanoma and 132,000 cases of melanoma cancers globally each year.[1] This is especially puzzling, considering that sunscreen purchases have shifted toward high protection levels with broad spectrum capabilities.


    While there’s fairly high awareness of the links between sun exposure and skin cancer, it seems there’s a gap, a potentially harmful one, between what is necessary for prevention and what consumers believe and actually do to protect themselves. Research reveals that women and especially men are far less protected from the sun than once thought (using too little sunscreen, too infrequently) and far more critical of the sensory properties of the products they do use (too oily, too uncomfortable). Case in point: in the US, only 30% of women[1] and 14% of men[2] use sunscreen daily. Moreover, in the US, someone dies from skin cancer every 53 minutes.[2]


    At DSM we believe that fighting this preventable cause of death is our responsibility. By working within the industry and also in alignment with governments, health institutions and NGOs, we can develop products that consumers want to use and also help to reach them on why they should use them in the first place.

     
    Adequate Sun Protection Is Far Less Than Believed

    Safe enjoyment of the sun should be within everyone’s reach. It’s a vital part of life and offers important benefits in terms of both health (vitamin D) and beauty (a sun-kissed glow). Still, every type of skin needs some form of protection since sun exposure is the primary factor in skin cancer risk. Establishing some key habits can help everyone to enjoy the sun safely; for example, avoiding the sun during peak hours; covering up when exposure is unavoidable; and complementing these measures with a sunscreen product. During a day at the beach, ensuring all exposed skin is protected remains critical to avoiding localized sunburns or invisible damage that takes place before sunburn occurs.


    Rising skin cancer rates indicates that consumers who get exposed are somehow not following recommendations. Why? To find out, DSM commissioned a quantitative online study among 5,600 consumers across eight countries, Germany, France, UK, US, Brazil, South Korea, China and Australia, to better understand the gap between expert recommendations and actual usage and what barriers are driving people to leave their skin unprotected. 


    Based on our study results we found that approximately 26% of consumers did not use any sun protection products with SPF in the past 12 months. Globally this would amount to roughly 2 billion people [3] (this figure is extrapolated based on DSM’s quantitative study). Among those who do apply sun protection, only 38% follow the recommendation to use it year-round, which means that only 28% of the total population considers using sunscreen all year round. Consumers who do use sun protection all year long generally only apply once a day, against guidelines to re-apply throughout the day for the maximum benefit, and they don’t use the recommended amount. Taken together, survey responses reveal that only 10% of the population is fully protecting themselves from the sun in line with experts’ recommendations.


    The Sun Shines Everywhere, But Usage Varies by Country


    There were some notable regional differences in the survey data as well. The country with the highest percentage of non-users is France (44%), while in Korea only 12% did not use any sunscreen in the past 12 months. In both the US and UK, approximately three quarters of respondents used an SPF product in the past year. Both France and Germany have the lowest number of year-round sunscreen users (only 16%). In sun-soaked Australia, 45% claim year-round usage, yet 67% of Australians will be diagnosed with skin cancer by age 70.[4]


    Clearly, habits and attitudes play a key role in whether and how consumers are choosing to protect themselves from the sun. In many cases and in many places, the power of the sun is underestimated.


    Take the UK, for example: there are more than 15,000 new melanoma skin cancer cases here every year; that’s 42 every day (2013-2015).[5] For both males and females here, melanoma skin cancer is the fifth most common cancer,6 and more than six people die every day from the disease.[6] In France, skin cancers are among the most frequent cancer with about 60,000 new cases every year.[6] Melanoma skin cancer is the ninth most common cancer for all genders here.[7]

     
    Habits and Attitudes Create Barriers to Usage


    Despite the fact that most of the consumers surveyed believe that exposure to the sun is a risk factor for skin cancer, we already learned that roughly 2 billion people (again, this figure is extrapolated based on DSM’s quantitative study) didn’t use sunscreen at all in the past year. Their reasons range from not traveling to sunny places, to believing their skin does not need protection, to not being in the habit of using lotions and creams.


    Also among the top 10 reasons was believing that sunscreens are too oily/greasy and simply not bothering with it at all. This is overwhelmingly true among young people (age 18-29) as well; as a group, they’re far more likely to use sunscreen, but those that don’t feel strongly that sunscreens are too oily/greasy and leave an undesirable white cast on the skin. They’re also not yet in the habit of applying lotions and creams.


    Social Media Conversations Reflect Similar Attitudes and Perceptions


    Alongside the traditional quantitative survey, DSM engaged in complementary “social listening” research to hear what people (consumers, experts and brand ambassadors) say spontaneously about sunscreen usage across a range of social media platforms. These conversations reveal that the main driver to using sunscreen is to avoid skin cancer and, secondarily, sunburns. Among those who don’t use sunscreen, there’s a belief that it doesn’t provide adequate protection and a dislike of the same sensory qualities mentioned in the quantitative study (oily/greasy). The sunscreen attributes consumers value most are texture/finish/absorption; accordingly, the most important feature mentioned was not leaving a white cast on the skin: “This is the best sunscreen! No white cast, not greasy,” or the negative, “They all left a noticeable white cast.”


    Focused Strategies Could Combat Rising Skin Cancer Rates


    There are some steps that can be taken to encourage broader sunscreen use in order to reduce rising skin cancer rates. One is clever management of the total oil load of a sunscreen, the source for greasiness adversity. DSM recently launched a Sunscreen Optimizer tool, available to all sunscreen formulators, to make it easier and faster to both develop new products and optimize existing ones. This free tool can compare a broad range UV filter combinations and not only provides just some performance data but also predicts the oil content of combinations to optimize skin feel.


    Another complimentary solution is the use of sensory modifiers—ingredients that reduce the feeling of oiliness or greasiness that comes from UV filters, and leaves the skin feeling pleasantly dry and smooth. These can be easily and effectively added to existing formulations without affecting performance. At DSM we develop these modifiers with a panel of highly skilled sensory experts that quantified the sensory benefits by descriptive sensory analysis and helped to select the most effective technology. Using this input, we collaborate with brand owners to help develop products with the right attributes that consumers would not shy away from. On top of that, we helped to develop new application forms, e.g. UV protection sticks, that leave the hands oil-free.  


    Consumers Want Information About Sun Safety


    There’s also an opportunity to shift behaviors and attitudes through better education and awareness of the importance of sun protection. In the qualitative study, about half of consumers feel they don’t get enough information on skin cancer prevention. The study also indicates that consumers want to be educated about both the positive and negative effects of sun exposure, yet they’re skeptical of information specifically linked to products. This creates a space for those within and outside of the industry to provide evidence-based information about the risks associated with sun exposure, and how consumers can use sunscreen to protect themselves from skin cancer.


    Additionally, education efforts that specifically target young people, who are generally more likely to use sunscreen but also more sensitive to the feel of the products they use, could be particularly effective. Young people are still developing daily habits and are receptive to new ideas, especially those that enable them to make their own decisions about their health and wellness. Emphasizing that it’s possible to have fun in the sun while staying safe could help nurture the next generation of consumers who make sunscreen use a daily habit.


    Working Toward A Bright, Cancer-Free Future For All

    Creating products that encourage people to make sun protection part of their daily routine, so that they can enjoy the sun safely, can have a significant impact on reducing the number of skin cancer cases. Combined with thoughtful, specific audience-targeting education initiatives, reducing the blight of skin cancer in our society is in reach. It’s a journey that requires alignment among a range of stakeholders. Together, we can seize the opportunity to cultivate a new attitude toward sun protection that boosts both quality and quantity of life. •


    References
    [1] ‘Most Americans Don’t Use Sunscreen’ ADD 2015
    [2] Cancer Facts and Figures 2018. American Cancer
    [3] This calculation is based on the average % sunscreen usage noted in a DSM quantitative survey performed in 8 research countries in December 2017.
    [4] Victorian Skin Cancer Council
    [5] Cancer Research UK
    [6] La Ligue Contre Le Cancer
    [7] Skin Cancer Statistics, Ooreka France


    About the Authors
    Madina Sautova is head of marketing communications personal care and aroma ingredients, DSM Nutritional Products. Email: madina.sautova@dsm.com 
     

    Juergen Vollhardt is head of science & promotion, sun care. Email: Juergen.vollhardt@dsm.com


    Michele Marchini is market & consumer insights manager. Email: michele.marchini@dsm.com

     
    Related Searches
    • korea
    • marketing
    • skin
    • media
    Related Knowledge Center
    • Actives
    • Functional Ingredients
    • Polymers
    Suggested For You
    Eucerin Launches Sun Protection Formula Eucerin Launches Sun Protection Formula
    Flori Roberts Dies Flori Roberts Dies
    What You What You're Reading on Happi.com
    Vaccine for Skin Cancer Shows Promise Vaccine for Skin Cancer Shows Promise
    Misconceptions About Melanin Misconceptions About Melanin
    Croda Partners with Entekno Croda Partners with Entekno
    Know Your Alphabet: OMUFA, OMOR and AO Know Your Alphabet: OMUFA, OMOR and AO
    FDA Calls Out FDA Calls Out 'Black Salves' As Dangerous
    Avocado and Lime Butters TiO2 SPF 30 Sunscreen Avocado and Lime Butters TiO2 SPF 30 Sunscreen
    Men’s Grooming Advances Throughout The Region Men’s Grooming Advances Throughout The Region
    Melanoma Melanoma's Early Distant Warning
    The Sunrise & Sunset  of Sunscreens The Sunrise & Sunset of Sunscreens
    EU-Approves Nano-sized UV Filter EU-Approves Nano-sized UV Filter
    Amazon Amazon's Beauty Sales Soar in Q2
    Urban Skin Hydration Is a Global Challenge Urban Skin Hydration Is a Global Challenge

    Related Online Exclusives

    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Pigments | Preservatives | Skin Care
      Are Chemists the Rock Stars of Beauty?

      Are Chemists the Rock Stars of Beauty?

      With an emphasis on efficacy, cosmetic chemists have moved to center stage in the industry.
      Tom Branna, Editorial Director 02.25.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Pigments | Skin Care
      Formulating for Inclusion

      Formulating for Inclusion

      Beauty suppliers and marketers, and dermatologists call for more products that meet the needs of Black consumers in this NYSCC webinar.
      Tom Branna, Editorial Director 02.19.21

    • Functional Ingredients | OTC/Medicated
      Pain Relief as Easy as C-B-D

      Pain Relief as Easy as C-B-D

      Nextraction has created an acidic cannabinoid lotion that provides topical pain relief.
      Tom Branna, Editorial Director 02.17.21


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      State of the Beauty Industry, Part I

      State of the Beauty Industry, Part I

      Technology helps marketers connect with consumers and track segment winners, insist analysts at CEW event.
      Nancy Jeffries, Contributing Editor 02.16.21

    • Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care | Polymers | Surfactants
      The Future of Cleaning

      The Future of Cleaning

      The American Cleaning Institute looks at home cleaning during and after the pandemic.
      Christine Esposito, Managing Editor 02.10.21

    • Functional Ingredients | Laundry Care | Surfactants
      Cleaner Clothes, Cleaner Planet

      Cleaner Clothes, Cleaner Planet

      Consumer concerns about cleaning provide a boost to laundry results at Seventh Generation.
      Tom Branna, Editorial Director 02.07.21


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21

    • Actives | Skin Care
      Olay’s Collagen Push

      Olay’s Collagen Push

      With a formulation designed to deliver the key ingredient where it needs to be, Olay Regenerist rolls out Collagen Peptide24 collection nationwide.
      Christine Esposito, Managing Editor 01.05.21

    • Functional Ingredients | Insect Control
      Protecting Skin Against Mosquito-borne Infectious Disease

      Protecting Skin Against Mosquito-borne Infectious Disease

      Low-viscosity silicone oil can repel the insect, says Kao.
      Tom Branna, Editorial Director 12.10.20


    • Actives | Skin Care
      Kicking In

      Kicking In

      Experience in the semiconductor sector spawns a skin care startup that continues to grow its presence in new retail doors.
      Christine Esposito, Managing Editor 12.07.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Skin Care | Sun Care
      IBA Offers a Broad Range of Benefits

      IBA Offers a Broad Range of Benefits

      The Independent Beauty Association (formerly ICMAD) provides technical, legal, regulatory and business expertise to its members.
      Tom Branna, Editorial Director 11.22.20

    • Functional Ingredients | Skin Care
      This Brand Is Piping Hot!

      This Brand Is Piping Hot!

      Pipette is making gains in the “clean” baby care space. CEO Daya Fields explains what’s next for this startup, now in its second year.
      Tom Branna, Editorial Director 11.13.20


    • Fine Fragrance | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      Nature & Natura

      Iguatemi Costa details the company's strong commitment to innovate below the 1.5°C threshold.
      Tom Branna, Editorial Director 11.12.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      The Eco-Conscious Consumer

      The Eco-Conscious Consumer

      Mintel expert explains how beauty companies can get in her head...and heart.
      Tom Branna, Editorial Director 11.05.20

    • Actives | Functional Ingredients | Skin Care | Sun Care
      Misconceptions About Melanin

      Misconceptions About Melanin

      JLabs webinar focuses on skin treatments, sun care and cancer prevention in the Black community.
      Tom Branna, Editorial Director 11.01.20

    Trending
    • BASF Achieves Palm Oil Commitment For 2020
    • When The FTC Comes Calling...
    • China To End Animal Testing For Imported 'Ordinary' Cosmetics
    • Formulating Liquid Laundry Detergents
    • Beiersdorf And Evonik Partner On Nature Conservation Project
    Breaking News
    • What You're Reading on Happi.com
    • Indie Beauty Innovators Wanted
    • Cosmetic Chemists Seek Mentors
    • L'Oréal Appoints Two to Executive Committee
    • Dr. Sheffield’s Adds New Toothpaste Flavors
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • ACI Is Front & Center During the Pandemic
    • Rise… Then Shine
    • Making Up for Lost Time
    • All’s Well with Wellness
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Thymoquinone Inhibits Viral Infection in In Vitro Settings, New Study Finds
    IFT Transitions 2021 Annual Event to Digital Experience
    NY Federal Judge Enters Permanent Injunction Against Dietary Supplement Manufacturer
    Coatings World

    Latest Breaking News From Coatings World

    Sherwin-Williams Announces Resignation of President and COO
    Ashland Completes Expansion and Relocation of Viatel Bioresorbable Polymers Manufacturing Facility
    Evonik Receives Sustainability Award from EcVadis
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex CFO Announces Retirement
    New AI-Based Tool Developed for Coronary Artery Analysis, Intervention Planning
    First Reported Use of Pulse Biosciences' CellFX System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    AGC Biologics Expands Cell and Gene Facility in Italy
    Celonic to Boost Cell & Gene Therapy Production
    Pharmaron Acquires Biomanufacturing Site in the UK from AbbVie
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Ulta Beauty Opens in Herald Square
    Elizabeth Arden Taps Sui He as Global Brand Ambassador
    Natura &Co Outperforms the Global Market in Q4 2020
    Happi

    Latest Breaking News From Happi

    What You're Reading on Happi.com
    Indie Beauty Innovators Wanted
    Cosmetic Chemists Seek Mentors
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Arjobex America welcomes Maggie Naberezny to sales team
    Henkel publishes 30th Sustainability Report
    Avery Dennison Smartrac launches new Circus Pro inlays
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    FPInnovations Develops Biodegradable Mask
    Sani Professional Sanitizing and Disinfecting Products Approved by EPA
    Autefa Solutions Offers Fully Automated Line for Protective Mask Production
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Colfax Decides to Divide Its Businesses
    Stryker Corp.'s 2020 Sales Slip 3.6 Percent
    Bioventus Appoints Managing Director, China and Asia Pacific
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login