Christine Esposito, Associate Editor12.03.18
Who doesn’t love getting a package delivered—especially this time of year? Subscription services push them out year-round these days, delivering convenience, money savings and accessibility to a wide array of products ranging from contacts to clothing to craft beer.
“Time and convenience are valuable to people, more than ever. It’s why so many people choose to shop online. And with subscription services, the work of choosing is done for you. Time is valuable, and everyone is focused on eliminating hassle and providing valuable experiences to consumers instead of one-time transactions,” said David Bilicic, senior vice president at Magid, a business strategy and custom research consultancy with multiple offices including New York and Los Angeles.
In the beauty business, Birchbox is perhaps the best known; it currently operates in six countries and, by its own count, reaches more than 2.5 million active customers. Others include Ipsy, Scentbird and Facetory, to name just a few of the many current offerings catering to select consumers and produc
“Time and convenience are valuable to people, more than ever. It’s why so many people choose to shop online. And with subscription services, the work of choosing is done for you. Time is valuable, and everyone is focused on eliminating hassle and providing valuable experiences to consumers instead of one-time transactions,” said David Bilicic, senior vice president at Magid, a business strategy and custom research consultancy with multiple offices including New York and Los Angeles.
In the beauty business, Birchbox is perhaps the best known; it currently operates in six countries and, by its own count, reaches more than 2.5 million active customers. Others include Ipsy, Scentbird and Facetory, to name just a few of the many current offerings catering to select consumers and produc
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