• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Bold Hues & The Skinification of Makeup Lead Fall 2022 Color Cosmetic Trends

    Fine Fragrance Packaging: It’s What’s On the Outside That Counts

    The Top 50

    ACI Prepares for a Busy Second Half of 2022

    Honeywell Technology Boosts Efficiency And Reduces Carbon Footprints
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Dr. Bronner’s Releases 2022 All-One! Report, ‘Leading with Heart’

    In-Cosmetics Asia Returns to Bangkok to Deliver Look at Market Trends and Ingredient Innovations

    Perfect Corp. AI Skin Analysis Beauty SaaS Brand Console Is HIPAA-Compliant

    Black-Owned Dinobi Detergent Uses Plant-Based Green Ingredients

    Consumers Clamor for Vintage Glam: Spate
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    Shanghai Jahwa

    Young Living

    41. Parlux

    47. Gojo

    L’Occtiane
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Kayali’s Lovefest Fragrance, Newell’s New Candle and HydraFacial’s Record Financial Results

    Kering Said To Be Mulling Acquisitions in the Luxury Beauty Space

    J&J To Stop Global Sales of Talc-Based Products by 2023

    Covid-Related Lockdowns in China, Impact Shiseido's First Half Results

    Brenntag Specialties Expands Collaboration with Preservatives Producer ISCA in Europe
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Dr. Bronner’s Releases 2022 All-One! Report, ‘Leading with Heart’

    In-Cosmetics Asia Returns to Bangkok to Deliver Look at Market Trends and Ingredient Innovations

    Perfect Corp. AI Skin Analysis Beauty SaaS Brand Console Is HIPAA-Compliant

    GBAC Offers Advice on Cleaning and Disinfecting for Monkeypox

    Healthiest Cities for Skin
    Lab Equipment
    Mixing
    Packaging
    Testing

    Fine Fragrance Packaging: It’s What’s On the Outside That Counts

    Genderless Skincare Brand, S'able Labs, Debuts Next Week

    Deadline Nears for NJ Recycled Content Law

    L’Oréal Paris Has a New Answer For Men with Gray Hair

    Labskin's Microbiome-Friendly+ Seal of Approval Available in the US
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New CMPL Directory Company
    Add New Buyers Guide Company
    Corporate Profiles
    International Buyers Guide Companies
    LipoTrue Inc.

    KLK OLEO

    BotanicalsPlus

    Acme-Hardesty

    Vantage Personal Care™
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Moments of (bio)Clarity

    Plant-based skin care brand bioClarity is expanding its reach and product roster.

    Moments of (bio)Clarity
    Moments of (bio)Clarity
    Related CONTENT
    • Touchland Expands Its Reach
    • HatchBeauty Acquires Duncan Cosmetics
    • Rise & Shine
    • A Scent Journey with NaturaBrasil
    • bioClarity Moves to Urban Outfitters
    Christine Esposito, Associate Editor01.07.19
    E-commerce has made it possible for many start-ups to break into the beauty business without acquiring shelf space at a traditional retailer. These days, success in cyberspace can often lead online brands to brick and mortar. Such is the case at skin care company bioClarity. Having posted tremendous growth via its own website and Amazon, this San Diego, CA-based brand is taking that step with Urban Outfitters.
     
    “In the last year alone, we have increased orders by more than 250% while being exclusively direct-to-consumer online via our website and Amazon. By securing a brick-and-mortar retail partner, we are able to get the products in front of our target consumers in a physical setting where they can experience the products in person before buying,” Rick Sliter, CEO, told Happi.
     
    According to Sliter, this physical presence “helps lend incremental credibility to us as a brand and our marketing.”
     
    Urban Outfitters touts a curated selection of clothing, tsotchtcies and niche beauty products. The retailer will carry bioClarity’s Cleanse, Treat, Restore, and Hydrate products inside six of its top performing locations, including four in New York City, one in San Francisco and one in Los Angeles.
     
    Sliter contends Urban Outfitters is the perfect setting for the brand.
     
    “We could not have found a better retail partner than Urban Outfitters,” he said. “Our core demographic is the Millennial and Generation Z groups, and Urban Outfitters’ customer base aligns perfectly with our target demographic. We admire how they have placed a focus on curating products in-stores and online for their customers, making it a one-stop-shop for most of their needs. Being available in select Urban Outfitters stores nationwide and online will allow us to reach more of our demographic than before.”
     
    That demographic knows what it wants when it comes to skincare products: an affordable price point and ingredients they trust—and that is just what Sliter asserts bioClarity delivers.
     
    The brand  is priced between $9.95-$32.95 and its core products feature plant-based ingredients, including a proprietary chlorophyll and copper formula called Floralux.
     
    Another critical piece of the puzzle: proof that the products work. 
     
    “We have clinical research to prove their efficacy,” Sliter said.
     
    Having expanded its retail reach, bioClarity is also expanding its product roster.
     
    A new serum is due out this month, and company officials said the brand will expand its product portfolio further in facial and body care lines by mid-year.
     
    To create products that appeal to customers, Sliter said the brand taps the expertise of key partners.
     
    “We work with product formulators with significant depth of experience in creating great products with high quality standards and excellent process controls in place,” Sliter said.  “In addition to this expertise, we also look for partners who are collaborative, innovative, and stay on top of industry trends. When we marry this with our internal team expertise, we find this helps us create great, high quality, efficacious products that stand out in the marketplace.”
    Related Searches
    • ingredients
    • skin
    • formula
    • Skin Care
    Related Knowledge Center
    • Skin Care
    Suggested For You
    Touchland Expands Its Reach Touchland Expands Its Reach
    HatchBeauty Acquires Duncan Cosmetics HatchBeauty Acquires Duncan Cosmetics
    Rise & Shine Rise & Shine
    A Scent Journey with NaturaBrasil A Scent Journey with NaturaBrasil
    bioClarity Moves to Urban Outfitters bioClarity Moves to Urban Outfitters
    Up & Coming  in the Beauty Biz Up & Coming in the Beauty Biz
    Mood Booster Mood Booster
    NatureLab on UrbanOutfitters.com NatureLab on UrbanOutfitters.com
    A Fresh Take on Cleansing A Fresh Take on Cleansing
    bioClarity Adds Brick-and-Mortar Retail bioClarity Adds Brick-and-Mortar Retail
    High Ratings  High Ratings
    Urban Outfitters Picks Up NatureLab Urban Outfitters Picks Up NatureLab
    Olika Expands Into Harmon Face Values Olika Expands Into Harmon Face Values
    In The Know In The Know
    HABA Sales Soar in Q2 for Amazon HABA Sales Soar in Q2 for Amazon

    Related Breaking News

    • Personal Cleansers
      Touchland Expands Its Reach

      Touchland Expands Its Reach

      Launches on Target.com with four scented hand sanitizers.
      Happi Staff 11.16.20

    • Color Cosmetics
      HatchBeauty Acquires Duncan Cosmetics

      HatchBeauty Acquires Duncan Cosmetics

      Lique, Tattoo Junkie and Remi Rose are part of the deal.
      Happi Staff 11.02.20

    • Rise & Shine

      Rise & Shine

      Skin care is as fresh as ever for 2019.
      Melissa Meisel , Associate Editor 01.01.19


    • A Scent Journey with NaturaBrasil

      A Scent Journey with NaturaBrasil

      New fragrance range features exotic components.
      Melissa Meisel, Associate Editor 12.17.18

    • Skin Care

      bioClarity Moves to Urban Outfitters

      ...
      12.05.18

    Loading, Please Wait..
    Trending
    • Tree Hut Launches Pumpkin Spice Latte, Velvet Coffee-Flavored Shea Sugar Scrubs
    • Top Beauty, Wellness & Lifestyle Influencers On Social Media For 2022
    • Healthiest Cities for Skin
    • The NAS Report Is A Victory For Sunscreen Industry
    • Sephora’s Virtual House Of Beauty Returns With Exclusive Offerings
    Breaking News
    • Homer Swei Named Senior Vice President of EWG
    • Dr. Bronner’s Releases 2022 All-One! Report, ‘Leading with Heart’
    • In-Cosmetics Asia Returns to Bangkok to Deliver Look at Market Trends and Ingredient Innovations
    • Perfect Corp. AI Skin Analysis Beauty SaaS Brand Console Is HIPAA-Compliant
    • Black-Owned Dinobi Detergent Uses Plant-Based Green Ingredients
    View Breaking News >
    CURRENT ISSUE

    August 2022

    • Bold Hues & The Skinification of Makeup Lead Fall 2022 Color Cosmetic Trends
    • Fine Fragrance Packaging: It’s What’s On the Outside That Counts
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process
    ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market
    Tazo Transitions to Regenerative Organic Agriculture
    Coatings World

    Latest Breaking News From Coatings World

    Indorama Ventures Posts Record 2Q 2022 Results
    Advanced Polymer Coatings Strikes Series of New Tanker Deals
    Barentz Named Distributor for Pilot Chemical Segments in US and Canada
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Spartech Promotes Three Staff Members
    Elisabeth Lackner Named Chief Scientific Officer at Element Materials Technology
    Natech Plastics Purchases Three New Injection Molding Machines
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Novavax Submits EUA for Protein-based COVID-19 Vax Booster
    BeiGene, Ontada Enter Strategic Oncology Alliance
    AskBio Appoints Clinical Ops Executives
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Mary Kay Supports International Women's Forum's Latest Research
    Vegamour Launches in the UK
    Maelys Rolls Out to Ulta Beauty
    Happi

    Latest Breaking News From Happi

    Dr. Bronner’s Releases 2022 All-One! Report, ‘Leading with Heart’
    In-Cosmetics Asia Returns to Bangkok to Deliver Look at Market Trends and Ingredient Innovations
    Perfect Corp. AI Skin Analysis Beauty SaaS Brand Console Is HIPAA-Compliant
    Ink World

    Latest Breaking News From Ink World

    BASF Breaks Ground on Riverfront Park in East Newark
    Roland DG Corporation to Relocate HQ to Miyakoda, Japan
    Gallus Launches Gallus One, Its First Fully Digital Inkjet Label Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Color-Logic partners to feature metallics at autumn events
    New Era Converting Machinery heads to The Battery Show
    Cyngient, Imageworx partner at Labelexpo for security labeling innovation
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Daio Paper Acquires Pet Care Products Manufacturer
    Honest Reports Increased Revenue
    Weekly Recap: Essity Switches to Recyclable Packs for Feminine Pads, FTC Sues PPE Maker on False Origin Claims & More
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FundamentalVR Raises $20 Million in Series B Funding
    Bioventus Achieves Strong Growth in Q2 2022
    Bone Void Fillers Market Growing at 6%
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    onsemi Celebrates Expansion of Silicon Carbide Production Facility in New Hampshire
    Applied Materials CTO Dr. Om Nalamasu Receives IEEE Frederik Philips Award
    Weekly Recap: ALTANA, Universal Display and Emerson Top This Week’s Stories

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login