• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    ACI Is Front & Center During the Pandemic

    Sun Care Market Set to Rebound in 2021 as Travel Returns

    Making Up for Lost Time

    All’s Well with Wellness

    Help for Indies
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Cococare Appoints First Woman President

    Ross Highlights Triple Shaft Mixers

    Arm & Hammer Unveils Foot Wipes

    Batiste Rolls Out Wonder Woman Dry Shampoo

    Erno Laszlo Taps Carina Lau as Global Spokesperson
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    18. Blyth

    18. LG Household & Healthcare

    2. Colgate

    41. Helen of Troy Limited

    16. Young Living
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    American Crew Expands Hair Care Range

    The Fragrance Foundation Celebrates Fragrance Day

    China To End Animal Testing for Imported 'Ordinary' Cosmetics

    Inolex Appoints VP Marketing

    Croda International Acquires Alban Muller
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Cococare Appoints First Woman President

    Arm & Hammer Unveils Foot Wipes

    American Crew Expands Hair Care Range

    Erno Laszlo Taps Carina Lau as Global Spokesperson

    Guerlain Supports Women, Bees
    Lab Equipment
    Mixing
    Packaging
    Testing

    Ross Highlights Triple Shaft Mixers

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    QRS (Quality Resourcing Services)

    Croda

    BotanicalsPlus

    Jeen International

    Sabinsa Cosmetics, a division of Sabinsa Corporation
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Millennial Man

    Sebastian Professional rolls out a grooming line designed for younger consumers.

    Millennial Man
    Millennial Man
    The Smoother
    Millennial Man
    The Sculptor
    Millennial Man
    The Protector
    Millennial Man
    The Player
    Millennial Man
    The Multitasked
    Millennial Man
    The Hero
    Millennial Man
    The Gent
    Millennial Man
    The Fixer
    Related CONTENT
    • P&G Patents Auto Dish Detergent, Fabric Enhancer
    • The Top 50
    • 30. EDGEWELL
    • 5. Coty
    • The Top 50
    Tom Branna, Editorial Director08.18.19
    All-night drinking, day trading and bitcoin speculation are a young man’s game. Add to that list hairstyling products, says Sebastian International, which has rolled out Seb Man, its first men’s grooming line.
    According to company executives, Seb Man caters to the “multifaceted Millennial and Gen Z man of today who cannot be defined by one descriptor alone.”

    Maybe, but it also helps fuel sales projections when one considers that Gen Z (25.9%) and Millennials (24.5%) represent the biggest population demographics in the US, just in front of Baby Boomers (23.6%), and well ahead of Gen X (15.5%) and Maturists (10.5%), according to 2018 statistics from Mashable.
               
    “Seb Man is the first male brand within the Coty Professional Division,” explained Coty’s Jean Blazey. “The brand recognized that male beauty category is growing worldwide and hair is what men spend the most on.”

    According to Blazey, the male hair care business is forecasted to grow at a constant 3.6% CAGR ahead of the overall hair care category, in the 2015-2020 period.

    The Seb Man line, available on Amazon.com and at Supercuts salons, includes four hair care products, three grooming products and five styling products.

    Hair care options include:
    • The Multi-Tasker, a 3-in-1 hair, beard and body wash ($14.50);
    • The Smoother, a rinse-out conditioner that adds moisture and manageability ($8.45);
    • The Purist, an anti-dandruff shampoo with zinc pyrithione ($14.50); and
    • The Cooler, a leave-in tonic that provides a stimulating and cooling sensation that is said to bring definition and a denser feeling to hair ($40).

    Grooming options are:
    • The Gent, a moisturizing and cooling aftershave soothing balm to help calm and hydrate skin ($18);
    • The Protector, a smooth shaving gel for easy handling and distribution ($18); and
    • The Groom, a hair and beard oil that contains a blend of grapeseed, jojoba, almond and argan oil for controlled definition and shine.
               
    Styling products are:
    • The Hero, a liquid wax with high hold and shine ($19.50);
    • The Sculptor, a mineral clay with matte finish and long-lasting hold and texture ($18);
    • The Dandy, a light-holding pomade that imparts a shiny, polished finish ($18);
    • The Player, a medium hold gel that provides control, yet is easy to distribute throughout the hair ($18); and
    • The Fixer, a reworkable hairspray with high hold and up to 24 hour anti-humidity control ($18).

    All of the formulas contain guarana, which is said to provide a natural source of power, energy and stamina, according to Sebastian.

    “The plant is also known to help prevent hair loss, and provide strength and vitality to the hair and scalp,” explained Blazey, who added that the hero products in the line are The Multi-Tasker for hair care, The Gent for grooming and The Dandy for styling.

    Men’s grooming has been a growth opportunity for decades, as marketers big and small have made small and big bets on the category, with varying degrees of success. Procter & Gamble purchased The Art of Shaving back in 2009. And more recently, more multinationals are making those billion-dollar bets. Unilever spent $1.5 billion to acquire Dollar Shave Club in 2016. Earlier this year, Edgewell acquired Harry’s for nearly $1.4 billion. According to NPD Group, sales of men’s skin care products rose 7% last year to $122 million.

    As more men feel confident enough to express themselves, the time is right for a new line of grooming products. Blazey contends Seb Man is one of the first men’s grooming lines to recognize the shift in what it means to be a man and empowers men looking to break free from one-dimensional stereotypes.

    “The products are designed with an inclusive view of masculinity, empowering any man to invent a look that reflects how he chooses to define himself at any given moment,” she said.
    Seb Man is available online at Amazon.com and www.sebastianprofessional.com
     
     
    Related Searches
    • distribution
    • amazon
    • conditioner
    • anti
    Suggested For You
    P&G Patents Auto Dish Detergent, Fabric Enhancer P&G Patents Auto Dish Detergent, Fabric Enhancer
    The Top 50 The Top 50
    30. EDGEWELL 30. EDGEWELL
    5. Coty 5. Coty
    The Top 50 The Top 50
    P&G Patents Film To Treat Wrinkles and Texture P&G Patents Film To Treat Wrinkles and Texture
    Coty Announces Turnaround Plan Coty Announces Turnaround Plan
    Cleaner Products Cleaner Future Summit Draws a Crowd Cleaner Products Cleaner Future Summit Draws a Crowd
    Harry’s Acquired by Edgewell Personal Care Harry’s Acquired by Edgewell Personal Care
    P&G Reports Slight Gain in Fiscal Q3 Sales P&G Reports Slight Gain in Fiscal Q3 Sales
    Foam Cleaning Product, Auto Dish Detergent Patented by P&G Foam Cleaning Product, Auto Dish Detergent Patented by P&G
    Dentifrice with Improved Fluoride Uptake Dentifrice with Improved Fluoride Uptake
    Edgewell To Acquire Harry Edgewell To Acquire Harry's
    US Q1 Prestige Beauty: Softer Results US Q1 Prestige Beauty: Softer Results
    JAB Grabs Control of Coty JAB Grabs Control of Coty

    Related Online Exclusives

    • Hair Care | Surfactants
      American Crew Expands Hair Care Range

      American Crew Expands Hair Care Range

      Rolls out an enhanced range of shampoos and a conditioner for men.
      Tom Branna, Editorial Director 03.08.21

    • Household Cleaning | Personal Cleansers | Skin Care
      Pandemic Lifts Cleaning & Personal Care Sales in 2020

      Pandemic Lifts Cleaning & Personal Care Sales in 2020

      IRI/BCG’s Growth Leaders report shows COVID-10 shifts helped CPG industry grow 10.4%.
      Christine Esposito, Managing Editor 03.05.21

    • Color Cosmetics | Hair Care | Skin Care
      L’Oréal’s Committed to Sustainability, Green Chemistry & Circular Economy

      L’Oréal’s Committed to Sustainability, Green Chemistry & Circular Economy

      World’s biggest beauty company highlights innovation at first Transparency Summit.
      Christine Esposito, Managing Editor 03.05.21


    • Packaging | Packaging | Skin Care
      A Tube Ready for Prime Time

      A Tube Ready for Prime Time

      Certified B Corp company Eco Lips unveils a sustainable lip balm tube made entirely from plants.
      Christine Esposito, Managing Editor 03.02.21

    • Skin Care
      Shelf Present

      Shelf Present

      Paula’s Choice has entered Sephora–the biggest retail expansion to date for this digital-first skin care brand that's been growing since its debut in 1995.
      Christine Esposito, Managing Editor 02.26.21

    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Pigments | Preservatives | Skin Care
      Are Chemists the Rock Stars of Beauty?

      Are Chemists the Rock Stars of Beauty?

      With an emphasis on efficacy, cosmetic chemists have moved to center stage in the industry.
      Tom Branna, Editorial Director 02.25.21


    • Color Cosmetics | Skin Care
      Planting Roots

      Planting Roots

      As it embarks on its third year selling products in North America, Sinan Tuna shares details on Farmasi’s expansion plans and new products.
      Christine Esposito, Managing Editor 02.22.21

    • Color Cosmetics | Fine Fragrance | Hair Care
      State of the Beauty Industry, Part II

      State of the Beauty Industry, Part II

      Wellness, stress-relief and clean beauty are in focus during the pandemic, say CEW speakers.
      Nancy Jeffries , Contributing Editor 02.22.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Pigments | Skin Care
      Formulating for Inclusion

      Formulating for Inclusion

      Beauty suppliers and marketers, and dermatologists call for more products that meet the needs of Black consumers in this NYSCC webinar.
      Tom Branna, Editorial Director 02.19.21


    • Hair Care | Skin Care
      Infusing Wellness into a Superfood Supplement for Men

      Infusing Wellness into a Superfood Supplement for Men

      Scotch Porter’s Calvin Quallis discusses the importance of holistic wellness and his goal to help men lead healthier lifestyles.
      Charles Sternberg, Assistant Editor 02.18.21

    • Skin Care
      What To Expect…

      What To Expect…

      The INCI label explains what’s inside the formulation. Codex Beauty Labs says its new Efficacy Panel speaks to product performance.
      Christine Esposito, Managing Editor 02.18.21

    • Functional Ingredients | OTC/Medicated
      Pain Relief as Easy as C-B-D

      Pain Relief as Easy as C-B-D

      Nextraction has created an acidic cannabinoid lotion that provides topical pain relief.
      Tom Branna, Editorial Director 02.17.21


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      State of the Beauty Industry, Part I

      State of the Beauty Industry, Part I

      Technology helps marketers connect with consumers and track segment winners, insist analysts at CEW event.
      Nancy Jeffries, Contributing Editor 02.16.21

    • Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care | Polymers | Surfactants
      The Future of Cleaning

      The Future of Cleaning

      The American Cleaning Institute looks at home cleaning during and after the pandemic.
      Christine Esposito, Managing Editor 02.10.21

    • Functional Ingredients | Laundry Care | Surfactants
      Cleaner Clothes, Cleaner Planet

      Cleaner Clothes, Cleaner Planet

      Consumer concerns about cleaning provide a boost to laundry results at Seventh Generation.
      Tom Branna, Editorial Director 02.07.21

    Trending
    • Sunscreen On The Spot
    • BASF Achieves Palm Oil Commitment For 2020
    • When The FTC Comes Calling...
    • L'Oréal Appoints Two To Executive Committee
    • Formulating Liquid Laundry Detergents
    Breaking News
    • Cococare Appoints First Woman President
    • Ross Highlights Triple Shaft Mixers
    • Arm & Hammer Unveils Foot Wipes
    • Batiste Rolls Out Wonder Woman Dry Shampoo
    • Erno Laszlo Taps Carina Lau as Global Spokesperson
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • ACI Is Front & Center During the Pandemic
    • Rise… Then Shine
    • Making Up for Lost Time
    • All’s Well with Wellness
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Diets High In Fructose Could Cause Immune System Damage
    Nestlé Acquires Premium Water Brand Essentia
    Kaneka Probiotics Announces Launch of L. plantarum DR7
    Coatings World

    Latest Breaking News From Coatings World

    Sherwin-Williams Announces Resignation of President, COO
    Ashland Completes Expansion, Relocation of Viatel Bioresorbable Polymers Manufacturing Facility
    Evonik Receives Sustainability Award from EcoVadis
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FDA OKs First OTC Home Molecular COVID-19 Test
    FDA Approves Second Sight's Argus 2s Retinal Prosthesis
    Cross Border Venture Financing Rose in Final Quarter of 2020
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Sharp Appoints EU Qualified Person
    Baxter Biopharma Solutions Enters Sterile Manufacturing Agreement for Novavax’ COVID-19 Vaccine
    Metrics Contract Services Completes Russian Regulatory Inspection
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    It's International Women's Day—But What Does That Mean?
    e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection
    Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More
    Happi

    Latest Breaking News From Happi

    Cococare Appoints First Woman President
    Ross Highlights Triple Shaft Mixers
    Arm & Hammer Unveils Foot Wipes
    Ink World

    Latest Breaking News From Ink World

    Capital Printing Invests in 2nd Komori Press
    Arna Marketing Adds Canon’s ProStream, VarioPRINT iX Production Inkjet Presses
    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Xeikon details upcoming Xeikon Café TV seminars
    Resource Label Group acquires New England Label
    UV+EB-cured products rated 'easier to recycle'
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Arm & Hammer Launches Foot Wipes
    Kimberly-Clark Names Chief Research and Development Officer
    FPInnovations Develops Biodegradable Mask
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Australia Clears Conformis' iTotal PS Knee Replacement System
    Colfax Decides to Divide Its Businesses
    Stryker Corp.'s 2020 Sales Slip 3.6 Percent
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research
    Wearable Patch Market to Reach $27.8 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login