• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    ACI Is Front & Center During the Pandemic

    Sun Care Market Set to Rebound in 2021 as Travel Returns

    Making Up for Lost Time

    All’s Well with Wellness

    Help for Indies
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Indie Beauty Innovators Wanted

    Cosmetic Chemists Seek Mentors

    L'Oréal Appoints Two to Executive Committee

    Dr. Sheffield’s Adds New Toothpaste Flavors

    First Two Hand Sanitizers Are Certified by Green Seal
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    8. LVMH

    25. Inter Parfums

    39. Spartan Chemical Company

    31. Markwins Beauty Brands

    11. Clorox
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    The Fragrance Foundation Celebrates Fragrance Day

    China To End Animal Testing for Imported 'Ordinary' Cosmetics

    Inolex Appoints VP Marketing

    Croda International Acquires Alban Muller

    In Pursuit of Perfection
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Indie Beauty Innovators Wanted

    Cosmetic Chemists Seek Mentors

    L'Oréal Appoints Two to Executive Committee

    Pandemic Lifts Cleaning & Personal Care Sales in 2020

    Dr. Sheffield’s Adds New Toothpaste Flavors
    Lab Equipment
    Mixing
    Packaging
    Testing

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    LipoTrue Inc.

    QRS (Quality Resourcing Services)

    Jeen International

    Praan Naturals

    Vantage Specialty Ingredients
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Scent & AI

    New technologies are changing the face of fragrance, according to presenters at the IFRA Fragrance Forum.

    Scent & AI
    Artificial Intelligence is changing the fragrance industry.
    Scent & AI
    Does rose, developed by other means, still smell as sweet?
    Related CONTENT
    • Puig Introduces AI.LICE
    • Startup Creates AI Sunscreen Assistant
    • The Rise of Artificial Intelligence in Personalized Skin Care
    • Treasuring Textured Hair
    • Winning at Retail
    Imogen Matthews, Correspondent11.22.19
    Artificial intelligence (AI) impacts all areas of our lives and the fragrance industry is no exception. At its ninth Fragrance Forum in London, the International Fragrance Association UK looked at how AI and machine learning (ML) is impacting the fragrance, computer and biotechnology industries and academia.
     

    Harnessing AI 

    “AI is one tool in a toolbox,” stated Dr Alex Wiltschko, senior research scientist for Google Brain, where he leads an olfaction-based machine learning team. 

    He described how Google is using AI across all of its products, such as Google Search, YouTube, Photos, Maps and Gmail, and that it is giving its programs away for free, which are used by organizations, such as ebay and Uber. The idea behind using AI technology and machine learning is to make tasks easier. 

    “AI is the science of making things smart, while machine learning is about teaching computers to learn without having to program in rules,” explained Wiltschko. “Although the technology has been around for a long time, we didn’t have the power and human insights to put it into practice. Now, we can compute human creativity combined with other approaches.” 

    Wiltschko explained that AI and ML have a lot to offer the fragrance industry, but that it should not be viewed as a replacement for human creativity. For example, within the area of molecule adaptation, AI and ML can be used to tweak formulations by identifying molecules that can reduce skin irritation, or to improve biodegradability or as a cheaper alternative to more expensive ingredients. It can also help to break down potential barriers by translating text formulations from one language to another. 

    “By taking raw text, we can refine and tweak it and thereby help perfumer productivity,” he maintained. 
    Furthermore, AI and ML can be used to predict what a substance smells like, add descriptors, such as grass, sweaty, ammonia; and even help measure toxicity. 

    Josh Silverman is CEO of Aromyx, a biotechnology company in the field of digitization of smell and taste. Aromyx uses biological receptors in engineered biosensors to create digital representations of smell sensory data. From a trillion different odors, these receptors work in exactly the same way as the 402 human olfactory receptors that tell us what we are smelling. Aromyx sensors have been used by customers to differentiate between fresh and spoiled lemon juice and to test for malodor differences in recycled versus non-recycled plastics. 

    By using color as a model for olfaction, Silverman explained how the receptors in the eyes are similar to those in the olfactory system and can distinguish a million different colors. 

    “Our hypothesis is that odor/flavor perception can be structured in the same way as color,” he said. 
    An Aromyx app is in development to help standardize the language of fragrance based on algorithms that can help fragrance creators understand subtle differences in interpretation. Dr Silverman’s goal is to make this app public. 

    Givaudan has developed Carto, an AI-powered tool that brings science and technology together for the benefit of its perfumers. 

    “Givaudan is pioneering in the field of digital and analytics applied to the fragrance world,” explained Valerie Drobac, digital innovations manager, Givaudan. “Used to develop new ideas and concepts as well as for ingredients, Carto can help perfumers create a better product.” 

    For example, perfumers can automatically adjust ingredients to maximize the performance of a product. 
     

    Comparing Inter-Species Responses

    Professor Thomas Nowotney, University of Sussex, spoke on the odor object recognition lessons learned from the olfactory system of insects. His research project revealed that olfactory receptors are surprisingly similar across species, despite the fact that insects “smell” through their antennae. His study examined the problem of how humans differentiate between smells at one time, such as coffee and bacon. 

    “It’s similar to the ‘cocktail party problem,’ where there is sound all around but the brain can assimilate it and help us understand individual sounds,” he explained.

    By studying responses in bees, Nowotney could extrapolate information on how bees can differentiate between smells. 

    “We are very excited about this data and are looking at the brain for inspiration for other AI applications.”
     

    Using Scent Makes (self)Driving Safer

    The role of scent in making self-driving cars safer was explored by Dr Dmitrijs Dmitrenko from the Sussex Computer Human (SCHI) Laboratory at the University of Sussex. Currently, audio-visual stimuli are used to alert drivers to dangers, but they are not always effective, maintained Dmitrenko. 

    “Research shows that auditory stimuli can be distracting when driving: 23% of drivers get annoyed by constant auditory alerts and 61% of these will disable them.” 

    He said that the most efficient stimuli are multi-modal. 

    “If smell monitors something in the car that isn’t right, this could be useful,” said Dmitrenko.

    He studied the effects of using scents as alerts, such as notifying the driver if they are driving over the speed limit or are changing lanes without indicating. 

    “When scent is used in connection with other cues, drivers make fewer mistakes. They feel less distracted and more comfortable,” he observed. Another finding suggested that scent delivered to the driver ten seconds before an event helps them feel differently and changes their driving behavior. 

     
    The Future of AI in Fragrance: Friend or Foe?

    The final session brought the panelists together. While recognizing the tremendous benefits AI can bring to fragrance, concerns remain that it could hamper creativity. 

    Will Givaudan ever create a fragrance solely by AI? Drobac was adamant that perfumers will always be involved in the creative process. The rest of the panel members regarded AI not as a threat, but a tool to help perfumers design things better. However, some delegates needed further convincing—their concern is that AI could undermine the customer experience, particularly when engaging with an authentic artisan fragrance experience. 
    Related Searches
    • app
    • biotechnology
    • products
    • suggested
    Related Knowledge Center
    • Fine Fragrance
    • Functional Ingredients
    Suggested For You
    Puig Introduces AI.LICE Puig Introduces AI.LICE
    Startup Creates AI Sunscreen Assistant Startup Creates AI Sunscreen Assistant
    The Rise of Artificial Intelligence in Personalized Skin Care The Rise of Artificial Intelligence in Personalized Skin Care
    Treasuring Textured Hair Treasuring Textured Hair
    Winning at Retail Winning at Retail
    In-Cosmetics In-Cosmetics' Marketing Cosmetics Portal
    YouCam Reveals Halloween Costume Makeup Collection YouCam Reveals Halloween Costume Makeup Collection
    What’s in It for Me? What’s in It for Me?
    Symrise Joins Biodiversity Initiative Symrise Joins Biodiversity Initiative
    Murad Redesigns Website Murad Redesigns Website
    Want Answers? Google It! Want Answers? Google It!
    The Best Man for the Job… The Best Man for the Job…
    Perfect Corp. Launches Perfect Corp. Launches 'YouCam for Web'
    HelloAva Launches Hair Platform HelloAva Launches Hair Platform
    Beauty & The Byte Beauty & The Byte

    Related Online Exclusives

    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Pigments | Preservatives | Skin Care
      Are Chemists the Rock Stars of Beauty?

      Are Chemists the Rock Stars of Beauty?

      With an emphasis on efficacy, cosmetic chemists have moved to center stage in the industry.
      Tom Branna, Editorial Director 02.25.21

    • Color Cosmetics | Fine Fragrance | Hair Care
      State of the Beauty Industry, Part II

      State of the Beauty Industry, Part II

      Wellness, stress-relief and clean beauty are in focus during the pandemic, say CEW speakers.
      Nancy Jeffries , Contributing Editor 02.22.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Pigments | Skin Care
      Formulating for Inclusion

      Formulating for Inclusion

      Beauty suppliers and marketers, and dermatologists call for more products that meet the needs of Black consumers in this NYSCC webinar.
      Tom Branna, Editorial Director 02.19.21


    • Functional Ingredients | OTC/Medicated
      Pain Relief as Easy as C-B-D

      Pain Relief as Easy as C-B-D

      Nextraction has created an acidic cannabinoid lotion that provides topical pain relief.
      Tom Branna, Editorial Director 02.17.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      State of the Beauty Industry, Part I

      State of the Beauty Industry, Part I

      Technology helps marketers connect with consumers and track segment winners, insist analysts at CEW event.
      Nancy Jeffries, Contributing Editor 02.16.21

    • Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care | Polymers | Surfactants
      The Future of Cleaning

      The Future of Cleaning

      The American Cleaning Institute looks at home cleaning during and after the pandemic.
      Christine Esposito, Managing Editor 02.10.21


    • Functional Ingredients | Laundry Care | Surfactants
      Cleaner Clothes, Cleaner Planet

      Cleaner Clothes, Cleaner Planet

      Consumer concerns about cleaning provide a boost to laundry results at Seventh Generation.
      Tom Branna, Editorial Director 02.07.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21

    • Functional Ingredients | Insect Control
      Protecting Skin Against Mosquito-borne Infectious Disease

      Protecting Skin Against Mosquito-borne Infectious Disease

      Low-viscosity silicone oil can repel the insect, says Kao.
      Tom Branna, Editorial Director 12.10.20


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Skin Care | Sun Care
      IBA Offers a Broad Range of Benefits

      IBA Offers a Broad Range of Benefits

      The Independent Beauty Association (formerly ICMAD) provides technical, legal, regulatory and business expertise to its members.
      Tom Branna, Editorial Director 11.22.20

    • Functional Ingredients | Skin Care
      This Brand Is Piping Hot!

      This Brand Is Piping Hot!

      Pipette is making gains in the “clean” baby care space. CEO Daya Fields explains what’s next for this startup, now in its second year.
      Tom Branna, Editorial Director 11.13.20

    • Fine Fragrance | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      Nature & Natura

      Iguatemi Costa details the company's strong commitment to innovate below the 1.5°C threshold.
      Tom Branna, Editorial Director 11.12.20


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      The Eco-Conscious Consumer

      The Eco-Conscious Consumer

      Mintel expert explains how beauty companies can get in her head...and heart.
      Tom Branna, Editorial Director 11.05.20

    • Actives | Functional Ingredients | Skin Care | Sun Care
      Misconceptions About Melanin

      Misconceptions About Melanin

      JLabs webinar focuses on skin treatments, sun care and cancer prevention in the Black community.
      Tom Branna, Editorial Director 11.01.20

    • Functional Ingredients | Household Cleaning | Laundry Care | Surfactants
      EPA Honors Grove Collaborative

      EPA Honors Grove Collaborative

      Co-Founder and CEO Stuart Landesberg on receiving the Safer Choice Award and what's next for his company.
      Tom Branna, Editorial Director 09.24.20

    Trending
    • BASF Achieves Palm Oil Commitment For 2020
    • When The FTC Comes Calling...
    • Coty Partners With LanzaTech To Reduce Its Environmental Impact
    • Formulating Liquid Laundry Detergents
    • China To End Animal Testing For Imported 'Ordinary' Cosmetics
    Breaking News
    • Indie Beauty Innovators Wanted
    • Cosmetic Chemists Seek Mentors
    • L'Oréal Appoints Two to Executive Committee
    • Dr. Sheffield’s Adds New Toothpaste Flavors
    • First Two Hand Sanitizers Are Certified by Green Seal
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • ACI Is Front & Center During the Pandemic
    • Rise… Then Shine
    • Making Up for Lost Time
    • All’s Well with Wellness
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Thymoquinone Inhibits Viral Infection in In Vitro Settings, New Study Finds
    IFT Transitions 2021 Annual Event to Digital Experience
    NY Federal Judge Enters Permanent Injunction Against Dietary Supplement Manufacturer
    Coatings World

    Latest Breaking News From Coatings World

    Sherwin-Williams Announces Resignation of President and COO
    Ashland Completes Expansion and Relocation of Viatel Bioresorbable Polymers Manufacturing Facility
    Evonik Receives Sustainability Award from EcVadis
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cretex CFO Announces Retirement
    New AI-Based Tool Developed for Coronary Artery Analysis, Intervention Planning
    First Reported Use of Pulse Biosciences' CellFX System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    AGC Biologics Expands Cell and Gene Facility in Italy
    Celonic to Boost Cell & Gene Therapy Production
    Pharmaron Acquires Biomanufacturing Site in the UK from AbbVie
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Ulta Beauty Opens in Herald Square
    Elizabeth Arden Taps Sui He as Global Brand Ambassador
    Natura &Co Outperforms the Global Market in Q4 2020
    Happi

    Latest Breaking News From Happi

    Indie Beauty Innovators Wanted
    Cosmetic Chemists Seek Mentors
    L'Oréal Appoints Two to Executive Committee
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Arjobex America welcomes Maggie Naberezny to sales team
    Henkel publishes 30th Sustainability Report
    Avery Dennison Smartrac launches new Circus Pro inlays
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    FPInnovations Develops Biodegradable Mask
    Sani Professional Sanitizing and Disinfecting Products Approved by EPA
    Autefa Solutions Offers Fully Automated Line for Protective Mask Production
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Colfax Decides to Divide Its Businesses
    Stryker Corp.'s 2020 Sales Slip 3.6 Percent
    Bioventus Appoints Managing Director, China and Asia Pacific
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login