• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Help for Indies

    The Future Has Arrived

    Shape It Up

    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Clean Beauty Collective Supports EarthDay.org

    Freckle Pens Are Spot On!

    The Detox Market Partners with Good Face Project

    Peeps X HipDot Is Ready To Hatch

    MAC Cosmetics Launches Cream-to-Powder Foundation
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    16. Clarins

    2. L’Oréal

    29. Menard

    30. Scentsy

    50. Herbalife
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Freckle Pens Are Spot On!

    Are Chemists the Rock Stars of Beauty?

    Sales More Than Double at Madison Reed

    Eucerin Launches Sun Protection Formula

    What You're Reading on Happi.com
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Clean Beauty Collective Supports EarthDay.org

    Freckle Pens Are Spot On!

    Are Chemists the Rock Stars of Beauty?

    The Detox Market Partners with Good Face Project

    Peeps X HipDot Is Ready To Hatch
    Lab Equipment
    Mixing
    Packaging
    Testing

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging

    Estée Lauder Travel Retail's Sustainability Goals

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    LipoTrue Inc.

    Centerchem Inc

    Croda

    Resolute Oil

    Siltech Corporation
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    A Seismic Shift for Beauty

    Things won’t return to normal any time soon, according to results from a new study by HatchBeauty.

    A Seismic Shift for Beauty
    Cash is no longer king. Cashless payments will keep the world spinning, post-coronavirus.
    Related CONTENT
    • What You're Reading on Happi.com
    • HatchBeauty Acquires Duncan Cosmetics
    • Cosphatec Rebrands
    • JD Jojoba Oil Improves Hand Soaps
    • Providing Mental Relief to Shoppers
    Tom Branna, Editorial Director05.01.20
    Only a few months ago, beauty care was all about, well, beauty. Today, there’s more than a twinge of survivalism in even the most elaborate regimens. Take skin care for example. Once face-focused, now, in a world dominated by coronavirus, proper skin care includes long-neglected hand care, too. That’s just one of the findings in Here + Now, Beauty in a post COVID-19 economy, a new research report from HatchBeauty LLC. The study looks at myriad facets of the beauty industry, but no matter where one looks, disruption is the rule. That’s nothing new to HatchBeauty President Preston Bottomy, who noted that his company was founded during The Great Recession and survived through the MERS outbreak of 2012. And yet, this time, he admits, it really is different.
     
    “While both of those events brought fear and uncertainty and had impacts on consumer behavior, to say we’ve seen something like this before would be dismissive of the impact COVID-19 is having globally,” he told Happi. “No single event in recent history has had as profound and immediate of an impact on the consumer mindset.”
     
    Consumers around the world are rethinking their purchasing decisions and this new mindset is sure to have a dramatic impact on when and how they shop and what they buy. Those habits are all detailed in the new report. For example, in a post-COVID-19 world, hand care will increase in importance as more consumers understand the importance of hand washing. Like other industry observers, HatchBeauty analysts predict long-term consumer needs will focus on hand care and hand care products, especially those that offer repairing or healing benefits, as the drying effects of many hand soaps and hand sanitizers disrupt the skin barrier. In fact, there has been a 1,400% increase in hand mask searches since this time last year.
     
    Keeping the focus on hands, the HatchBeauty study predicts that the nail and salon industry may finally undergo a long-anticipated reinvention as consumers rethink hand hygiene, long nails and personal safety. 
     

    Shuttered nail salons must rethink their operations prior to reopening.


    “Consumers returning to their favorite salons and shops will most likely make decisions based on two key things: the desire to put some pampering and self-care back into their routines and the need for reassurance that those services are clean and safe,” he explained. “The businesses that increase their emphasis on luxurious service by adding additional massage time and other add-ons, while reassuring customers they are clean and safe will thrive.”
     
     
    I Don’t Want to Go Out…
     
    Rather than going out for beauty help, more consumers may opt to stay in, as in, inside-out beauty. HatchBeauty notes that the supplement industry reached $123 billion last year, representing 8% year-on-year growth. The long-term outlook for inside-out beauty looks good too, as consumers seek new ways to achieve wellness. Some of the most popular searches have been vitamin C (+101% compared to last year), echinacea (+69%) and elderberry (+124%). According to WebMD, echinacea may activate chemicals in the body that decrease inflammation and elderberry has been linked with reducing flu-like symptoms.  

    In the same vein, more consumers are adopting survivalist tactics, such as stockpiling non-perishable items that are germ free and shelf-stable. For now, it seems, demand for sustainable products will take a back seat product packaging that ensures germ-free, stable products. According to Bottomy, it is going to take some time for the consumer psyche to shake the effects of this global pandemic. 
     
    “While worrying about germs and illness may have been much more common for our grandparents' generation, it is not something most present-day consumers have spent much time or energy on,” he noted.” In the weeks preceding shutdowns, we saw a lot of stockpiling of goods. During the next 3-6 months, we anticipate that will slow as many supply chains move products online and adjust to changing consumer needs. When it comes to the types of products being shopped and the need for efficacy and protection, we believe long-term buying behaviors will be defined by this moment for a minimum of 12-18 months post-pandemic.” 

    As consumers hunker down and focus on self-care, their needs for experiential will give way to the virtual. Also, HatchBeauty predicts that successful brands will infuse community into their product offerings.
     
    “The pandemic will accelerate some emerging trends that were in play before 2020. One of which is the evolution of the retail experience,” observed Bottomy. “It’s hard to imagine a world where a shopping experience isn’t part of everyone’s routine. However, we do believe that the way that experience unfolds is likely to be vastly different and far more forward-thinking than in years past.”
     
    For example, he expects a surge in concierge-type services from here on out. 
     
    “Be it Instacart or Curbside pickup, it’s not likely that consumers are going to willingly abandon the safety or convenience of this experience to go back to wandering aisles with 200 of their closest friends while trying to find toilet paper,” he noted. “Humans are naturally social creatures so while things may change it is unlikely shopping will disappear forever.”
     
    But when consumers do head out to do their thing, there will be plenty of changes. For one, they will be far more comfortable with mobile pay and iPad orders as a supplement to their traditional carts and bags, according to Bottomy. 
     
    “An increased emphasis on cash- and contact-less pay, as well as crowd control in your favorite stores may be the retail experience to which we all return,” he added. 

    How can multinationals and indie beauty brands thrive in this brave new world? Giving back is a start, but it has become a cost of doing business, according to Bottomy, who insists that consumers have come to expect giveback programs from large corporations.
     
    “Indie brands and small businesses still have the hearts of consumers everywhere,” he insisted. “Consumers want to feel good about the money they are spending right now, and knowing they are keeping the brands they love afloat is a big deal. For indie brands, it’s essential to be present, provide givebacks where you can, and add value to the online conversation daily.”
     
    Indie brands are a key component of HatchBeauty’s strategy. Last year, the company expanded to HatchBeauty Brands and includes Found, Naturewell, Kristofer Buckle, Orlando Pia, Nailing Hollywood, Jenna Hip and Chad Kenyon. Bottomy maintains that the principles that fueled business from day one are the same principles that are allowing HatchBeauty to be agile and forward-thinking in the moment. 
     
    “We are passionate about working closely with our retailers to understand the needs of their consumers and quickly turn products that speak to and reflect those insights,” he explained. In the early days of HatchBeauty Brands, we focused on bringing natural and clean products to the mass market. Today, we’ve been able to shift and respond to retailer needs by offering hand sanitizer and soaps to that same market. As we look to the future, we are already altering our 2021 and 2022 product assortments to account for shifts in long-term buying habits that we believe are imminent.”
     
    For the foreseeable future, sanitizers and soaps appear to be the orders of the day.
    Related Searches
    • spending
    • it
    • purchasing
    • world
    Related Knowledge Center
    • Hair Care
    • OTC/Medicated
    • Color Cosmetics
    Suggested For You
    What You What You're Reading on Happi.com
    HatchBeauty Acquires Duncan Cosmetics HatchBeauty Acquires Duncan Cosmetics
    Cosphatec Rebrands Cosphatec Rebrands
    JD Jojoba Oil Improves Hand Soaps JD Jojoba Oil Improves Hand Soaps
    Providing Mental Relief to Shoppers Providing Mental Relief to Shoppers

    Related Online Exclusives

    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Pigments | Preservatives | Skin Care
      Are Chemists the Rock Stars of Beauty?

      Are Chemists the Rock Stars of Beauty?

      With an emphasis on efficacy, cosmetic chemists have moved to center stage in the industry.
      Tom Branna, Editorial Director 02.25.21

    • Color Cosmetics | Skin Care
      Planting Roots

      Planting Roots

      As it embarks on its third year selling products in North America, Sinan Tuna shares details on Farmasi’s expansion plans and new products.
      Christine Esposito, Managing Editor 02.22.21

    • Color Cosmetics | Fine Fragrance | Hair Care
      State of the Beauty Industry, Part II

      State of the Beauty Industry, Part II

      Wellness, stress-relief and clean beauty are in focus during the pandemic, say CEW speakers.
      Nancy Jeffries , Contributing Editor 02.22.21


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Pigments | Skin Care
      Formulating for Inclusion

      Formulating for Inclusion

      Beauty suppliers and marketers, and dermatologists call for more products that meet the needs of Black consumers in this NYSCC webinar.
      Tom Branna, Editorial Director 02.19.21

    • Hair Care | Skin Care
      Infusing Wellness into a Superfood Supplement for Men

      Infusing Wellness into a Superfood Supplement for Men

      Scotch Porter’s Calvin Quallis discusses the importance of holistic wellness and his goal to help men lead healthier lifestyles.
      Charles Sternberg, Assistant Editor 02.18.21

    • Skin Care
      What To Expect…

      What To Expect…

      The INCI label explains what’s inside the formulation. Codex Beauty Labs says its new Efficacy Panel speaks to product performance.
      Christine Esposito, Managing Editor 02.18.21


    • Functional Ingredients | OTC/Medicated
      Pain Relief as Easy as C-B-D

      Pain Relief as Easy as C-B-D

      Nextraction has created an acidic cannabinoid lotion that provides topical pain relief.
      Tom Branna, Editorial Director 02.17.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      State of the Beauty Industry, Part I

      State of the Beauty Industry, Part I

      Technology helps marketers connect with consumers and track segment winners, insist analysts at CEW event.
      Nancy Jeffries, Contributing Editor 02.16.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21


    • Actives | Skin Care
      Olay’s Collagen Push

      Olay’s Collagen Push

      With a formulation designed to deliver the key ingredient where it needs to be, Olay Regenerist rolls out Collagen Peptide24 collection nationwide.
      Christine Esposito, Managing Editor 01.05.21

    • Skin Care
      Better by The Box

      Better by The Box

      Using aromatherapy to treat anxiety led Lauren VanScoy to create Essence One. Now the brand has a new subscription service focused on mental health and beauty.
      Christine Esposito, Managing Editor 01.04.21

    • Hair Care | Personal Cleansers | Skin Care
      Top Formulations of 2020

      Top Formulations of 2020

      What were you making in 2020? Hand sanitizer, of course. But skin and facial care products made the list of the most-accessed formulations.
      Happi Staff 12.30.20


    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      Indie To Indie

      Indie To Indie

      Happi’s monthly “Indie Inc.” feature profiles have enabled founders to speak about their brands and to each other.
      Christine Esposito, Managing Editor 12.29.20

    • Skin Care
      DermaDoctor Adds Direct Sales

      DermaDoctor Adds Direct Sales

      Skin care brand expands its retail strategy.
      Christine Esposito, Managing Editor 12.10.20

    • Actives | Skin Care
      Kicking In

      Kicking In

      Experience in the semiconductor sector spawns a skin care startup that continues to grow its presence in new retail doors.
      Christine Esposito, Managing Editor 12.07.20

    Trending
    • When The FTC Comes Calling...
    • Planting Roots
    • MAC Appoints SVP, Global Marketing
    • Eucerin Launches Sun Protection Formula
    • Formulating Liquid Laundry Detergents
    Breaking News
    • Clean Beauty Collective Supports EarthDay.org
    • Freckle Pens Are Spot On!
    • The Detox Market Partners with Good Face Project
    • Peeps X HipDot Is Ready To Hatch
    • MAC Cosmetics Launches Cream-to-Powder Foundation
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    New FDA Traceability Rule Appears to Omit Dietary Supplement Manufacturers
    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula
    JRF Technology Debuts Elderberry Oral Film Strip
    Coatings World

    Latest Breaking News From Coatings World

    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    OQ Chemicals Increases Carboxylic Acids, Esters Prices
    Sensory Analytics Announces Issuance of Broad New Patent Covering Coating Thickness Measurement
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Japan to Lead APAC Assisted Reproductive Technology Devices Market
    Portescap Slotless Brushless DC Motors Receive ISO 13485 Certification
    FDA Breakthrough Device Designation Given to MI Transcatheter Heart Pump
    Contract Pharma

    Latest Breaking News From Contract Pharma

    High Purity New England Bolsters Biopharma Solutions Services
    AMRI Contributes to Efforts to Increase COVID-19 Vax Supply
    CatSci Opens New Site in UK
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Inahsi Naturals Achieves EU Compliance
    Biden Prioritizes PPP Relief for the Beauty Industry
    Christie Brinkley Joins SBLA Beauty
    Happi

    Latest Breaking News From Happi

    Clean Beauty Collective Supports EarthDay.org
    Freckle Pens Are Spot On!
    The Detox Market Partners with Good Face Project
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Lowe-Martin Adds 2 KODAK NEXFINITY Digital Presses
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    UFlex adds capacity in packaging films
    CEC expands into labels and packaging with Heidelberg
    ABG delivers Digicon Series 3 to UK printer
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Forbes Ranks Rockline Among Best U.S. Employers
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    NuVasive Nabs Simplify Medical for $150M
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    RFID Locks Market to Reach $9.93 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login