Marine Escande and Mercedes Bender, Kantar05.03.20
With 20% sales growth in the last five years, the $24 billion US skin care market has been propelled forward by the emergence of new and innovative trends, driven by up-and-coming brands. Among these are Glossier, which is now an established billion-dollar business, and Kylie Cosmetics which was valued at $900 million in 2019. The ability to identify the trends that are most likely to disrupt the market in the future can be a game-changer for established brands—and the sector as a whole.
Some big players will seek to acquire smaller brands in order to le
Some big players will seek to acquire smaller brands in order to le
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