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    Online Exclusives

    What YOU'RE Reading...

    The most-viewed feature articles, online exclusives, formulas and more on Happi.com last month.

    What YOU
    Happi Staff05.05.20
    Here in New Jersey, April didn't just bring showers, it brought a continuation of shelter-in-place orders for non-essential workers. As a result, Happi’s online traffic soared last month and we expect it to continuing climbing as Summer approaches and the work-from-home mandates extend to June for many parts of the country. Even as restrictions ease around the world, more people are visiting Happi.com than ever before. Here’s the most popular content on Happi.com during the month of April.
     
     
    Formulary
    As one might suspect, interest in hand sanitizers has never been greater. In fact, this formula, published in April, received more than 5,000 views last month. Here are the most sought-after formulas from April 1-30:

    Hand Sanitizing Gel

    Alcohol-Free Foaming Hand Sanitizer

    Slick Glyerin Shave Soap

    Moisturizing Hand Sanitizer

    Lip Gloss

     
     
    Feature Articles
    Detergent industry expert Shoaib Arif published the most widely-read articles in the history of the magazine. We’ll have another Arif opus in an upcoming issue of Happi, but until then here’s his most popular works last month.

    Formulating Liquid Laundry Detergents

    Formulating Manual Dishwash Detergents

    The Formulation Basics for Personal Cleansers

    More Than Melanin

    Demand and Supply



    Online Exclusives
    Melissa Meisel’s online exclusive on Young Living was the most popular online feature article last month.

    The Good Life
     
    The Beauty of Glutathione

    Hot Topics in Skin Care

    FDA Warning Letters Address Coronavirus Claims

    Put It in Paper


     
    Breaking News
    The coronavirus pandemic brought out the good in corporate America. Colgate’s soap bar donation earned the most hits in the breaking news section.
     
    Colgate To Donate 25 Million Soap Bars

    Momentive Fills Executive Positions

    Dove Responds to COVID-19 Crisis

    Sally Beauty Closes Shop

    Old Spice Launches Hair Thickening System



    Expert's Opinion
    No doubt about it, cortisol levels are rising during coronavirus. No wonder, then, that how stress affects the scalp was the No. 1 expert opinion last month.

    How Stress Can Affect Your Scalp

    Salt or Sugar? What's Best for Scrubs?

    To Suds or Not to Suds?

    How To Start Your Own Beauty Line

    Cosmetics & COVID-19


    Happi TV
    Nothing on the tube? Turn to HappiTV! Indie beauty may be taking a beating right now, but the segment is sure to bounce back when coronavirus abates.

    The Beauty of Indie Beauty

    Jeen Develops Novel Hand Sanitizer

    Personalized Beauty Summit

    In the Pink

    The Skin Whitening & Bleaching Epidemic


    Podcasts
    Skin problems don't go away during a pandemic. Our podcast with Dr. Aanand Geria was the most listened to podcast last month. 

    The Doctor's Opinion: Aanand Geria, MD

    Listen to the Leaders: Melissa Hockstad, American Cleaning Institute

    Listen to the Leaders: Steve Caldeira, Household and Commercial Products Association

    The Indie Interview: Jim Beckman, MD of Theraderm Skin Care

    The Happi Podcast: Karen Doskow, Kline Group


    Infographics
    A picture is worth more than 1,000 words, right? That's bad news for newswriters, but great for infographics. An infographic created by the Household and Commerical Products Association on cleaners that are effective against COVID-19 garnered the most visits, but the top three most-viewed infographics were coronavirus-related.

    What Cleaners Work vs. COVID-19?

    Beauty in the Time of COVID-19

    Critical Supplies Run Low During COVID-19 Pandemic

    W
    hat's in Your Cosmetics?

    C
    BD in Skin Care

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    • Packaging | Packaging | Skin Care
      A Tube Ready for Prime Time

      A Tube Ready for Prime Time

      Certified B Corp company Eco Lips unveils a sustainable lip balm tube made entirely from plants.
      Christine Esposito, Managing Editor 03.02.21

    • Skin Care
      Shelf Present

      Shelf Present

      Paula’s Choice has entered Sephora–the biggest retail expansion to date for this digital-first skin care brand that's been growing since its debut in 1995.
      Christine Esposito, Managing Editor 02.26.21

    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Pigments | Preservatives | Skin Care
      Are Chemists the Rock Stars of Beauty?

      Are Chemists the Rock Stars of Beauty?

      With an emphasis on efficacy, cosmetic chemists have moved to center stage in the industry.
      Tom Branna, Editorial Director 02.25.21


    • Color Cosmetics | Skin Care
      Planting Roots

      Planting Roots

      As it embarks on its third year selling products in North America, Sinan Tuna shares details on Farmasi’s expansion plans and new products.
      Christine Esposito, Managing Editor 02.22.21

    • Color Cosmetics | Fine Fragrance | Hair Care
      State of the Beauty Industry, Part II

      State of the Beauty Industry, Part II

      Wellness, stress-relief and clean beauty are in focus during the pandemic, say CEW speakers.
      Nancy Jeffries , Contributing Editor 02.22.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Pigments | Skin Care
      Formulating for Inclusion

      Formulating for Inclusion

      Beauty suppliers and marketers, and dermatologists call for more products that meet the needs of Black consumers in this NYSCC webinar.
      Tom Branna, Editorial Director 02.19.21


    • Hair Care | Skin Care
      Infusing Wellness into a Superfood Supplement for Men

      Infusing Wellness into a Superfood Supplement for Men

      Scotch Porter’s Calvin Quallis discusses the importance of holistic wellness and his goal to help men lead healthier lifestyles.
      Charles Sternberg, Assistant Editor 02.18.21

    • Skin Care
      What To Expect…

      What To Expect…

      The INCI label explains what’s inside the formulation. Codex Beauty Labs says its new Efficacy Panel speaks to product performance.
      Christine Esposito, Managing Editor 02.18.21

    • Functional Ingredients | OTC/Medicated
      Pain Relief as Easy as C-B-D

      Pain Relief as Easy as C-B-D

      Nextraction has created an acidic cannabinoid lotion that provides topical pain relief.
      Tom Branna, Editorial Director 02.17.21


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      State of the Beauty Industry, Part I

      State of the Beauty Industry, Part I

      Technology helps marketers connect with consumers and track segment winners, insist analysts at CEW event.
      Nancy Jeffries, Contributing Editor 02.16.21

    • Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care | Polymers | Surfactants
      The Future of Cleaning

      The Future of Cleaning

      The American Cleaning Institute looks at home cleaning during and after the pandemic.
      Christine Esposito, Managing Editor 02.10.21

    • Functional Ingredients | Laundry Care | Surfactants
      Cleaner Clothes, Cleaner Planet

      Cleaner Clothes, Cleaner Planet

      Consumer concerns about cleaning provide a boost to laundry results at Seventh Generation.
      Tom Branna, Editorial Director 02.07.21


    • AP/Deo | Oral Care | Personal Cleansers
      More Than a Mouthful

      More Than a Mouthful

      Hello Products expands in the personal care space while maintaining its friendly, design-centric approach.
      Christine Esposito, Managing Editor 02.03.21

    • Disinfectants | Household Cleaning
      Cars & COVID-19

      Cars & COVID-19

      From family road trips to ride-sharing, cars can be dirty, germy places—COVID-19 notwithstanding. Brands are taking action to address concerns and unmet needs.
      Christine Esposito, Managing Editor 01.26.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21

    Trending
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    Breaking News
    • Croda International Acquires Alban Muller
    • Givaudan Active Beauty Launches Omegablue
    • Sozio Acquires Scentessence
    • Cocokind Adds More Information on Packaging
    • Sustainable Cosmetics Summit is Online in June
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
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