Happi Staff05.05.20
Here in New Jersey, April didn't just bring showers, it brought a continuation of shelter-in-place orders for non-essential workers. As a result, Happi’s online traffic soared last month and we expect it to continuing climbing as Summer approaches and the work-from-home mandates extend to June for many parts of the country. Even as restrictions ease around the world, more people are visiting Happi.com than ever before. Here’s the most popular content on Happi.com during the month of April.
Formulary
As one might suspect, interest in hand sanitizers has never been greater. In fact, this formula, published in April, received more than 5,000 views last month. Here are the most sought-after formulas from April 1-30:
Hand Sanitizing Gel
Alcohol-Free Foaming Hand Sanitizer
Slick Glyerin Shave Soap
Moisturizing Hand Sanitizer
Lip Gloss
Feature Articles
Detergent industry expert Shoaib Arif published the most widely-read articles in the history of the magazine. We’ll have another Arif opus in an upcoming issue of Happi, but until then here’s his most popular works last month.
Formulating Liquid Laundry Detergents
Formulating Manual Dishwash Detergents
The Formulation Basics for Personal Cleansers
More Than Melanin
Demand and Supply
Online Exclusives
Melissa Meisel’s online exclusive on Young Living was the most popular online feature article last month.
The Good Life
The Beauty of Glutathione
Hot Topics in Skin Care
FDA Warning Letters Address Coronavirus Claims
Put It in Paper
Breaking News
The coronavirus pandemic brought out the good in corporate America. Colgate’s soap bar donation earned the most hits in the breaking news section.
Colgate To Donate 25 Million Soap Bars
Momentive Fills Executive Positions
Dove Responds to COVID-19 Crisis
Sally Beauty Closes Shop
Old Spice Launches Hair Thickening System
Expert's Opinion
No doubt about it, cortisol levels are rising during coronavirus. No wonder, then, that how stress affects the scalp was the No. 1 expert opinion last month.
How Stress Can Affect Your Scalp
Salt or Sugar? What's Best for Scrubs?
To Suds or Not to Suds?
How To Start Your Own Beauty Line
Cosmetics & COVID-19
Happi TV
Nothing on the tube? Turn to HappiTV! Indie beauty may be taking a beating right now, but the segment is sure to bounce back when coronavirus abates.
The Beauty of Indie Beauty
Jeen Develops Novel Hand Sanitizer
Personalized Beauty Summit
In the Pink
The Skin Whitening & Bleaching Epidemic
Podcasts
Skin problems don't go away during a pandemic. Our podcast with Dr. Aanand Geria was the most listened to podcast last month.
The Doctor's Opinion: Aanand Geria, MD
Listen to the Leaders: Melissa Hockstad, American Cleaning Institute
Listen to the Leaders: Steve Caldeira, Household and Commercial Products Association
The Indie Interview: Jim Beckman, MD of Theraderm Skin Care
The Happi Podcast: Karen Doskow, Kline Group
Infographics
A picture is worth more than 1,000 words, right? That's bad news for newswriters, but great for infographics. An infographic created by the Household and Commerical Products Association on cleaners that are effective against COVID-19 garnered the most visits, but the top three most-viewed infographics were coronavirus-related.
What Cleaners Work vs. COVID-19?
Beauty in the Time of COVID-19
Critical Supplies Run Low During COVID-19 Pandemic
What's in Your Cosmetics?
CBD in Skin Care
Formulary
As one might suspect, interest in hand sanitizers has never been greater. In fact, this formula, published in April, received more than 5,000 views last month. Here are the most sought-after formulas from April 1-30:
Hand Sanitizing Gel
Alcohol-Free Foaming Hand Sanitizer
Slick Glyerin Shave Soap
Moisturizing Hand Sanitizer
Lip Gloss
Feature Articles
Detergent industry expert Shoaib Arif published the most widely-read articles in the history of the magazine. We’ll have another Arif opus in an upcoming issue of Happi, but until then here’s his most popular works last month.
Formulating Liquid Laundry Detergents
Formulating Manual Dishwash Detergents
The Formulation Basics for Personal Cleansers
More Than Melanin
Demand and Supply
Online Exclusives
Melissa Meisel’s online exclusive on Young Living was the most popular online feature article last month.
The Good Life
The Beauty of Glutathione
Hot Topics in Skin Care
FDA Warning Letters Address Coronavirus Claims
Put It in Paper
Breaking News
The coronavirus pandemic brought out the good in corporate America. Colgate’s soap bar donation earned the most hits in the breaking news section.
Colgate To Donate 25 Million Soap Bars
Momentive Fills Executive Positions
Dove Responds to COVID-19 Crisis
Sally Beauty Closes Shop
Old Spice Launches Hair Thickening System
Expert's Opinion
No doubt about it, cortisol levels are rising during coronavirus. No wonder, then, that how stress affects the scalp was the No. 1 expert opinion last month.
How Stress Can Affect Your Scalp
Salt or Sugar? What's Best for Scrubs?
To Suds or Not to Suds?
How To Start Your Own Beauty Line
Cosmetics & COVID-19
Happi TV
Nothing on the tube? Turn to HappiTV! Indie beauty may be taking a beating right now, but the segment is sure to bounce back when coronavirus abates.
The Beauty of Indie Beauty
Jeen Develops Novel Hand Sanitizer
Personalized Beauty Summit
In the Pink
The Skin Whitening & Bleaching Epidemic
Podcasts
Skin problems don't go away during a pandemic. Our podcast with Dr. Aanand Geria was the most listened to podcast last month.
The Doctor's Opinion: Aanand Geria, MD
Listen to the Leaders: Melissa Hockstad, American Cleaning Institute
Listen to the Leaders: Steve Caldeira, Household and Commercial Products Association
The Indie Interview: Jim Beckman, MD of Theraderm Skin Care
The Happi Podcast: Karen Doskow, Kline Group
Infographics
A picture is worth more than 1,000 words, right? That's bad news for newswriters, but great for infographics. An infographic created by the Household and Commerical Products Association on cleaners that are effective against COVID-19 garnered the most visits, but the top three most-viewed infographics were coronavirus-related.
What Cleaners Work vs. COVID-19?
Beauty in the Time of COVID-19
Critical Supplies Run Low During COVID-19 Pandemic
What's in Your Cosmetics?
CBD in Skin Care
