Here in New Jersey, April didn't just bring showers, it brought a continuation of shelter-in-place orders for non-essential workers. As a result, Happi’s online traffic soared last month and we expect it to continuing climbing as Summer approaches and the work-from-home mandates extend to June for many parts of the country. Even as restrictions ease around the world, more people are visiting Happi.com than ever before. Here’s the most popular content on Happi.com during the month of April.
 
 
Formulary
As one might suspect, interest in hand sanitizers has never been greater. In fact, this formula, published in April, received more than 5,000 views last month. Here are the most sought-after formulas from April 1-30:

Hand Sanitizing Gel

Alcohol-Free Foaming Hand Sanitizer

Slick Glyerin Shave Soap

Moisturizing Hand Sanitizer

Lip Gloss

 
 
Feature Articles
Detergent industry expert Shoaib Arif published the most widely-read articles in the history of the magazine. We’ll have another Arif opus in an upcoming issue of Happi, but until then here’s his most popular works last month.

Formulating Liquid Laundry Detergents

Formulating Manual Dishwash Detergents

The Formulation Basics for Personal Cleansers

More Than Melanin

Demand and Supply



Online Exclusives
Melissa Meisel’s online exclusive on Young Living was the most popular online feature article last month.

The Good Life
 
The Beauty of Glutathione

Hot Topics in Skin Care

FDA Warning Letters Address Coronavirus Claims

Put It in Paper


 
Breaking News
The coronavirus pandemic brought out the good in corporate America. Colgate’s soap bar donation earned the most hits in the breaking news section.
 
Colgate To Donate 25 Million Soap Bars

Momentive Fills Executive Positions

Dove Responds to COVID-19 Crisis

Sally Beauty Closes Shop

Old Spice Launches Hair Thickening System



Expert's Opinion
No doubt about it, cortisol levels are rising during coronavirus. No wonder, then, that how stress affects the scalp was the No. 1 expert opinion last month.

How Stress Can Affect Your Scalp

Salt or Sugar? What's Best for Scrubs?

To Suds or Not to Suds?

How To Start Your Own Beauty Line

Cosmetics & COVID-19


Happi TV
Nothing on the tube? Turn to HappiTV! Indie beauty may be taking a beating right now, but the segment is sure to bounce back when coronavirus abates.

The Beauty of Indie Beauty

Jeen Develops Novel Hand Sanitizer

Personalized Beauty Summit

In the Pink

The Skin Whitening & Bleaching Epidemic


Podcasts
Skin problems don't go away during a pandemic. Our podcast with Dr. Aanand Geria was the most listened to podcast last month. 

The Doctor's Opinion: Aanand Geria, MD

Listen to the Leaders: Melissa Hockstad, American Cleaning Institute

Listen to the Leaders: Steve Caldeira, Household and Commercial Products Association

The Indie Interview: Jim Beckman, MD of Theraderm Skin Care

The Happi Podcast: Karen Doskow, Kline Group


Infographics
A picture is worth more than 1,000 words, right? That's bad news for newswriters, but great for infographics. An infographic created by the Household and Commerical Products Association on cleaners that are effective against COVID-19 garnered the most visits, but the top three most-viewed infographics were coronavirus-related.

What Cleaners Work vs. COVID-19?

Beauty in the Time of COVID-19

Critical Supplies Run Low During COVID-19 Pandemic

What's in Your Cosmetics?

CBD in Skin Care