• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Help for Indies

    The Future Has Arrived

    Shape It Up

    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    ACI Urges Senate to Approve Regan as EPA Administrator

    Estée Lauder Signs Actress Ana de Armas

    GUM Recalls Oral Spray

    Sephora To Open More Stores in 2021

    Clean Beauty Collective Supports Earth Day Initiative
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    32. Blyth

    16. Young Living

    10. JohnsonDiversey

    27. McBride

    21. Clarins
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Freckle Pens Are Spot On!

    Are Chemists the Rock Stars of Beauty?

    Sales More Than Double at Madison Reed

    Eucerin Launches Sun Protection Formula

    What You're Reading on Happi.com
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    ACI Urges Senate to Approve Regan as EPA Administrator

    Estée Lauder Signs Actress Ana de Armas

    Shelf Present

    GUM Recalls Oral Spray

    Sephora To Open More Stores in 2021
    Lab Equipment
    Mixing
    Packaging
    Testing

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging

    Estée Lauder Travel Retail's Sustainability Goals

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Jeen International

    Ashland

    Croda

    Resolute Oil

    Aptar Beauty + Home
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Clean in Place with Truman's

    When it comes to caring for their homes, Truman’s has what consumers want while they wait out coronavirus.

    Clean in Place with Truman
    Trumans' Co-Founders Jon Bostock, left, and Alex Reed.
    Clean in Place with Truman
    The starter kit that started it all.
    Clean in Place with Truman
    Trumans newest cleaning concepts for clothes, dishes and toilets.
    Related CONTENT
    • A Clean Commitment
    • Univar & Arylessence Ink Distribution Agreement
    • Cleaning Up in Home Care
    Tom Branna, Editorial Director05.25.20
    Truman’s customers never run out to the store when they run out of products. The home cleaning product marketer’s products are only available online at www.Trumans.com; as a result, Truman’s is posting triple-digit gains as consumers in many parts of the US are still sheltering-in-place. According to Co-Founder Alex Reed, the brand has great customer retention and new organic demand from people looking for products that are shipped to home for free.
     
    “We've seen a surge in interest from customers, as people have become more attuned to cleaning in recent weeks,” he explained. “In the past month, we’ve hired extra customer service workers and also created a text messaging customer service system, so people can reach out that way, too.”
     
    Obviously, consumers appreciate the ease and safety of shopping from home, but Truman’s also got a lift from product shortages in the early days and weeks during the pandemic.
     
    “We've seen an increase, too, in people purchasing our subscription plans as they face bare shelves at stores,” explained Reed.
     
    As lockdowns get lifted and store shelves restocked, Truman’s is moving on with three new household cleaning products for laundry, dishes and toilets. 
     
    Get a Load of This is billed as a zero-waste laundry bar with no so-called toxins, artificial scents or dyes. It handles all laundry types and works just like unit dose formulas. Your Dish Is My Command dishwasher bars offer a spot-free shine without any synthetic fragrances or colors. Both formulas are priced 30 bars for $14.50 or $9 as part of the company’s home care membership bundle. Finally, Reporting for Doodie toilet bars keep harmful bacteria at bay with a weekly application. Six bars cost $9.50 or $6 as part of the company’s home care membership bundle.
     
    The launch builds on the company’s success during the past year with its line of spray cleaners, which use refillable bottles and concentrates **(See XXX). 
    With tens of thousands of customers, the company last fall raised $5 million investment round targeting expansion, which helped quicken the development of these products. Each uses a proprietary antimicrobial technology that provides a deep clean, and like Truman’s spray cleaners, they ship directly to customers’ doorsteps in fully recyclable and compostable packaging.
     
    According to Reed, a couple of issues drove interest in these categories; one is the complete brand fragmentation.
     
    “Why does Tide only make detergent? We saw the opportunity to bring the consistent message, and value via one brand with sustainable packaging,” he explained. “Concentrated pods are inefficiently packaged for the shelf. Even the pods are in plastic jugs. This is an innovation that is ecommerce-, not shelf-first.”
     
    According to Reed, since its inception, Truman’s has been focused on simplifying cleaning and making it more environmentally friendly. He said that the market leaders annually ship five billion pounds of single-use plastic bottles containing solutions that are 98% water, which is heavy and expensive to ship. Products are shipped in post-consumer recycled packaging. Now, Truman’s is reviewing more categories for entry later in 2020.
     
    “We see cleaning through a broad lens (whereas) typical cleaners are fragmented,” explained Reed. “We are trying to reduce toxicity, alleviate the shipping burden and connect with the customer.”
     
    The impetus for the new products came from customer inquiries. Consumers were asking questions about what products to use to safely clean a variety of surfaces; since Truman’s focus is making it easier to clean any surface, extending the brand was a no-brainer. 
     
    “We interact with our customers every day,” explained Reed, who noted that 60-70% of Truman’s clientele are in the 25-44 age group. Furthermore, 35% of customers are men—proof that guys are actually doing some cleaning…especially in single-person households.
     
    All Truman’s ingredients are sourced from the EPA’s Safer Choice list and ingredient information is available on Truman’s website. All Truman’s products are cleaners, not disinfectants. 
     
    “We say clean it first and then kill it,” explained Reed. “By cleaning surfaces you can combat germs from entering the system and the home.”
     
    And Truman’s will stay at home, regardless of what state governors do. According to Reed, the shop-at-home trend has only just begun and Truman’s is ready to lead the transition to more online ordering; in fact, the company is spending more on customer-directed communications to get the word out about the benefits of online shopping for household cleaners.
     
    “I talk to customers everyday and I know everyone has been touched by coronavirus; our message brings levity to the cleaning process but not in an obnoxious way,” he explained. “The pandemic could have wreaked havoc for a startup. I am very appreciative of the support we have received."
     
     
     
    Related Searches
    • Household Cleaning
    • Surfactants
    • Functional Ingredients
    • Laundry Care
    Related Knowledge Center
    • Household Cleaning
    • Functional Ingredients
    • Surfactants
    Suggested For You
    A Clean Commitment A Clean Commitment
    Univar & Arylessence Ink Distribution Agreement Univar & Arylessence Ink Distribution Agreement
    Cleaning Up in Home Care Cleaning Up in Home Care

    Related Online Exclusives

    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Pigments | Preservatives | Skin Care
      Are Chemists the Rock Stars of Beauty?

      Are Chemists the Rock Stars of Beauty?

      With an emphasis on efficacy, cosmetic chemists have moved to center stage in the industry.
      Tom Branna, Editorial Director 02.25.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Pigments | Skin Care
      Formulating for Inclusion

      Formulating for Inclusion

      Beauty suppliers and marketers, and dermatologists call for more products that meet the needs of Black consumers in this NYSCC webinar.
      Tom Branna, Editorial Director 02.19.21

    • Functional Ingredients | OTC/Medicated
      Pain Relief as Easy as C-B-D

      Pain Relief as Easy as C-B-D

      Nextraction has created an acidic cannabinoid lotion that provides topical pain relief.
      Tom Branna, Editorial Director 02.17.21


    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      State of the Beauty Industry, Part I

      State of the Beauty Industry, Part I

      Technology helps marketers connect with consumers and track segment winners, insist analysts at CEW event.
      Nancy Jeffries, Contributing Editor 02.16.21

    • Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care | Polymers | Surfactants
      The Future of Cleaning

      The Future of Cleaning

      The American Cleaning Institute looks at home cleaning during and after the pandemic.
      Christine Esposito, Managing Editor 02.10.21

    • Functional Ingredients | Laundry Care | Surfactants
      Cleaner Clothes, Cleaner Planet

      Cleaner Clothes, Cleaner Planet

      Consumer concerns about cleaning provide a boost to laundry results at Seventh Generation.
      Tom Branna, Editorial Director 02.07.21


    • Disinfectants | Household Cleaning
      Cars & COVID-19

      Cars & COVID-19

      From family road trips to ride-sharing, cars can be dirty, germy places—COVID-19 notwithstanding. Brands are taking action to address concerns and unmet needs.
      Christine Esposito, Managing Editor 01.26.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21

    • Functional Ingredients | Insect Control
      Protecting Skin Against Mosquito-borne Infectious Disease

      Protecting Skin Against Mosquito-borne Infectious Disease

      Low-viscosity silicone oil can repel the insect, says Kao.
      Tom Branna, Editorial Director 12.10.20


    • Color Cosmetics | Hair Care | Household Cleaning | Skin Care
      Clean Beauty Rises at Grove Collaborative

      Clean Beauty Rises at Grove Collaborative

      The certified B Corp. is shaking up its beauty strategy. CMO Lilian Tomovich provides details.
      Happi Staff 11.30.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Skin Care | Sun Care
      IBA Offers a Broad Range of Benefits

      IBA Offers a Broad Range of Benefits

      The Independent Beauty Association (formerly ICMAD) provides technical, legal, regulatory and business expertise to its members.
      Tom Branna, Editorial Director 11.22.20

    • Functional Ingredients | Skin Care
      This Brand Is Piping Hot!

      This Brand Is Piping Hot!

      Pipette is making gains in the “clean” baby care space. CEO Daya Fields explains what’s next for this startup, now in its second year.
      Tom Branna, Editorial Director 11.13.20


    • Fine Fragrance | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      Nature & Natura

      Iguatemi Costa details the company's strong commitment to innovate below the 1.5°C threshold.
      Tom Branna, Editorial Director 11.12.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      The Eco-Conscious Consumer

      The Eco-Conscious Consumer

      Mintel expert explains how beauty companies can get in her head...and heart.
      Tom Branna, Editorial Director 11.05.20

    • Actives | Functional Ingredients | Skin Care | Sun Care
      Misconceptions About Melanin

      Misconceptions About Melanin

      JLabs webinar focuses on skin treatments, sun care and cancer prevention in the Black community.
      Tom Branna, Editorial Director 11.01.20

    Trending
    • When The FTC Comes Calling...
    • Eucerin Launches Sun Protection Formula
    • Planting Roots
    • MAC Appoints SVP, Global Marketing
    • Are Chemists The Rock Stars Of Beauty?
    Breaking News
    • ACI Urges Senate to Approve Regan as EPA Administrator
    • Estée Lauder Signs Actress Ana de Armas
    • GUM Recalls Oral Spray
    • Sephora To Open More Stores in 2021
    • Clean Beauty Collective Supports Earth Day Initiative
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Preliminary Study Links Markers of Impaired Bone Health to Vegan Diet
    Refined Grains Linked to Heart Attack Risk, Early Death
    Kappa Bioscience Extends Research Partnership For COVID-19 Research
    Coatings World

    Latest Breaking News From Coatings World

    Nippon Paint Marine Wins Korea Export Award
    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    PPG Introduces Premium Iso-free Primer Surfacer, Catalyst
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    January AI Raises $8.8 Million in New Funding
    FDA Clears Ava Fertility Tracking Wearable Device
    First Patient in Europe Treated With Diamondback 360 Coronary Orbital Atherectomy System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Spark Therapeutics Appoints CTO
    Cryoport Launches ESG Program
    U.S. Govt. Purchases 100k Doses of Lilly's COVID-19 Antibody Cocktail
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Top Beauty Products of 2021, According to HelloGiggles
    Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    Sephora Announces Significant Expansion
    Happi

    Latest Breaking News From Happi

    ACI Urges Senate to Approve Regan as EPA Administrator
    Estée Lauder Signs Actress Ana de Armas
    GUM Recalls Oral Spray
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Marshall & Bruce Adds Koenig & Bauer Rapida 106 41-Inch Seven-Color Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    FTA converts Forum & INFOFLEX to virtual events
    Xeikon launches two new digital label printing presses
    UFlex adds capacity in packaging films
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Texas Medical Technology Partners with My Protect Kit
    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Fusion Robotics Receives FDA Clearance for Spinal Navigation and Robotics System
    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login