“I think our responsibility is to provide the tools for people to go out and earn a living and build their dreams,” said Ray.
In 2019, the company celebrated its tenth anniversary and marked the fifth consecutive year that worldwide annual sales topped $1 billion. Jeunesse made history in 2015 as the youngest company in the direct selling industry to achieve billion dollar annual sales.
Jeunesse has established a presence in every major world market with 34 offices, 47 warehouses and product distribution in 146 countries. The company has garnered a multitude of awards and has been ranked in the top 20 of the Direct Selling News Global 100 highest revenue-generating companies for the past five years while also appearing five times on the Inc.500/5000 list of the fastest-growing private companies in America.
Despite 2019 presenting global economic and trade challenges for many top-tier companies in the direct selling industry, Jeunesse executives said the company was able to maintain its status as a billion-dollar company due to the success and dedication of the unified family of Jeunesse distributors and employees around the world.
“This has been such an extraordinary year in our company’s history, celebrating our 10th anniversary and marking our fifth consecutive year with annual sales exceeding $1 billion! We are incredibly grateful to our Jeunesse family around the world who have made this success and longevity possible and are more optimistic than ever about what’s in store for the next decade and beyond,” said Lewis.
Leading the way this year was the rollout of the essential oils collection. Jeunesse entered the $7 billion global essential oils market with E•VOK, a premium line of essential oil blends created to evoke the power of scent.
The product line was created by Jeunesse Scientific Advisory Board Member Dr. William Amzallag in partnership utilizing selected essential oils that have been sourced from top locations on five continents and extracted at the perfect moment for premium potency.
Lewis recognized the potential of the new product line. "With essential oil growth predicted to reach $11.19 billion by 2022, our entrance into the essential oils market offers tremendous worldwide potential for our Jeunesse distributors, making the E•VOK brand an ideal category for product expansion,” he said.
Each of the five proprietary and innovative E•VOK Essential Oil Blends fits synergistically into one of the distinct categories of the Jeunesse Y.E.S. Youth Enhancement System:
· Balance is billed as an uplifting blend featuring bergamot that inspires feelings of renewal, stability and relaxation.
· Clarity melds lemon, basil, frankincense and peppermint to promote a sense of clarityand appeal to the spirit.
· Defend utilizes eucalyptus, rosemary, geranium and peppermint to help promote clear breathing and a sense of relaxation.
· Energize contains tangerine and orange to promote a positive mood.
· Enhance provides a sense of calm and encourages restful sleep with lavender, sandalwood, and other spice-oriented oils.
The E•VOK Nebulizing Diffuser maximizes the benefits of these blends without water or damaging heat and is the company’s first durable goods product.
E•VOK was rolled out during the Jeunesse EXPO Next 2019 World Tour and is available in Europe, Brazil, and Asia, with launches planned for North America and other markets.
The company says it performance has been bolstered by several new products, programs, promotions and award-winning marketing tools. In 2019, Jeunesse entered the $10.34 billion functional water market with the launch of MX2O, a dietary supplement that it says it designed to take water to the next level.
Other highlights of the year included contributing $2.4 million to charities through its nonprofit foundation, Jeunesse Kids; garnering 147 corporate, executive, and marketing awards; and presenting nearly 20,000 distributors with trips to exotic locations across the globe.
Most recently, as the world faces the unprecedented health challenge of the COVID-19 pandemic, Jeunesse aims to make a positive impact. Through Jeunesse Kids, Jeunesse has donated $500,000 to the COVID-19 Solidarity Response Fund, which benefits the World Health Organization (WHO) and is administered in partnership with the United Nations Foundation and Swiss Philanthropy Foundation.
“It has been amazing to see people rising to the occasion during this uncertain time as we face the biggest challenge most of us have seen in our lifetimes. We are so grateful for the medical professionals and all others who are fighting on the front lines to care for the sick and to keep our communities functioning,” said Lewis. “We are also incredibly grateful to our Jeunesse Family around the world whose support has made it possible for us to participate in this extraordinary effort. Our thoughts, hearts and prayers go out to everyone, especially those who are facing the most serious and grave consequences of this global pandemic.”