Tom Branna, Editorial Director09.19.20
With so many consumers under pressure from job loss, pandemic fears and election fatigue, hair and scalp health can suffer. In fact, increased stress can contribute to hair loss or excess shedding, according to Bosley, a leading player in the hair loss category for more than 40 years.
Last month, the company relaunched Bosley Professional Strength as BosleyMD, with what executives describe as a fresh modern look. Despite the name change, BosleyMD remains the only thinning hair brand offering both men and women doctor-recommended, DHT-blocking products including clinically proven regrowth treatments, a scalp therapy line and effective, everyday hair care essentials designed to prevent hair loss and combat thinning, according to the company.
“It has been noted that 80 million men and women in America have hereditary hair loss, also known as alopecia,” explained Gretchen Friese, BosleyMD stylist and trichologist. “Although there are other reasons for hair loss such as stress, hormonal imbalance, side effects of medications and trauma, androgenetic alopecia is the most common cause of hair loss in men and women.”
According to BosleyMD, genetics is the primary cause of hair loss in men, with about 95% of loss due to genetics. Moreover:
• 38% of women said they started to notice the change around age 35;
• 86% of women, when surveyed, said they would be concerned if they started to thin in their 30s; and
• By age 60, about 60-70% of men and about 50%-60% of women will have thinned.
BosleyMD Healthy Hair Growth supplements contain DHT-inhibiting botanicals. When hair starts to thin, it’s important to address it early as it is easier to keep it than to get it back, according to BosleyMD executives. To that end, they recommend taking BosleyMD Healthy Hair Growth supplements which contain DHT-inhibiting botanicals plus biotin, niacin and zinc.
At the same time, consumers should wash their hair regularly to keep the scalp clean from free radicals. Massaging the scalp helps with the blood flow and encourages healthy hair and scalp, and as needed, the entire scalp skin should be treated with BosleyMD Rejuvenating Scalp Scrub. According to the company, bamboo charcoal helps absorb excess oil and exfoliate toremove any buildup and debris. Finally, BosleyMD executives recommend applying Follicle Energizer to support healthy hair function. Botanical extracts help protect and strengthen for thicker, fuller-looking hair, while biotin and panthenol help strengthen the hair.
Of course, a healthy diet—one that is rich in proteins and healthy fats— promotes healthy skin (which includes the scalp) and helps strengthen hair follicles to encourage hair growth and prevent hair loss.
BosleyMD debuted in Ulta stores nationwide last month. According to Mia Jenner, VP-marketing and product development, Bosley has enjoyed many years of great partnership with Ulta.
“The Ulta team is very excited about the shift in brand positioning and packaging aesthetic to be more focused on our doctor heritage while also incorporating ‘clean’ ingredients that are vegan and cruelty free,” she noted.
Jenner explained that consumers are more focused on their hair during the pandemic. She told Happi that all of the “alone time” has led consumers toward more self-examination and education on solutions available to them.
“Plus, you add the stress of the times and the impact of inconsistent nutrition and sleep, and you have the recipe for short term hair loss,” added Jenner. “So not only are our loyal customers continuing to come back to us for their ongoing regrowth regimes, but new customers are knocking on our doors with new problems looking for rapid solutions.”
The pandemic has had a profound effect on BosleyMD, too. Jenner explained that COVID-19 has created an even more collaborative company culture because the organization has been forced to communicate in new and sometimes unique ways. She noted that being based in Los Angeles added unique local restraints to address, too.
“But the BosleyMD team is made up of an experienced, passionate group of people who are up for the challenge of a complete rebrand amongst a world in chaos,” asserted Jenner. “We saw it as a challenge and not a wait-and-see experience. Because of all that, we launched BosleyMD on time and on target, despite all of the challenges around us.”
Plus, there’s even more in store.
“We have great plans to round out a difficult year,” concluded Jenner.
Last month, the company relaunched Bosley Professional Strength as BosleyMD, with what executives describe as a fresh modern look. Despite the name change, BosleyMD remains the only thinning hair brand offering both men and women doctor-recommended, DHT-blocking products including clinically proven regrowth treatments, a scalp therapy line and effective, everyday hair care essentials designed to prevent hair loss and combat thinning, according to the company.
“It has been noted that 80 million men and women in America have hereditary hair loss, also known as alopecia,” explained Gretchen Friese, BosleyMD stylist and trichologist. “Although there are other reasons for hair loss such as stress, hormonal imbalance, side effects of medications and trauma, androgenetic alopecia is the most common cause of hair loss in men and women.”
According to BosleyMD, genetics is the primary cause of hair loss in men, with about 95% of loss due to genetics. Moreover:
• 38% of women said they started to notice the change around age 35;
• 86% of women, when surveyed, said they would be concerned if they started to thin in their 30s; and
• By age 60, about 60-70% of men and about 50%-60% of women will have thinned.
BosleyMD Healthy Hair Growth supplements contain DHT-inhibiting botanicals. When hair starts to thin, it’s important to address it early as it is easier to keep it than to get it back, according to BosleyMD executives. To that end, they recommend taking BosleyMD Healthy Hair Growth supplements which contain DHT-inhibiting botanicals plus biotin, niacin and zinc.
At the same time, consumers should wash their hair regularly to keep the scalp clean from free radicals. Massaging the scalp helps with the blood flow and encourages healthy hair and scalp, and as needed, the entire scalp skin should be treated with BosleyMD Rejuvenating Scalp Scrub. According to the company, bamboo charcoal helps absorb excess oil and exfoliate toremove any buildup and debris. Finally, BosleyMD executives recommend applying Follicle Energizer to support healthy hair function. Botanical extracts help protect and strengthen for thicker, fuller-looking hair, while biotin and panthenol help strengthen the hair.
Of course, a healthy diet—one that is rich in proteins and healthy fats— promotes healthy skin (which includes the scalp) and helps strengthen hair follicles to encourage hair growth and prevent hair loss.
BosleyMD debuted in Ulta stores nationwide last month. According to Mia Jenner, VP-marketing and product development, Bosley has enjoyed many years of great partnership with Ulta.
“The Ulta team is very excited about the shift in brand positioning and packaging aesthetic to be more focused on our doctor heritage while also incorporating ‘clean’ ingredients that are vegan and cruelty free,” she noted.
Jenner explained that consumers are more focused on their hair during the pandemic. She told Happi that all of the “alone time” has led consumers toward more self-examination and education on solutions available to them.
“Plus, you add the stress of the times and the impact of inconsistent nutrition and sleep, and you have the recipe for short term hair loss,” added Jenner. “So not only are our loyal customers continuing to come back to us for their ongoing regrowth regimes, but new customers are knocking on our doors with new problems looking for rapid solutions.”
The pandemic has had a profound effect on BosleyMD, too. Jenner explained that COVID-19 has created an even more collaborative company culture because the organization has been forced to communicate in new and sometimes unique ways. She noted that being based in Los Angeles added unique local restraints to address, too.
“But the BosleyMD team is made up of an experienced, passionate group of people who are up for the challenge of a complete rebrand amongst a world in chaos,” asserted Jenner. “We saw it as a challenge and not a wait-and-see experience. Because of all that, we launched BosleyMD on time and on target, despite all of the challenges around us.”
Plus, there’s even more in store.
“We have great plans to round out a difficult year,” concluded Jenner.